Roll Over, Nano: Renault Working On 2.500 Car
Renault already upset the European car market with its low cost Logan, which goes for around €7,700 (approx $10,000) in France. If the French newspaper La Tribune has its sources straight, then Renault could be coming out with a car that is priced like a high-end bicycle.
Renault allegedly is working on a car that will cost €2,500 ($3,350). France’s wire service Agence France Presse says it is not true, but la Tribune sticks to its guns and says that it maintains that its “proprietary information” is correct. According to TTAC’s proprietary information, AFP is wrong, and La Tribune is on the right track.
Renault’s low cost maven Gerard Detourbet (father of the Logan) has been put on the project, not just for Renault, but for the Renault / Nissan Alliance. As a timeframe we hear something less than 5 years. The €2,500 may not be cast in stone, but the order of magnitude (or is that minitude?) is correct.
Renault’s CEO Carlos Ghosn is betting big on emerging markets. Low cost is key in markets where the previous vehicle was a moped. If the economy goes down the toilet, low cost will be the key to everywhere.
At the Frankfurt Motor Show, Renault’s Gerard Detourbet told La Tribune that he and his team are “working hard” on a car below the Dacia Logan and Sandero. But, says the paper, at €2,500, the car cannot rest on the Logan platform, it needs something cheaper. That’s what Detourbet is working on. What is most interesting is that due to Renault/Nissan’s cost structure, it can make decent money on a car that goes for petty cash.
THAT is the real miracle of the industry.
Tata’s Nano has not set the world on fire, but not for a lack of interest. First, Tata could not produce the car. Then the Nano did set itself on fire. Wouldn’t it be interesting if Renault/Nissan would give Tata trouble in its home market India with a low cost car?
Mcs on Nov 23, 2011a car that is priced like a high-end bicycle. Actually, $3350 will get you just the wheels for some high end bikes. A well equipped Parlee or Seven can run $8k to $10k+ easily. Upgrade the wheels, add extras like ceramic wheel bearings, and the price can get even higher. It's expensive, but when you're headed down a hill at 40 to 50 mph you don't want cheap equipment.
Magnusmaster on Nov 23, 2011
I'm really starting to get worried about Renault. First, they announced that they are going to manufacture a new low-cost car in Argentina, which turns out it's going to be a cheaper rehash of the ancient Clio 2. The Clio 2 sold right now in Argentina already makes the Logan look like a Mercedes by comparison, so I can't even fathom how much the new Clio rehash is going to suck, let alone this 2500 euro car. In fact I have a great name for this new car: Trabant II.
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- FreedMike It's not cheap, but 45 grand for a car with this kind of performance, equipment level and practicality isn't a bad deal at all. @Tim - I think you have the wrong transmission listed in the box above. The DSG is a seven-speed, not a six-speed.
- FreedMike During my second year of college, I took my first French class, where I discovered that if you remove the "e" from "Citroen," you get the French word for "lemon." My family had a Citroen - an SM, no less. Completely appropriate. Nice logo or not, Stellantis is going to have an uphill battle reintroducing this brand - or any French brand, for that matter.
- IBx1 It works better as an oval than a circle as it appears in the headline photo, but I generally dislike the 2D logos everyone in the industry is adopting and think badge looked great since '09.
- Pbxtech I like it, but it's not an improvement. Lateral move at best.
- Cprescott It is not a disaster like the 2024 Ford Mustake.