QOTD: Missing Brands
Today's UCOTD got me thinking -- what now-dead '90s brands do you miss?
Junkyard Find: 1964 Plymouth Valiant V-200 Sedan
We haven't seen a 1960s Chrysler A-Body Junkyard Find since 2014, so the time seemed right to share this well-preserved '64 Valiant V-200 sedan that I spotted recently in a Denver-area boneyard.
Junkyard Find: 1977 Plymouth Voyager Conversion Van
Plymouth sold trucks through 1942, gave up on the idea, then returned to the truck business with the Trail Duster (rebadged Dodge Ramcharger) and Voyager (rebadged Dodge Sportsman) for 1974. Sales of the big Voyager van continued through the 1983 model year, after which the name went onto the new K-platform-derived Plymouth minivan. Here's one of those all-but-forgotten first-generation Voyagers, found in a Denver self-service yard recently.
Junkyard Find: 1949 Plymouth Special Deluxe Sedan
I’ve been living in Colorado for 12 years now, and I’ve found that the junkyards here have plenty of both the rust-free Japanese cars you’d find in California yards and the late-model Detroit machinery of the Midwest yards (the liquor stores here also stock the watery yellow beers of both the Pacific Northwest and the Upper Midwest, great news if you’re throwing a Denver party that requires both Rainier and Hamm’s). The one thing that really sets Colorado car graveyards apart from those elsewhere (besides all the Scouts and edge-case 4WD cars) is the huge numbers of pre-1960 American vehicles that end up in the U-Wrench-It-type yards here. Here’s the latest, a 1949 Plymouth Special Deluxe sedan in a big self-service yard between Denver and Cheyenne.
Abandoned History: Dodge's Dead Import Trucks (Part III)
In a captive import enterprise that began in 1979, Dodge sold Mitsubishi’s compact pickup (aka Mighty Max in North America) to compete with the likes of the Ford (Mazda) Courier and the Chevrolet (Isuzu) LUV. Badged as the Ram 50, the truck was sold through two generations, 1979-1986 and 1987-1994. By the Nineties, the second-gen was showing its age, and Dodge decided it would rather focus on its own midsize truck, the Dakota.
But there was another captive import that arrived at the very same time as the second edition of the Ram 50. Say hello to the Raider.
Abandoned History: Dodge's Dead Import Trucks (Part II)
Dodge’s import truck story began in 1979, when the Mitsubishi Forte (or L200) arrived on North American shores, rebadged as the Dodge D-50 and Plymouth Arrow. A captive import like the Colt, the durable Dodge D-50 (later Ram 50) proved itself a solid entrant into the compact pickup truck market. What proved unpopular was the Plymouth Arrow, which did not make it past its initial 1979-1982 outing. The Ram 50 was refreshed in 1982 but was certainly due for replacement in 1987 when the second generation arrived.
Abandoned History: The Chrysler UltraDrive Transmission (Part II)
We finish up our Abandoned History coverage of the long-lived UltraDrive transmission today. The pursuit of simplification, modernization, less weight, and better fuel economy lead to the creation of the electronically controlled four-speed A604 marketed as UltraDrive. The idea floated around at Chrysler in the Seventies and then was greenlit and put into production (before it was ready) by an eager Lee Iacocca. A case of unfortunate timing, the new transmission arrived in 1989 at a time when there was almost no exciting news in Chrysler’s product portfolio. Thus the UltraDrive name was coined by marketing, and the new and advanced transmission was featured heavily in the company’s PR materials in 1989 and 1990.
The UltraDrive’s debut version was prone to numerous types of failures because of fluids and sensors, build quality, parts, really everything. But engineers at Chrysler quickly massaged the A604 into the improved 41TE that was ready for use midway through the 1990 build year. UltraDrive was up and running within acceptable reliability standards per Chrysler. Clearly, it was time to create more UltraDrive variations!
Abandoned History: Dodge's Dead Import Trucks (Part I)
Recently on Abandoned History, we learned about the Colt, a captive import Dodge/Plymouth/Eagle/AMC/Renault sold courtesy of a badge swap on some compact cars from Mitsubishi. During that series’ tenure, one of our readers had a great idea: A separate Abandoned History discussion of the captive import trucks and SUVs in the Dodge portfolio. The time has come!
Abandoned History: The Chrysler UltraDrive Transmission (Part I)
The recent Rare Rides Icons post on the 1990 Chrysler Imperial Super-K Gingerbread Cookie Edition generated a few comments not only about the subject in question but its four-speed UltraDrive transmission. It seems more than one of you wants a discussion – no – an essay on the UltraDrive. Wish granted! Here we go.
Abandoned History: Chrysler and the Colt, Captive Economical Import Time (Part VII)
We arrive at the end of our Dodge Colt journey today. Colt started in 1971 as a cooperative program to provide Mitsubishi with a sales outlet in North America, and Chrysler with a compact and fuel-efficient car it didn’t have to design or build. Over the years the Colt evolved with the needs of the consumer and branched out into several different body styles.
Eventually, the tides shifted. Mitsubishi established their own dealerships in the United States (but not Canada) and started selling identical cars as were on Dodge/Plymouth dealer lots. Then, as Eagle came into being it also needed product to sell. Chrysler turned Eagle into its de facto outlet for imports and Mitsubishi cooperative products: Colts of regular and wagon persuasion became Eagles called Vista and Summit, in addition to their Dodge and Plymouth twins.
Last time we left our tale it was the dawn of 1993, and Colts were badged at Eagle dealers as a new generation of Summit. The Vista Wagon name was dead, now called Summit Wagon. Dodge, Plymouth, and Eagle dealers had an exciting new Colt as well! But it didn’t last long.
Abandoned History: Chrysler and the Colt, Captive Economical Import Time (Part VI)
We rejoin the world of the Colt today, specifically the lineup on sale at various Dodge, Plymouth, and now Eagle dealers in the United States and Canada in the early Nineties. The addition of Eagle to Chrysler’s brand portfolio for the 1988 model year had a direct effect on the future of Colt: Almost immediately the Colt sedan was drafted onto the Eagle team, where it became the more expensive Summit.
Remaining as Colts in the US in 1990 were the hatchback and the dated Colt Vista and wagon. Canadians were offered the contemporary Colt sedan and hatchback, while the Colt Vista was sold over the border as the Eagle Vista Wagon. The Vista Wagon was accompanied in Canada by the old Colt sedan from the mid-Eighties, branded as Eagle Vista sedan and offered only as a very basic vehicle. We pick up at the beginning of the 1991 model year.
Abandoned History: Chrysler and the Colt, Captive Economical Import Time (Part V)
When we last left off in the tale of Dodge, Plymouth, and Eagle’s various Colt branding adventures, it was the late Eighties. After a wave of modernization in 1984-1985 where the first Colt sedan appeared and the range extended into the larger and very forward-thinking Colt Vista, Mitsubishi got in on the Colt action and sold a hatchback with its OEM diamond star up front and Mirage lettering on the back. As the Nineties approached, it was time for a new generation of Colts, and more options from a hot new brand: Eagle.
Abandoned History: Chrysler and the Colt, Captive Economical Import Time (Part IV)
By the early Eighties Chrysler was deep into its product partnership with Mitsubishi, which in North America was most visible via the mutually beneficial Colt. A lineup of rebadged Mitsubishis, the Colt expanded from its rear-drive beginnings in 1971, morphing into a rear- and front-drive mix by the end of the Seventies. In the earliest part of the Eighties, the line was consolidated into a single front-drive hatchback model. Around the middle of the decade, it was time for a fifth-generation Colt and some more lineup expansion. But this time, Dodge and Plymouth dealers wouldn’t be the only ones selling a Colt.
Abandoned History: Chrysler and the Colt, Captive Economical Import Time (Part III)
After Mitsubishi vehicles made their way to Dodge and Plymouth dealerships as the Colt in 1971, Chrysler expanded the fledgling model’s lineup quickly. Nine years after its introduction, the third generation Colt offerings (two different Mitsubishi models) were being discontinued. Accompanying the old Colts on the lot were all-new ones, though old and new alike were sold as ’79 model year cars. It’s Twin Stick time.
Abandoned History: Chrysler and the Colt, Captive Economical Import Time (Part II)
Chrysler had its first involvement with Mitsubishi Motors Corporation in 1971. With a considerable stock purchase by Chrysler, the two companies’ long-lived captive import cooperation began. Introduced immediately to Americans in 1971 as the Dodge Colt, the nameplate was on its second generation by 1977. We pick up in the middle of that year, as third-gen Colts started to arrive from Japan. In the unusual arrangement, brand new (and differently sized) Colts were sold alongside second-gen Colts during the same model year.