Tag: apple

By on May 22, 2019

Elon Musk + Tesla Model S Circa 2011

In what kind of shape would Tesla find itself today if tech giant Apple had acquired the automaker in 2013? That’s a question for analysts to ponder in their off hours, as Apple’s reported offer went nowhere.

Craig Irwin, an analyst at Roth Capital Partners, claims specific knowledge of the failed bid, telling CNBC that Apple wished to acquire Tesla for $240 a share — a higher price than the automaker’s stock currently trades at. (Read More…)

By on February 14, 2019

Back in 2015, it was rumored that Apple was sinking significant resources and manpower into an electric vehicle program that also incorporated autonomous driving. But updates on “Project Titan” have been infrequent. Apple takes pains to keep its self-driving program under wraps.

There are, however, ways to track its progress. Since Apple tests its vehicles in California, it must submit an annual report to the state’s Department of Motor Vehicles outlining how many times human safety drivers retake control or interfere with the vehicle’s self-driving systems, as well as a tally of total miles driven.

Based on this metric alone, Waymo appears to be the industry leader, with “disengagements” occuring every 11,000 miles. General Motors’ Cruise came in second with roughly 5,200 miles between periods of human intervention. But what about Apple? Apparently, the firm is facing some rather strong headwinds. The company claims a human had to retake control every 1.1 miles.  (Read More…)

By on November 19, 2018

autonomous hardware

Apple co-founder Steve Wozniak may no longer work for the company in any official capacity, but he has stayed on as a tech advisor and sounding board. When the Woz says something it usually isn’t without merit, which is why it was interesting to learn he thinks self-driving vehicles aren’t going to happen.

Previously, Apple was said to have hundreds of employees working on an electrified, autonomous vehicle as part of Project Titan. Despite having the necessary testing permits, the company shifted toward developing software for self-driving applications in 2016. CEO Tim Cook confirmed that was the firm’s new focus in 2017 but analysts and industry insiders have continued to claim the Apple Car is still quietly in development. Maybe someone should tell that to Wozniak because he seems to think the entire idea is bogus.  (Read More…)

By on September 1, 2018

2018 Lexus RX 350

Accident reports sometimes reveal more than just who was at fault. A rear-end collision in Sunnyvale, California, last week was truly a product of our modern age — an electric car slamming into the back of what would have been a human-operated crossover, were it not owned by Apple.

While the iPhone maker abandoned its Project Titan self-driving car project in 2016, it didn’t leave the autonomous vehicle field altogether. The August 24th collision shows it. (Read More…)

By on June 26, 2017

google prototype-early

Earlier this month, Apple and Google both announced plans to kill off their self-driving car projects in favor of focusing on developing the underlying technology. We reported it here. But it’s a little weird that one announcement came so close on the heels of the other. Apple’s Project Titan, formerly a self-driving car project, will presumably continue to compete with Google’s Waymo, which is a subsidiary for Google’s efforts thus far in the field. It’s a race, even if neither company has acknowledged it as such.

Last we knew, Project Titan was testing self-driving Lexus RX450h SUVs around Silicon Valley, which were first spotted in late April. Waymo was arguably more successful, since they’d actually succeeded in building a fleet of the Firefly self-driving car pod.

Apple and Google are both being vague about this change in plans, as usual, but we already know a fair amount about how these companies interact with auto manufacturers. We just need to look at Apple CarPlay and Android Auto smartphone integration. Some automakers eschew these systems entirely, in favor of their own native smartphone integration and infotainment interfaces. A handful of manufacturers have chosen to support just one or the other.

Many car brands, though, have decided to offer both interfaces to appeal to the most broad range of customers. In this way, Apple and Google both exert considerable influence on automakers based simply on the fact that they sell smartphones.

If Project Titan and Waymo both succeed at becoming functional and user-friendly self-driving car systems, car buyers can expect something similar. (Read More…)

By on June 13, 2017

Tim Cook, Image: iphonedigital/flickr

Apple has been perpetually flip-flopping in terms of developing autonomous vehicles. In 2014, the company was rumored to have begun work on an autonomous electric car, codenamed “Project Titan,” with hundreds of employees devoted solely to its development.

Management issues and logistical problems impaired its progress, leading Apple to abandon the project. Since then, Bob Mansfield has fronted a renewed effort to focus on building an autonomous driving system rather than a complete car. At least, that was everyone’s best guess, as the company has been semi-secretive about its mission since day one.

That changed on Tuesday, when CEO Tim Cook confirmed that Apple does indeed have a self-driving development program. The chief executive even went so far as to call it “the mother of all A.I. projects.” That’s quite the claim to make, considering making the tech work on a car is half the battle and Apple has no practical experience building an autonomous vehicle.  (Read More…)

By on February 15, 2017

Jaguar Shell Payment App

New advancements at Jaguar keep on coming. In addition to the new Ingenium engine we reported on earlier today, Jaguar has also announced an in-car payment system for use exclusively at Shell stations.

Gassing up will soon be such a breeze for Jag owners, they’ll want to do it all the time. Shell no doubt encourages this behavior.

(Read More…)

By on January 19, 2017

Texting and Driving

Apple is facing a legal battle in California for neglecting to implement technology that would prevent iPhone owners from texting behind the wheel.

Filed on Tuesday in Los Angeles County Superior Court, the class-action suit alleges that Apple has possessed the ability to disable texting since 2008, and was granted a patent on it by U.S. Patent and Trademark Office in 2014. The lawsuit wants the company to stop all iPhone sales until it installs safety-oriented software on all devices — new and old — via an update.  (Read More…)

By on January 11, 2017

SYNC 3 AppLink now automatically discovers smartphone apps including Spotify, Pandora, Stitcher, and displays their unique graphics and branding, Image: Ford

Ford, Mazda, Toyota, Subaru, PSA (Peugeot, etc.), and Suzuki are now part of an automotive alliance concerning your dashboard. The SmartDeviceLink Consortium, as they’re styling it, is apparently all about muscling around Google and Apple’s forays into the automobile, and is based on Ford’s existing “AppLink” software project, which has been around for several years.

I’ve written about smart dashboards before for TTAC. Particularly, in 2013 after Apple’s original announcement, I was amazed automakers were willing to cede so much control over the precious dashboard real estate. I later noted people are likely to be more loyal to their phones than cars and to make buying decisions around what cars support their phones “properly,” especially because Apple and Google fundamentally know a lot more about you and can do a much better job of knowing what you want to listen to and where you want to go.

But what exactly is the SmartDeviceLink Consortium all about? You might think it sounds like it’s a rejection of your smartphone driving the screen in your car, as with Android Auto and Apple CarPlay. Curious as to what was really going on, I then dug into the giant pile of software and specifications they’ve posted on Github. What’s really going on here isn’t as much in opposition to what Google and Apple are up to as it’s an attempt to standardize it and refactor it.

(Read More…)

By on October 28, 2016

google prototype-early

Every now and then, a critical mass of clever, ambitious folks excited about a particularly good idea coalesces, often in a particular geographic region, and humanity gets lucky. The American colonies in the late 18th century and Detroit in the early 20th century are historical examples. Silicon Valley, starting in the 1980s, is probably our best contemporary example.

In recent years, those modern titans of technology have turned their futurist eyes towards personal transportation. Whether explicitly or in sotto voce tones, they’ve indicated that the traditional auto industry personified as “Detroit” was a dinosaur about to go extinct. Not knowing the auto industry metaphor of becoming an obsolete buggy whip manufacturer, the tech industry saw Detroit’s future as “making handsets” — i.e. low tech assemblers.

Tesla was going to show us the new electron driven future, Google was going to make cars that drove themselves, and the Apple of the tech world’s eye was going to do nothing less than completely reinvent the automobile, just as it had done with music players and telephones. The push towards self-driving, autonomous cars and trucks was only going to accelerate the ascendancy of Silicon Valley as the new Motor City.

Just because you’re good at one thing, however, doesn’t mean you’re good at another. (Read More…)

By on October 17, 2016

iCar Matt Posky TTAC

After numerous rumored postponements to the vehicle’s intended release, repeated strategy disagreements, large-scale layoffs, and the loss of key team members assigned to the self-driving vehicle project, it appears that Apple is scrapping the idea of building a car entirely.

According to Bloomberg, hundreds of members of Apple’s Project Titan have been laid off, reassigned to other projects, or have outright quit over the last few months. As a result, the initiative has been embarrassingly “refocused” once again.  (Read More…)

By on September 21, 2016

McLaren Apple

British supercar maker and racecar developer McLaren Technology Group has refuted a report claiming it is talks with tech giant Apple ahead of a possible takeover.

A McLaren spokesperson has told Street Insider that the earlier report, published in the Financial Times, is incorrect. (Read More…)

By on September 15, 2016

Porsche Automoji Sticker Pack App

We all use our phones, and we all receive errant, unwanted eggplant emojis.

It’s time to fight back against this petrolless future with this Porsche-themed iMessage sticker pack for iOS 10 users.

(Read More…)

By on September 12, 2016

hello_missing_apple_car

Apple’s self-driving car project seems to have reached the point in a TV show where new actors take on old roles and the script flies out the window.

According to the New York Times, the tech giant’s Project Titan has been hit with a slew of layoffs, leaving several areas of the project boarded up and in the dark.

Is the shadowy Apple car, once the dream of nerds everywhere, powering down? (Read More…)

By on August 12, 2016

SEAT DriveApp

Apple loves it when people buy its toys, but doesn’t appreciate it when other companies try to muscle into its technology playpen.

Whether the tech giant likes it or not, the Volkswagen-owned Seat brand just became the first automaker to design and market an app that is compatible with Apple CarPlay. (Read More…)

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