Tag: Lotus

By on August 8, 2019

While Lotus Cars’ world premiere of the Evija hypercar was easily the biggest announcement made by the company in the past ten years, another major announcement slipped in beneath the radar this week. Apparently, Lotus has a new logo.

Whilst browsing the brand’s latest press releases, we noticed it had uploaded some new photos of the Evija and a gaggle of snapshots from its new partnership with the Norwich City Football Club. Despite European soccer sponsorships holding this author’s interest about as well as a sieve holds water, something looked a little off about the Lotus emblem emblazoned on the Evora and Exige models parked outside of the renamed “Lotus Training Centre.”

Why Lotus decided to bury its new branding announcement deep within a press release about its favorite sports club is anybody’s guess. Perhaps it felt the changes to the logo weren’t extreme enough to warrant a separate announcement.  (Read More…)

By on July 17, 2019

Lotus has finally revealed its new halo vehicle, the Evija, claiming it will become “the world’s most powerful production car.” However, due to the Evija’s extremely limited availability and 1.7 million-pound ($2.1 million) price, there’s a lot undercutting that claim. It also leads Lotus away from its role as a scrappy underdog, delivering stripped-down featherweights designed to embarrass similarly priced sporting vehicles with more luxurious amenities.

When you think of present-day Lotus, you don’t typically think grandiose — but that term sums up the Evija rather well. Lotus Cars CEO Phil Popham said it would be like nothing else and “re-establish our brand in the hearts and minds of sports car fans and on the global automotive stage,” while simultaneously paving the way for new models.  (Read More…)

By on June 3, 2019

Lotus hasn’t delivered an entirely new model since the Evora debuted over ten years ago. The clock will reset come July 16th, when the company unveils the Type 130 in central London. Approved by Chinese-parent Geely and shrouded in secrecy, the 130 will represent a major change for Lotus as the brand’s first all-electric hypercar.

However, the baby is reportedly not being thrown out with the bathwater. The automaker has confirmed that the model will still be manufactured at its longstanding headquarters in Hethel, Norfolk, and remain hand-built by Britain’s finest.  (Read More…)

By on May 28, 2019

The Rare Rides series has featured two Capri-adjacent vehicles in past: This car’s immediate predecessor, the ASC McLaren Capri, and its contemporary competitor, the Lotus Elan. Let’s find out how much better the final Capri was than either of those two (or not).

(Read More…)

By on May 17, 2019

lotus evora gt430

After Chinese auto giant Geely took a controlling stake in Lotus two years ago, the British brand has prepared itself for a turnaround. With a more stable financial footing secured, Lotus can be whatever it wants to be.

Enthusiasts want it to remain Lotus, only with an actual range of vehicles on offer. Group Lotus’ CEO, who also happens to be Geely’s chief technology officer, knows what he wants         the brand to mimic: Porsche. Feng Qingfeng has great fondness for the brand’s would-be rival, calling its products “wonderful.”

It seems he’s also okay with an SUV. (Read More…)

By on February 14, 2019

The Rare Rides series has featured a couple Lotus-related items before. The first was this Isuzu I-Mark RS, which was an Isuzu with some Lotus badges on it. Then came the Elite, which was a real Lotus. Today we take a look at the Elan, which mixes it up with Lotus badges and an Isuzu engine.

(Read More…)

By on January 2, 2019

Today’s Rare Ride has brown paint, a tweedy tan interior, and super rad 1980s Italian design. Think you can control your Impulses?

Okay, no more puns.

(Read More…)

By on September 14, 2018

Image: Lotus Cars

In its quest to gain a loftier status among the sporty, well-to-do set, Lotus Cars spent the year poaching talent from other British automakers. China’s Geely, which holds a majority stake in the automaker, is expected to loosen the purse strings in pursuit of new models and a greater premium market share, but the human side of the operation needs to be in place before that occurs.

While former Bentley and Aston Martin execs have already hopped on board, the automaker now has a former top Jaguar Land Rover official in the big office, ready to put plans into action. He’s also no stranger to SUVs — a segment Lotus wants a piece of. (Read More…)

By on August 9, 2018

lotus evora gt430

Zhejiang Geely Holding Group, the massive Chinese conglomerate that owns Volvo Cars and a controlling stake in Lotus, wants to turn the British sports car maker into a big deal. Potentially, a deal big enough to give Porsche bouts of anxiety.

That’s what sources with knowledge of Geely’s plans tell Bloomberg. The parent company’s efforts will reportedly include new facilities and assembly plants, funded by a cash injection totalling nearly $2 billion. (Read More…)

By on June 1, 2018

When I wrote my review of the Lotus Evora 400 for our friends over at Jalopnik a couple of summers ago, I submitted it with the headline “The Lotus Evora 400 is the Best Dual-Purpose Car I Have Ever Driven.” Unfortunately, that wasn’t deemed to be a sexy enough headline, so it was switched to “Best Track Car.” Such is the life of a freelance contributor.

While there’s no doubt the Evora 400 shines on the racing line, its true genius is revealed on the highways and byways of these United States. It’s rare to find a car that can both quicken the pulse and comfort the soul as well as the Lotus does. To that end, when Lotus sent the Evora to my Old Kentucky Home for a week for some extended testing, I decided to revisit my original premise: Is the Lotus Evora 400 really the best dual-purpose car I’ve ever driven?

To find out, I decided to drive from Winchester, Kentucky to Dawsonville, Georgia and back in the same day, a round trip of 700 miles. Oh, and I figured that I might as well go to the SCCA’s Track Night in America at Atlanta Motorsports Park while I was at it. Dual-purpose? You bet.

(Read More…)

By on May 11, 2018

Today’s Rare Ride is the inaugural post for Lotus in this series. We did have a brief British brush with the brand in the Isuzu I-Mark RS, which featured a suspension tuned by the then GM-owned Lotus engineering experts.

Let’s see the sort of car Lotus produced when it wasn’t under the influence of The General.

(Read More…)

By on January 31, 2018

Evora 410

Lotus is an iconic automaker but, unfortunately, it hasn’t been a profitable one for years.* China’s Geely, which purchased a 51-percent stake in the brand last year, hopes to change that by investing “millions” into its production facilities. With the last factory revamp happening in 2009 to prepare for the Evora, that’s welcome news for Lotus. It also means new models are on the way.

Chief executive Jean-Marc Gales, a man who clearly enjoys his company’s cars, recently said that two new performance vehicles will arrive in 2020 — followed by an (apparently mandatory) sport utility vehicle. While we’re not enthralled by Lotus entering into the already bloated premium crossover segment, we’re hoping it’s willing to provide something different. Gales mentioned the model entering development a little over a year ago, saying “no one makes a lightweight, good-handling SUV. It’s a niche, and it looks well positioned.” (Read More…)

By on December 11, 2017

Image: 1988 Isuzu I-Mark RS TurboLet’s take a trip back to the 1980s — the time when one could drive past numerous Chevrolet and Geo (or Pontiac in Canada) dealers to visit their friendly Isuzu franchise. General Motors has a 34-percent stake in Isuzu, and that means some of the vehicles at the Chevrolet, Geo, and Isuzu lots are up to some badge-swapping trickery. Born as the Isuzu Gemini, the hatchback was renamed and rubber-stamped across brands, swapping badges and fascias with ease.

But one version was strictly badged as Isuzu, and only available for two years toward the end of the model’s run. It’s called the RS, and it’s Really Sporty fun on the cheap.

(Read More…)

By on December 3, 2017

lotus logo
There has been some gentle complaining among select individuals that Chinese ownership will somehow taint the purity of the Lotus brand — a strange accusation considering the brand was operating under the Malaysia-based Proton Holdings since 1997 long before being bought by Geely Automotive earlier this year.

Sure, it might not be the Lotus of yesterday but the company’s new Chinese overwatch has said it still has big plans for the brand. Based on its handling of London Taxi and Volvo, we haven’t been overly concerned. But we have been hoping the parent company would elaborate on what that might entail.  (Read More…)

By on June 26, 2017

2016 Lotus Evora 400

Iconic British sportscar manufacturer Lotus may find a portion of its future production shifted to China under the ownership of its new parent company, Geely. Chinese billionaire and Geely chairman Li Shufu confirmed the possibility of some assembly taking place outside the United Kingdom during a press conference following the signing of the deal.

While this could stir outrage in some traditionalists, the Chinese company hasn’t mucked up things with Volvo yet and appears willing to apply a similar hands-off approach to the management of Lotus Cars.  (Read More…)

Recent Comments

  • LeMansteve: Limited budget would literally be the only reason I would consider buying a new Grand Caravan. it is so...
  • Jeff S: This is no surprise to me. New vehicle sales have been up for a number of years and cannot be sustained...
  • FormerFF: i have a Clipper Creek unit, have had it for a little more than five years, it’s never let me down....
  • dukeisduke: Clever, how they hid the outer ends.
  • highdesertcat: FreedMike, people who oppose Trump are ALWAYS invoking the RACE card. That’s anti-White.

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States