#lincoln

First Hongqi CA7460 rolling off the line at the factory in Changchun

Hongqi, or Red Flag, is China’s most famous automotive brand. Owner of the Hongqi-brand is First Auto Works, or FAW. Hongqi always was, and sometimes still is, the car for the country’s leaders – communist party bosses, and the car for the very influential. A Red Flag is not for the very rich – they take a red Ferrari, or a simple black Maybach. The Hongqi was strictly government business. Hongqi’s most famous cars are the CA 770-series, and the Audi-based limousines and parade cars.

There is, however, another less well known chapter in Hongqi’s history: a tie up with good old Lincoln from the USA in the 1990′s and early 00′s. This article will show what cars came out of this interesting marriage.

On the first picture is the first Hongqi CA7460 rolling off the line at the factory in Changchun, Jilin province. It was November 10, 1998.

George writes:

Sajeev, I enjoy TTAC and your writing. Okay, I succumbed to the blandishments of you Panther lovers (and to fond memories of my father driving his Fords and Lincolns), and bought a 1996 Lincoln Town Car Cartier. The car has about 143,000 miles on it, all in North Carolina. The previous (2nd) owner was reportedly a little old lady, and because of the condition of the driver’s seat she could not have weighed much more than 90 or 95 pounds. It is well taken care of and straight.

I was listening to a local radio station and as will happen in a regular Detroit newscast, they mentioned something newsworthy going on in the domestic auto industry. In this case they said that Ford would be spending $1 billion on 7 new products to revamp the Lincoln brand. Well that wasn’t really news so I wondered what really was going on and it turns out that the radio station’s news team grabbed a headline from an Alisa Priddle article at the Detroit News. Though the headline was nothing new, Priddle has interviewed Ford designers and product managers and has managed to give us a better idea of what the Lincoln brand will mean once Lincoln’s new team of 120 or so engineers, designers and marketing experts gets done reinventing the marque.

Despite marketing its Lincoln brand as “not just luxury… it’s smarter than that,” Ford has finally admitted what the car guy world has been saying for some time: Lincoln isn’t a luxury brand… it’s a rebadge brand. Ford’s product honcho Derrick Kuzak tells Automotive News [sub] that the jig is up and there will be

No more badge engineering

Promise?

TTAC Commentator tresmonos writes:

OK. So I used to work for Ford and am now gainfully employed by them (again). My dilemma is as follows:

I am rolling on a Z24 cavalier that I bought brand new in 2001. It has 160K on the clock and the only thing I can see that’s wrong with it is a AC compressor that’s been on limp mode since 2007 (bearing), bad drum brakes due to my laziness (LMAO – SM), and interior fan’s lowest two resistors being shot. The twin cam has a bad coil as it misses at idle, but I could care less. The car’s exterior filth has literally out lasted my marriage. It’s been a hell of a financial savings for me. But we all know the twin cam dream won’t last much longer.

I temporarily moved to SC and blew my car savings load on a 100% rust free 1984 lincoln continental turbo diesel. I repainted it and have slaved over some wiring nightmares on it. I’ve got 6K invested in the thing. And I need a new mode of transportation. Foolish purchase, I know… but if you would look at the clean, rust free body, and sit in that Corinthian plush leather seats whilst romping on the gas to behold two dual plumes of diesel particulate whooshing in the rear view, you’d understand.

Ford hasn’t built a Mercury in six months and 98 percent of its erstwhile dealers have signed termination agreements with the parent company, but the remaining 31 dealership owners are digging in their heels for a fight. Automotive News [sub] reports that these Mercury dealers recently spent huge amounts building or renovating their Lincoln/Mercury stores, and that Ford’s termination offers are embarrassingly tiny in comparison.

For example, the owner of Francis Scott Key L-M Inc. in Frederick, Md. claims to have spent $5.5m on a dealership expansion which was completed in 2007, but only received a termination offer of $181,026 from Ford. Liberty Lincoln-Mercury in Clifton, N.J spent $7.7m upgrading its facilities in 2004, only to receive a $733,575 termination offer from Ford. So far, AN counts four dealers who are suing Ford in federal court, and an undisclosed number have filed complaints with their state DMV. Ford, meanwhile, is trying to engage the holdouts in mediation, and though some have settled others are reporting bad experiences. Meanwhile, there’s another problem that underlines the the entire dispute: can a standalone Lincoln dealership even survive?

You can divide collectors into two main groups, generalists and specialists. In my taxonomy Barney Pollard and the Sultan of Brunei would be generalists and Joe Bortz would be a specialist. Some people collect Chevys. Others collect just “tri-five” mid 1950s Chevrolets. Of course for every specialty there’s a subspecialty, so some people collect only ’57 two-door Chevy pillarless hardtops with fuel injection and factory two tone paint.

Barry Wolk is a specialist. He collects Continentals. There’s his big black 1977 Lincoln Continental Town Car along with his 1956 Chris Craft Continental wood boat. He’s even got a Porsche Continental. In the mid 1950s, importer Max Hoffman convinced the headquarters in Stuttgart that Americans bought cars with names, not numbers, and the 356A with the 1500cc engine was briefly marketed in the US in 1955 and 1956 as the Continental. Ford, having established prior use for that model name in the late 1930s, complained and Porsche changed the badging from “Continental” to “European” before reverting to alphanumerics. One reason why Ford was concerned is that in 1955 they were about to relaunch the Continental brand with the Continental Mark II. Barry has one of those Continentals too, but as you might expect from a specialist collector, Wolk has a very unique Mark II, a Mark II convertible. Even more unique than that, it’s one of only two Mark IIs made into convertibles by Ford Motor Company.

Lincoln, once the conveyance of presidents and Hollywood moguls, hasn’t been doing too well lately. In May, Lincoln sold just 7,399 vehicles in the U.S., about the same as Volvo, a brand that Ford had sold to the Chinese. The average buyer’s age of a Lincoln sold in 2010 edges up to the wheelchair-demographic: 62. Despite ample Panther-love doled out by TTAC, Lincoln is losing customers left and right: According to White House historians at the Wall Street Journal, every president from Calvin Coolidge through George H.W. Bush rode in a Lincoln limousine. The new prez defected to a Government Motor’s Beast.

The matter even attracted attention from Ford’s cross town rival GM. Its CEO Dan Akerson had some ungodly advice: “They are trying like hell to resurrect Lincoln. Well, I might as well tell you, you might as well sprinkle holy water. It’s over.”

Ford was faced with a tough decision: Keep it or kill it? And the decision is:

Just a week after GM CEO Dan Akerson slammed Ford’s Lincoln revival, Ford is asking its Lincoln dealers to put big money down on the brand’s future. Automotive News [sub] reports

A group of 120 Lincoln dealers had been invited to the meeting to hear Ford’s plans to rebuild its remaining luxury brand, say dealers who attended.

Ford expects stand-alone Lincoln dealers to spend an average of $1 million on renovations, dealers say. Owners of Ford-Lincoln duals are expected to spend about $1.9 million to remodel, dealers who went to the meeting say.

If dealers do not invest in renovations, Ford says it will seek to take back their franchises in exchange for compensation. The investment requirement applies only to urban dealers — for now.

And what do the dealers get in return for their hefty outlays? Hot new Lincoln product, or, in the words of a Lincoln rep “seven new or significantly refreshed vehicles coming out in the next three years.” Which means that if you want to get aboard the Lincoln express (destination:viability), you’ll have to get your store to Lincoln standards by the end of 2013, when a redesigned MKZ and a Focus-based Lincoln compact hit dealers.

Ford’s arduous Lincoln turnaround is having another one of those awkward moments, as Ford and its dealers seem to once again be at odds about how to go about fixing Lincoln. And though it’s tough to tell what exactly is going on in Ford’s fandango with Lincoln dealers, it’s easy to see that it ain’t good. For starters, last week, Automotive News [sub] ran a blog item that noted

In just a few weeks, a group of Lincoln dealers will converge on Detroit for an invitation-only brand meeting with Ford Motor Co.

Mark Fields, Ford’s president of the Americas, promises that the meeting in early June will spell out some specifics about Ford’s plan to reignite its luxury brand.

But some dealers have put their invitations in the round file.

One says he won’t “waste” his money on airfare, adding that when Ford has “actual future product to show us, then I’ll go meet with them.”

One Lincoln dealer with a stand-alone store did not get an invitation, but he doesn’t care.

So, clearly things don’t sound happy in Lincoln Land. And what does Ford have to say to the non-attending and uninvited dealers? Ford’s Alan Mulally personally delivered a response the next day at Ford’s annual shareholder’s meeting…