Ford EVOS Concept: Definitely Not A Lincoln

by Edward Niedermeyer

Published: August 30th, 2011

ford evos concept definitely not a lincoln

But… shouldn’t it be? Oh, Ford. You come up with something sexy and desirable, and you can’t help but slap a blue oval on it, can you? Ford Design Boss J Mays explains the choice, saying

We wanted the Ford Evos Concept to give a clear message about where Ford design is heading – shaping vehicles that are fun to drive, have a strong premium visual appeal, and above all, are stunningly beautiful. Our exciting new design DNA has been developed and refined by an intensive effort by all of our talented global design team. As a team, we wanted to create a more technical design vocabulary to help communicate the smart technology that is now core to the Ford brand. In addition, we worked particularly hard on meeting the high-expectations of a new generation of buyers – a group of consumers who have grown up surrounded by beautiful, premium design work on even the most affordable products.

Which leaves Lincoln… where?

#3WTP #Branding #Design #Ford #FutureVehicles #Lincoln #Luxury

Edward Niedermeyer

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TrailerTrash on Aug 31, 2011

Ed...be patient. Thi is a concept and a small one at that. The BIG work with Lincoln is with LARGE bodies. Unlike many, I am not impressed with the fastback look that is coming from BMW and Audi on their large cars. Or Porsche as well. I find them stretching the look into a car that not only is impossible to see out the rear, they also decide you only have 3 friends, not four. Like a few have said above, this would work as a future Mustang, but NOT MKS. I am feeling good about the attention being given to Linciln these days and think only better cars will come.

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Redav on Aug 31, 2011

It looks like the Mazda Shinari concept.

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