#mirage

Mitsubishi has a plan to gain market share in the U.S. that’s right out of the ’80s.

Dealers were told during last weekend’s National Automobile Dealers Association conference that Mitsubishi will introduce turbocharged engines to model line, according to Automotive News.

The forced-induction renaissance will begin with a 1.5-liter mill powering the automaker’s planned midsize crossover, expected in 2018, which will slot between an enlarged Outlander and the Outlander Sport.

Mitsubishi in Canada on Monday posted a teaser shot of the rear end of the new Mitsubishi Attrage that’ll make its debut in Toronto at the 2016 Canadian International Auto Show next month before it goes on sale in the U.S. and Canada.

Mitsubishi’s spokesman John Arnone posted a picture of himself standing next to the sedan at a shoot in Vancouver, which doesn’t really leave much to question. It’s clearly the small sedan, which will be one of two new models bound for Canada and the U.S. in 2016.

Perhaps next we’ll get a teaser of the Outlander PHEV’s roof with a Tim Horton’s coffee cup sitting on it. Thrilling stuff.

Chevrolet might be trying to sell its newest Spark in the United States for $12,660 ($13,535 with freight), but the automaker is bringing its game to other low-priced subcompacts in Canada with a starting price of $9,995 CAD ($11,595 CAD with freight/PDI).

That means the Spark costs $6,880 USD on the Canadian side of the border after adjusting for current exchange rates. Either GM Canada is taking a massive financial hit on the Spark, or Americans are getting hosed — by $5,780 USD, to be exact — for the Korean-made hatchback.

Seriously, they did! Look at it! Instead of being some anonymous South Asian egg, the Mitsubishi Mirage now looks like an anonymous European egg.

Okay, okay. It isn’t going to set your heart alight with desire, but Mitsubishi has done a stellar job upgrading the Mirage with the few resources it has at its disposal. This little subcompact hatchback will be the first Mitsubishi ever to offer Apple CarPlay and Android Auto. Its 1.2-liter MIVEC three-cylinder engine gets an ever-so slight bump to 78 horsepower (+4 over the current Mirage). The Japanese automaker even gave the exterior and interior a fairly thorough re-work considering this is a mid-cycle refresh. And considering this is Mitsubishi we’re talking about here.

Those of you who were totally sold on the Rockford Fosgate special edition, fear not! You can still get that in the new Mirage, too, though minus the badging that tells thieves which car to hit in the Kroger parking lot.

Mitsubishi will reveal redesigned versions of the 2016 Outlander Sport crossover and 2017 Mirage subcompact at the 2015 Los Angeles Auto Show next week, the automaker announced Wednesday.

Both models will be mid-cycle refreshes, though the Mirage is expected to get more attention beyond a simple skin-deep rework.

The latest news means Mitsubishi’s rumored future crossover, expected to sit between the Outlander Sport and larger, three-row Outlander, won’t be making its debut in Los Angeles this year.

Mitsubishi announced Thursday that it would make available Rockford Fosgate Special Edition badges attached to a Mirage.

The badges, which cost $14,495 to start, include a car that still has four speakers (five if you count a 6.5-inch subwoofer) and four wheels.

I’m all for cheap cars. What I’m not for is unnecessarily cheap cars. And if I was given a new, fresh-out-of-the-Thai-takeout-box Mirage, I’d probably give it right back.

TTAC commentator Raincoaster writes:

Hi Sajeev,

I currently drive a 2011 Honda Fit(Manual) and I’m mildly interested in a CVT for my next car purchase. I have never driven one, and one thing that gives me pause is all the “fake gears” that they set them up with. I understand that this is to make them drive in a manner familiar to traditional automatic transmissions, but this seems unnecessary and possibly inefficient to me. Are there any cars/companies that don’t fake it and just let the engine/trans cook up the best ratio at any given time? I’d like to test drive something like that to see how it feels.

The tales of the many flavors of rebadged Chrysler Europe and Mitsubishi products sold as Plymouths and Dodges remain perennially fascinating for me, what with all the Chryslerized Simcas and Hillmans and so forth, and one example of this breed that appears to have disappeared from the face of the earth is the Plymouth Champ. The Champ was a fourth-generation Mitsubishi Mirage, a gas-sipping front-driver that received Colt nameplates for the Dodge side of the showroom floor, and I found one a few days ago at a Denver-area self-service yard.

Design School forces considerations outside of a student’s artistic comfort zone: a unique price, demographic, or geography for starters. Just don’t present a pragmatic design based in sociocultural fact: a conventional sedan for the Indian market–isolating the wealthy from their hired help and their untouchable luggage—was a fantastically stupid mistake. Cultural and profit-minded relevance aside, that’s the not-so-secret secret I’ve mentioned before in this series. Cars are made under a litany of profit-minded constraints, no matter what they may teach in design school.

And some thrive in their design constraints.

At the same time Chrysler was selling heavily evolved— if that’s the word— Simcas, you could walk into the same showrooms that sold Turismos and Omnis and buy yourself a badge-engineered Mitsubishi Lancer. By the late 1980s, Mitsubishi itself was selling these cars (badged as Mirages), which meant that car shoppers could choose between three more or less identical versions of the same car, all priced within it-doesn’t-matter distance of one another: Dodge Colt, Plymouth Colt, and Mitsubishi Mirage. The owner of this Plymouth Colt, however, decided that he or she wanted to go all JDM and convert this car into a Lancer (on a shoestring budget).

Perhaps as a result of what Mitsubishi had learned thus far since the introduction of the Outlander PHEV in Europe, Japan and Australia — as well as a MY 2016 redesign — the United States-bound PHEV “will be completely different,” according to both Mitsubishi Motors North America Executive Vice President Don Swearingen and U.S. PR boss Alex Fedorak.

Full gallery here.

Today you can see the powder blue and marigold Gulf Oil racing colors on just about anything with wheels. A quick image search produces photos of bicycles, Mazda Miatas, DeLoreans, smart cars and even a Tata Nano wearing the livery. Gulf Oil itself has sponsored a number of widely varying race cars that have carried the paint scheme. With so many cars having worn Gulf’s iconic colors it’s easy to forget that there was a time when those colors were worn by a single racing team, running Ford GT40s. As it happens, though, the first Gulf livery GT40 that raced was actually painted a different shade of blue.

Mitsubishi is still alive and well in Japan, for the rest of the world, it is hoping for a Mirage. Just to make sure, Mitsubishi built one. Produced in Thailand, the Mitsubishi Mirage is a global compact car. Today, it goes on sale in Japan.