#jimny

If you’re into tackling off-road challenges on a budget or have an unhealthy amount of nostalgia for the Suzuki Samurai that was taken from us in the 1990s, you were probably disheartened to learn that the Jimny (which is what the Samurai is called globally) wouldn’t be coming to North America. Suzuki had already exited our market and the logic at the time was that a super-small ORV probably wouldn’t see a lot of takers in the land where full-sized pickups reign supreme. While Europe was given access to the Jimny, sweeping emission laws have spelled trouble for the K15B engine it uses there. However, Suzuki now seems to have figured out how to get around that problem and indirectly announced on Thursday that the model would eventually become an EV. 

Because of all the rebadged Daewoos sold in North America via the Suzuki brand during the 2000s (as well as actual Suzukis), you'll find no shortage of cars bearing the big S logo in most car graveyards these days. But what about the first highway-legal four-wheeled Suzuki sold on our shores, the Jimny?

You’re right — there’s no way we can determine with any certainty what the internet’s actual favorite ride is, but the amount of lust poured out over the unattainable Suzuki Jimny is noteworthy. People love this little Japanese box, even if its short wheelbase and solid axles add up to a ride most wouldn’t want to live with on a daily basis.

Not available to North American consumers, it looks like the wee Jimny will soon bow out of another significant market. Blame the environment.

A brand new Mercedes-AMG G63 isn’t what we’d call cheap, if you can even get one. The luxury off-road monster can literally go anywhere in a style uniquely its own, but it’s big, pricey and not the most fuel efficient. So what if you want a G63 but want to get it on the cheap? You build your own out of a Suzuki Jimny.

The Jimny is the darling of forbidden fruit. It’s the opposite of the Mercedes. It’s inexpensive, frugal and small. It’s off-road prowess comes from determination and grit instead of horsepower and torque. But it is boxy like the G-Wagon. So that counts for something.

(The following is an open letter from contributor Seth Parks, who, like many of us, holds a special fondness for the rugged little Suzuki Jimny – a vehicle available almost everywhere … except North America. We’ve added photos for your viewing pleasure.)

Dear Mr. Takuya Sato,

As EVP of Suzuki Motor of America, you are responsible for driving revenue and profitability growth. One arrow in your quiver of growth strategies is undoubtedly new products. And you are certainly aware of one of the newest and most exciting products in the Suzuki portfolio, the all new fourth-generation Jimny. Like many others, I suggest you bring the Jimny to America (most Americans know it as the Samurai).

However, unlike many others, I understand the challenges and am writing to offer a solution, albeit one based on a grossly oversimplified analysis.

While in the midst of developing the next Jimny, a model you might remember better as the Samurai, Suzuki also made an effort to set up a secondary compact off-roader at this year’s Tokyo Motor Show. Less grounded than the fourth-generation Jimny, the e-Survivor concept looks like a mashup between Jeep’s Wrangler and the lunar rover NASA took to the moon.

The name suggests something serious but the design speaks directly to weekend rock crawlers and fun-loving dune buggy enthusiasts. It certainly looks capable of both activities. The open-topped two-seater uses a lightweight ladder frame, all-wheel drive, and has enough ground clearance to be a scrappy little off-roader. However, as an electric, its value as a legitimate “survival vehicle” is dubious — unless you’re willing to swap gas canisters for solar panels in your post-apocalyptic scenario.