By on September 30, 2020

Volkswagen Group, the largest automotive manufacturer in the world, is reexamining its relationship with high-performance subsidiaries as it continues pouring money into electrification. Burned by a diesel emissions scandal of its own making half a decade ago, VW leadership now views electric cars as the only path forward  especially in regard to its more mainstream brands. While they aren’t getting identical treatments, VW, Audi, Seat, and Skoda are all presumed to be adding EVs to their production lines over the next few years.

Porsche’s long-term strategy also seems heavily dependent on battery power, but the road ahead is much less clear for ultra-premium brands like Lamborghini and Bugatti. With volumes and lineups order of magnitudes smaller than the core brands, Volkswagen would be incurring a gigantic expense to develop upper-echelon performance EVs that might not appeal to their existing fans. The same goes for upscale motorcycle brand Ducati as the two-wheeled world has become divided on electric and gas-powered bikes. Volkswagen’s management board and directors have decided the situation calls for an all-hands meeting in November to decide what should be done and how to remain financially prudent in a period of economic strife.

(Read More…)

By on June 25, 2020

Unifor hopes to sway the Canadian government toward an automotive strategy centered around the adoption and manufacturing of electric vehicles and a totally revised economic system. On Wednesday, the union released its “Road Map for a Fair, Inclusive and Resilient Economic Recovery” while announcing that corporations have failed everyone.

It’s all part the #BuildBackBetter campaign, which sees the coronavirus pandemic that made 2020 a collective — yet strangely isolating — hell for all of us as a unique opportunity to rebuild society under the banner of economic justice. “Unifor’s plan is designed to build a more strategic and self-reliant economy that can both withstand and prevent future crises,” Unifor National President Jerry Dias said in the initial announcement.

“This is an ambitious road map but I think ambition is what our country and its workers need right now.” (Read More…)

By on June 16, 2020

Pour one out for a car you likely didn’t have a hope in hell of affording — and that’s if you even desired one in the first place. Arriving on the market as a plug-in hybrid wonder car in 2014, the scissor-doored coupe found roles in top-grossing flicks and prompted saliva production among underpaid, tech-obsessed writers.

Well, the last i8 has left the factory. How much of an impact did it make? (Read More…)

By on June 16, 2020

 

Ren Cen. GM

After saying that it will take “years and decades” before General Motors can effectively transition into a company focused primarily on electric vehicles, plenty of outlets (including ours) accused CEO Marry Barra of lowering expectations. She held another press conference this week to set everyone straight, letting the world know GM will perpetually be at the forefront of the green movement.

The 20 EV models planned for launch by 2023 are still coming. “We have a steady drumbeat of EVs coming out across segments to appeal to a variety of customers,” Barra explained.

She then added that internal combustion vehicles will remain a staple of GM’s lineup for the foreseeable future. Oh, and its first driverless vehicle is coming out in 2025 — instead of 2019, as originally planned. “I definitely think it will happen within the next five years. Our Cruise team is continuing to develop technology so it’s safer than a human driver. I think you’ll see it clearly within five years,” she said in a recent interview with Dave Rubinstein(Read More…)

By on June 9, 2020

Since the dawn of the new century, the automotive industry has been forced to revise electrification timelines for a cavalcade of reasons. Development programs have proven costly, the economy has taken a turn (or turns) for the worse, customers haven’t responded in great numbers, and the materials necessary for battery have been in short supply for many. Throw in the trouble some companies have had with programming such cars or ending up with electric vehicles that want for truly enviable range and you’re beginning to see the whole, problematic enchilada.

It wasn’t all that long ago that General Motors promised over 20 new all-electric models by 2023. Granted, this promise was made in 2017 — during a time when the industry couldn’t possibly have foreseen the global hardships that would befall us or known we’d have the ability to remember what was said just a few years prior. The messaging has changed, either because mainstream automakers cannot provide the kind of cars that will continue to spur EV adoption, or because they no longer hold much interest in trying.  (Read More…)

By on April 15, 2020

Image: Porsche AG

Now that Porsche has committed to Volkswagen Group’s plan for widespread electrification and manufactured its first purpose-built EV, many are starting to make comparisons with Tesla. Like it or not, Porsche’s Taycan is probably the closest competition the Tesla Model S has.

Porsche’s R&D boss, Michael Steiner, doesn’t like the comparison, saying any direct juxtapositions are apples to oranges — even if Tesla’s recent attempts to call out Porsche’s newest model seem contrary to this. (Read More…)

By on April 6, 2020

Like most legacy automakers, Volkswagen is casually walking back promises of electrification. As with self-driving cars, the technology behind new-energy vehicles is taking longer to mature than the industry would like. Meanwhile, the market — skewed as it is toward larger models — has been about as cooperative as a sugared-up child come bedtime.

Despite governments around the world incentivizing the sale of EVs, they’re still but a fraction of whole.

With the pandemic undoubtedly discouraging consumers from purchasing big-ticket items, electric vehicle sales aren’t presumed to make a lot of headway in 2020, either. We recently learned that some of the promises made by Ford and General Motors in regard to electrification were overblown by corporate messaging. In truth, they both plan on remaining heavily dependent upon truck and crossover sales for several more years.

However, Volkswagen seemed to be betting everything it had on battery technology. In the wake of its 2015 diesel emission scandal, VW was one of the first companies to promise widespread electrification by suggesting it would build one million EVs by 2023 — with 70 new green models introduced by 2029. The past year has seen the automaker issue qualifying remarks that leave us feeling dubious about its end goal.   (Read More…)

By on March 27, 2020

News arose yesterday that General Motors’ and Ford Motor Company’s battle plans rely heavily on SUV and pickup sales, rather than electric vehicles. Details of the corporate strategies, first shared by Reuters, soon circulated through the media, with many outlets upset that the pair seem to have oversold the role electrification will play in their respective lineups through 2026. One wonders how they could possibly be this surprised.

Using data issued to parts suppliers from the two automakers, AutoForecast Solutions predicted North American production of SUV models from GM and Ford will outpace the assembly of traditional cars by more than eight to one in 2026. Roughly 93 percent of those models are expected to be dependent upon gasoline. Meanwhile, Reuters compared the manufacturers’ strategy against Tesla — a company that only exists for the explicit purpose of selling EVs and has never assembled a gas-powered automobile — as if all manufacturers are equal in scope and cater to the same type of customers.  (Read More…)

By on March 16, 2020

Volkswagen Group’s transition toward electric vehicles has been no secret. Since getting busted with software designed to defeat emissions testing five years ago, the manufacturer has trumpeted the merits of electrification at every opportunity. Still, some continue to wonder how an EV-dominant world will work, expressing concerns that peak charging hours could stress national energy grids past the breaking point.

One proposed solution is to use the connectivity available in modern cars to take power from the grid only when surplus energy is available, while feeding electricity back into it during peak draw hours. Michael Jost, VW’s head of product strategy, said this was something the automaker has been working on.  (Read More…)

By on March 4, 2020

Still in the midst of a $1.4-billion restructuring plan that aims to cut 10 percent of its workforce, Mercedes-Benz is reconsidering what its product lineup should look like moving ahead. While most of the doomed models will be chosen due to lackluster demand (e.g. X-Class pickup) plenty will be nixed as a result of tightening emission laws. Mercedes parent Daimler issued two profit warnings in 2019 after the luxury brand was fined $960 million in an emissions-cheating settlement. Like many automakers, it was also hemorrhaging cash through its investments in electrification.

An apt analogy for the automotive industry’s stampede toward EVs would be lemmings hurling themselves off a seaside cliff — but not because of the popular misconception that the critters are intentionally committing mass suicide. When lemmings collectively off themselves, it’s the result of migratory behavior gone awry. They simply bunch up and move in a singular direction, largely unaware of the consequences.  (Read More…)

By on February 11, 2020

Mercedes-Benz sold a record 2,385,400 passenger vehicles around the globe in 2019, topping the previous year’s tally by some 3,400 units, and subsequently brought in more money while doing it. Revenue rose 3 percent, the automaker said in its end-of-year earnings report, but that intake didn’t translate into more profit.

Far from it.

As the automaker embarks on a cost-cutting campaign aimed at freeing up cash for electric vehicle development, among other things, the German manufacturer announced its net profit dropped to $2.95 billion from $8.29 billion in 2018. As a result, shareholders can expect a paltry dividend payout. (Read More…)

By on December 20, 2019

The fun police, also known as European regulators, are causing sleepless nights for that continent’s automobile manufacturers, all thanks to their imposition of ultra-stringent Euro 6 emissions standards.

You’ve already read about Mazda cutting back on 2.0-liter MX-5 sales in the UK to lessen the brand’s fleetwide emissions output. Now, Mercedes-Benz’s performance arm might have to cull a great number of AMG-badged vehicles to keep itself in good standing. (Read More…)

By on December 4, 2019

fairfax line assembly factory general motors, Image: General Motors

With environmentalism sweeping through the automotive industry of late, manufacturers are spending oodles of cash to fund the continued development of electric vehicles. Unfortunately, the are doing this during a period where the developed world’s taste for cars has already reached its zenith — or so it seems. Growth is slowing in markets across the globe and cuts have to be made somewhere if the industry players want to keep their bottom line positioned firmly in the black.

A recent report from Bloomberg, estimated that around 80,000 auto jobs will be eliminated in the coming years as a result of electrification — with the majority concentrated in the United States, Germany, and United Kingdom. Though the onslaught  of cuts will not be limited to the developed world, nor entirely the fault of EVs.  (Read More…)

By on November 15, 2019

Volkswagen Group has decided to increase spending on the development of electric and digital technologies over the next five years to 60 billion euros ($66 billion USD). The automaker estimated the revised strategy amounts to slightly more than 40 percent of its investments in property, plant and equipment, and all research and development costs during the planning period.

Of that sum, 33 billion euros are expected to go directly toward the development of new electric vehicles. The increase allocates roughly €12 billion annually for hybridization, electric mobility and digitalization. The old plan set aside 8.8 billion euros per year. (Read More…)

By on November 12, 2019

Image: Honda

Count Honda among the dwindling number of automakers that believe a sudden market shift to electric drive technology is little more than a pipe dream. As you read yesterday, the company’s CEO, Takahiro Hachigo, is on the record as saying, “I do not believe there will be a dramatic increase in demand for battery vehicles, and I believe this situation is true globally.”

While rival automakers like Toyota, Mazda, and Subaru have teamed up to advance their electrified ambitions, Honda chose to take it slow and go its own way. Its efforts have already born fruit, and continue to do so. Honda was the first automaker with a mass-market hybrid, but the ensuing two decades has seen the automaker temper its expectations of a fickle, gas-loving public. The brand’s product reflects its outlook.

So, how’s that product doing? (Read More…)

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