#france

TTACers have known it for quite some while: Europeans won’t get a Prius C / Aqua compact hybrid, they will get a hybrid Yaris. Today, the first one rolled off the line at Toyota’s plant in Valenciennes, in the north of France.

GM’s new partner PSA increasingly reminds of pre-carmageddon Ford: Europe’s number 2 finds itself short on cash and way too long on capacity. Other than Ford that had mortgaged everything, PSA takes more radical steps. After putting is own headquarters building up for sale, PSA is ready to sign over parts of its Aulnay car plant to renters.

Following the many inter-company alliances and dalliances is becoming as cumbersome as covering the couplings in a swing club. PSA Peugeot Citroen is said to be in talks with Toyota. The same PSA that just hooked up with GM is reportedly talking tie-up with GM’s arch nemesis Toyota. They discuss sharing PSA’s Sevelnord plant in northern France, where PSA’s erstwhile partner Fiat pulls out. Still with me?

PSA Peugeot Citroen doesn’t just have problems selling its cars lately. It also has problems selling its stock. To move the paper, a tried and true tactic is employed: Cash on the … where do you put the cash when you sell shares at a fire sale deep discount?

When the stock markets close in Europe today, PSA Peugeot Citroen and GM should announce that they are going ahead with the plan of GM buying seven percent of PSA. That according to “sources with knowledge of the discussions” that talked to Reuters.

Hear that chafing sound? It is analysts scratching their heads. They wonder why in the world would GM buy 7 percent of France’s PSA Peugeot Citroen. Bloomberg says this is about to happen. Neither GM nor PSA wants to confirm the deal. However, Bloomberg already has intricate details of the planned transaction, someone seems to be talking on deep dark background. Sounds like the odd couple is about to do it.

The question remains: Why?

GM and PSA Peugeot Citroen have a mutual problem: Losses in Europe. Now, the two want to share the burden. General Motors and PSA are discussing a broad manufacturing alliance, if today’s media reports from Europe are to be believed.

PSA and GM?

PSA Peugeot Citroen will have to delay its plans to sell imported Citroen DS models in China, the Shanghai Securities News said today. According to the paper, Citroen’s existing dealers in China balk at the high cost of building new outlets, which Citroen wants to be located near other luxury brands, such as Infiniti or Jaguar and Land Rover.

Hours later, Reuters reached a PSA spokesperson that had been in hiding earlier in the day.

Europe’s second-largest automotive group PSA Peugeot Citroen is looking at red ink. PSA’s automotive operating loss excluding one-time items was 92 million euros ($121 million), after a 621 million profit the previous year, Reuters says.

Renault and Nissan chief Carlos Ghosn continues to prepare the battlefield of world opinion for a drop in Europe. According to Ghosn, Automobile sales in Europe could decline two to three percent. For Renault’s home market, he expects a drop of five to six percent, Ghosn said in an interview with France Inter radio:

When a car company removes itself from Racing, it usually has one of two reasons:

1. The company was luckless on the racecourse and just can’t stomach paying for losing.
2. The company is in dire straits financially, and spending money for frivolous ventures such as car racing just doesn’t look right.

For France’s Peugeot, it’s both.

Over the past weeks we have flown into Zimbabwe, New Caledonia, Iceland and The Entire World (yes Sir!), this week it is time to stop in my own country, France. Yes I know I am confusing you, I am based in Australia but come from France… Only the French…

Now if Paris, baguettes, berets and grumpy old men are not your tasse de cafe au lait that’s ok, rest assured I won’t be offended because I have prepared 159 additional countries for you to visit in my blog, so don’t be shy and click away, oui oui!

Well this year in France the best-selling model had not been in that position in 5 years…Oh la la!

Sergio Marchionne always had been a proponent of the “the world only has room for six large global automakers” theory. Fiat and Chrysler isn’t necessarily a marriage between two robust partners. Especially in the Asian growth markets, both are weak. According to Italy’s Corriere Della Sera, Marchionne is rekindling a years-old flirt with France’s PSA Peugeot Citroen. Of course, none of the presumably dating companies will confirm the rumor. However, the rumor was started by Sergio Marchionne himself, in Detroit.

My two weeks in Europe has drawn to a close, and I’m back at my familiar desk, in front of my familiar computer, catching up on all the automotive happenings I missed, contemplating my transition out of TTAC’s day-to-day leadership, and reflecting on all I saw over my whirlwind two weeks. And though you haven’t heard from me much in the last two weeks, rest assured that I have not forgotten TTAC, nor have I missed any opportunities to accumulate impressions from the automotive landscape of modern Europe.

Renault already upset the European car market with its low cost Logan, which goes for around €7,700 (approx $10,000) in France. If the French newspaper La Tribune has its sources straight, then Renault could be coming out with a car that is priced like a high-end bicycle.

Renault allegedly is working on a car that will cost €2,500 ($3,350). France’s wire service Agence France Presse says it is not true, but la Tribune sticks to its guns and says that it maintains that its “proprietary information” is correct. According to TTAC’s proprietary information, AFP is wrong, and La Tribune is on the right track.