By on January 24, 2020

Image: Suzuki

You’re right — there’s no way we can determine with any certainty what the internet’s actual favorite ride is, but the amount of lust poured out over the unattainable Suzuki Jimny is noteworthy. People love this little Japanese box, even if its short wheelbase and solid axles add up to a ride most wouldn’t want to live with on a daily basis.

Not available to North American consumers, it looks like the wee Jimny will soon bow out of another significant market. Blame the environment.

As reported by Autocar, Europeans will have to prepare a eulogy for the two-door-only subcompact SUV, at least going by comments made by the automaker.

With automakers across the continent quaking in fear over potential fines levied by the EU on over-emissioned fleets, the future of many vehicle lineups is in disarray. So great is the concern, Brits will only have limited access to the Mazda MX-5 we enjoy here. Everywhere, manufacturers are desperate to find ways to lower their fleetwide emissions footprint in the newly stringent market.

As such, the revamped-for-2018 Jimny might not have much of a future. The automaker has admitted Jimnys will only be available in “very limited numbers” in Europe this year. What comes next is still a mystery, though Suzuki has already admitted that keeping the model on sale would “adversely affect” its CO2 footprint.

Powered by a 100-horsepower 1.5-liter four-cylinder in Western markets (that version carries the Jimny Sierra name in Japan), the boxy ute earned instant fans with its cheek-pinchingly cute proportions and go-anywhere attributes, but EU regulators are only interested in one of the vehicle’s components: the exhaust pipe, and what comes out of it. In Asia, the Jimny can be had with a 660cc triple under the hood, but European consumers aren’t interested in such meager powerplants.

One potential savior for the Euro Jimny would be its reclassification as a commercial vehicle, but that would require the removal of the rear seats and inclusion of a short load floor. What’s the demand for two-seater off-roaders on that side of the pond?

Alas, the sun may be setting on the Jimny in Europe — which won’t make it any less desirable to certain North Americans, who can only sit and wistfully imagine what could have been.

[Images: Suzuki]

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28 Comments on “One Less Market for the Internet’s Favorite Vehicle?...”


  • avatar
    saturnotaku

    That’s the weirdest looking brown diesel station wagon with manual transmission I’ve ever seen.

  • avatar
    Pig_Iron

    I love those things. A guy at work had one, he was always there early know matter how big the snow dumped. Yellow, rusty, and bone reliable.

  • avatar
    Pig_Iron

    snicker :-)

  • avatar
    redapple

    100 HP 1.5 litre…….
    AND it pollutes too much.
    Jeez. These F ing greens are killing me.

    Future cars will not be acceptible. BEV are crap.

    Man made global warming is BS. See vladivostock ice core samples study. Real Science, not a lefty mumbo jumbo fake science study that was written with a predetermine outcome.

    • 0 avatar
      bkojote

      Hey, actual scientist here who tracks this.. Let me be blunt: No it isn’t. We’ve got far more conclusive peer reviewed studies, and I can tell you with excellent certainty that studies claiming to ‘scientifically disprove man made global warning’ either:

      1. Were financially backed by people trying to profit from spreading BS and intend to turn the Cable News crowd like you into unpaid corporate shills.
      2. Were financially backed by people trying to profit from spreading BS and intend to turn the Cable News crowd like you into unpaid corporate shills.
      3. Deliberately fail to include the broader context to draw a false correlation.
      4. Selectively choose facts to arrive at a predetermined outcome (the very thing you accuse actual scientists of doing.)

      The scientific community is pretty much at near unanimous consensus, and they aren’t backed by oil companies.

      • 0 avatar
        28-Cars-Later

        But you are backed by gov’ts pushing an agenda.

        The Earth goes through cycles and the number of variable involved in this are too many for me to even understand. No matter what we do *it* will survive as it has been for 4.5 billion years and ultimately it’s going to do what it’s going to do regardless of the spec of insignificance that is humanity. Should we take steps to mitigate? Sure! Can we improve? Absolutely! Is it an actual emergency and is Armageddon at our door? Absolutely NOT. Panic induced by the fake news is designed to turn ordinary rational people into totalitarian sociopaths who force their will on others. I’m wrong? Read into the former math teacher Kang Kek Iew a.k.a. Comerade Duch and how he changed after Cambodia went absolutely insane when the Communist Khmer Rough took control.

        “Ultimately, the [Khmer Rouge’s] Cambodian genocide led to the death of 1.5 to 2 million people, around 25% of Cambodia’s population.”

        https://www.intmath.com/blog/mathematics/the-murderous-math-teacher-of-s-21-6766

        https://en.wikipedia.org/wiki/Khmer_Rouge

        • 0 avatar
          Vulpine

          “No matter what we do *it* will survive as it has been for 4.5 billion years and ultimately it’s going to do what it’s going to do regardless of the spec of insignificance that is humanity.”
          — But mankind itself may not survive the event and life on this planet will change to suit the new ‘top predator.’

          The fear within climate change is not that the planet will die but rather that WE are killing ourselves through our carelessness.

          • 0 avatar
            28-Cars-Later

            Humanity could be *wiped out* by a number of things but this isn’t one of them. Emphasis on “wiped out”.

          • 0 avatar
            Vulpine

            @28-cars: I wouldn’t bet on that if I were you. Humans may be adaptable to some extent but we have done far more to adapt our world to our comfort than adapting ourselves to our world. We have become so dependent on our technology that if anything were to cause it to ultimately fail, mankind as we know it would disappear. Our survivors will become a new species–and I hope a smarter one. If not, some other creature will replace mankind as the ‘dominant species.’

          • 0 avatar
            28-Cars-Later

            Despite water levels rising and even things like crop failure I would love to see 7+ billion beings on seven continents (McMurdo Station) all bite the dust in successive fashion. Its simply not going to happen because of “global warming” err “climate change” (love that name because whatever the frack were to happen the climate changed therefore ManBearPig!).

            “We have become so dependent on our technology that if anything were to cause it to ultimately fail, mankind as we know it would disappear.”

            I agree but I disagree on disappearance. Surviving humanity would simply devolve.

            “If not, some other creature will replace mankind as the ‘dominant species.’”

            Over a long enough timeline anything could evolve but I doubt Planet of the Apes is coming anytime in the next 50,000 years, even despite a collapse like scenario.

          • 0 avatar
            slavuta

            We’ll survive. Because when 90% of us dies, rest will benefit from it.

        • 0 avatar
          FreedMike

          If we completely dismiss everything that “governments push as an agenda,” we’re going to be doing a a whole lot of dismissing.

      • 0 avatar
        Hummer

        92% of climate scientists agree that we only have 5 years to save their jobs! Hurr durr

        • 0 avatar
          FreedMike

          100% of executives at oil, coal and natural gas companies agree we only have five years before new energy technologies start to threaten their jobs. Buy more politicians!

          There, fixed it for you.

          • 0 avatar
            28-Cars-Later

            This will blow your mind, not only does it cast an interesting light on the 2003 Iraqi invasion but also gives credence to Peak Oil. I will emphasize: “All of the documents are dated March 2001.”

            http://web.archive.org/web/20190815022608/http://www.historycommons.org/context.jsp?item=a071703foiaenergy#a071703foiaenergy

          • 0 avatar
            Hummer

            I’m sorry i can’t hear you over the “Peak Oil!!” cries. Or is that the sounds of the waves hitting my house since it’s 2020 and my house is currently partially underwater?

            The lunatic fringe needs to get their story straight, all of their prophecies have proven to be bunk, just like their faux “science”.

          • 0 avatar
            28-Cars-Later

            Then please explain why then VP Cheney in his secretive Energy Task Force had a map of Iraq oil fields in their documents circa March 2001 as shown in the link.

            “The Task Force was composed of Vice President Dick Cheney and the Secretaries of State, Treasury, Interior, Agriculture, Commerce, Transportation and Energy, as well as other cabinet and senior administration-level officials. According to the GAO, these members held ten meetings over the course of three and a half months with petroleum, coal, nuclear, natural gas, and electricity industry representatives and lobbyists. None of the meetings were open to the public and no non-federal participants were involved. The first phase of the project was to inform the President of current energy supply problems and changes needed to the economic policy. This was completed on March 19, 2001, while the second phase, the presentation of the National Energy Policy, was completed on May 16, 2001.[”

            “Most of the activities of the Energy Task Force have not been disclosed to the public, even though Freedom of Information Act (FOIA) requests (since 19 April 2001) have sought to gain access to its materials. The organisations Judicial Watch and Sierra Club launched a law suit (U.S. District Court for the District of Columbia: Judicial Watch Inc. v. Department of Energy, et al., Civil Action No. 01-0981) under the FOIA to gain access to the task force’s materials. After several years of legal wrangling, in May, 2005 an appeals court permitted the Energy Task Force’s records to remain secret.[13][14]”

            https://en.wikipedia.org/wiki/Energy_Task_Force

          • 0 avatar
            Hummer

            28, who are you talking to?

          • 0 avatar
            Hummer

            28 who are you talking to?

      • 0 avatar
        Greg Hamilton

        Actual scientists use their real names.

        • 0 avatar
          HotPotato

          I was talking the other day to an actual scientist who gets death threats on a weekly basis because idiots who get their “news” from talk-radio shouters don’t like what the math is telling her. I don’t blame anyone for not using their real name on the internet.

    • 0 avatar
      stuki

      While new Range Rovers, and Defenders, will no doubt continue to available for clogging up “Financial Districts.” Right alongside Macron’s 20 ton, high powered motorcade.

      The peons just have to learn that their station in life, is to dutifully sit and cough on each other on an ever more densely packed bus in Wuhan, after all. While happily cheering on the Macrons and Central bank welfare queens, for letting them do their part to save the latter’s privileges. Which, in proper Newspeak, is now being spelled “Planet.”

      • 0 avatar
        Hummer

        With the yellow vest protest seemingly at the worst it’s been since the start, I wonder if Macron will hold his power? Not like France has a chance at electing someone that wants to do well for their country but hey, it provides everyone else a lot of entertainment.

  • avatar
    Fred

    Friend used one as a farm truck. He bought old ones as parts vehicles. A perfect beater.

  • avatar
    Vulpine

    I know a very simple and quick fix… market it in the same way Mahindra has marketed the Roxor. Get rid of the high range on the transfer case and sell it exclusively as an off-road/farm-type vehicle.

  • avatar
    HotPotato

    Would it really be so hard to remove the rear seats and sell them as a dealer-installed extra?

  • avatar
    Garak

    I test drove the new Jimny, it’s a brilliant little trucklet and I’d love to own one. The problems? There was a one-year waiting list to get the Jimny, and it cost 30k€. That’s just too much for such a tiny, low-tech machine.

    Have to wait a couple of years for those to appear on the used-car market. If the imports dry out due to eco reasons, the Jimny might remain an impossible dream. A pity, really.

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