Lotus Adds Lightness… To The Toyota Venza?

In a study for the International Council on Clean Transportation [ full study in PDF format here], Lotus Engineering sought to prove that major reductions in the mass and fuel consumption of mass-market vehicles would be possible by 2020 through the use of new materials and architectures. Starting with a Toyota Venza crossover, Lotus was able to show that a 38 percent reduction in vehicle mass (not counting the powertrain, 33 percent reduction including powertrain) will be possible with a mere three percent increase in component costs. Based on DOE estimates, that means the Venza’s efficiency could be improved by 23 percent solely through changes in materials and design, with future powertrain efficiency gains adding cumulative benefits.

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Other, more enthusiast-oriented blogs have already cooed approvingly at the Hennessey Venom, which is set to debut in the next several months. We take note o…
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The Lotus Elise has been refreshed for 2011 to bring it more in line with its new flagship sibling, the Evora. In the process, the Evora’s ability to…
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What's Wrong With This Picture: Obvious Influences Edition
No, it’s not an Infiniti, and yes, it is Chinese. Chery’s M14 is testing in UK, reports China Car Times, where Lotus is reportedly helping tune t…
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  • Kwik_Shift_Pro4X I wonder if Fiat would pull off old world Italian charm full of well intentioned stereotypes.
  • Chelsea I actually used to work for this guy
  • SaulTigh Saw my first Cybertruck last weekend. Looked like a kit car...not an even panel to be seen.
  • GregLocock Bear in mind this is purely a branding exercise and has no significant input from AM. Buying one of these is like buying a Pink Floyd T shirt, no Dave and Nick didn't personally sew it up for you.
  • Lou_BC This is the sort of thing that lands 15 billion dollar Honda investments in Canada. One political party tries to undo everything the other one has done.