Apple Wants All the Screens In Your Car

apple wants all the screens in your car

If you’re like the vast majority of Americans, you have a smartphone in your pocket. And while the original purpose of these mobile devices was ostensibly for talking to other people, the truth is most of us use them for anything but talking to people.

Including interfacing with the system of modern cars. Android and Apple have been refining the abilities of Android Auto and CarPlay, respectively, for the last few years. Now, Cupertino wants to take that relationship further – a lot further.

In fact, it may be further than carmakers are willing to go. According to descriptions of the upcoming iOS 16 operating system previewed yesterday at Apple’s Worldwide Developer’s Conference, the specter of CarPlay may soon stretch well beyond the simple delivery of music and maps. If plans go ahead as described, it may be possible for Apple to infuse itself into every nook of a car’s display – infotainment, maps, even gauges.

Permit us a moment to acknowledge that the world’s car builders spend untold gazillions of dollars designing gauge clusters, infusing them with their own brand of style and function. Hundreds of hours are spent poring over details like character spacing and fonts. Do you really think any of them are eager to provide Apple the opportunity to replace all their hard work (and brand DNA) with Cupertino’s Day-Glo images and user experience? Not likely. Yet, at the keynote, the presenter said “Automakers around the world are excited to bring this new vision of car play to their customers.” Yeah, ok.

Perhaps someone should have asked them first. Journalists at The Verge certainly did, reaching out to a dozen car companies for their take on Apple’s grand new idea. Some responded with a variant on the “yeah, mmm-hmm” theme, with most simply spouting the notion they can’t comment on future product plans. While the talking head on the Apple stage didn’t verbally mention any specific car brands, the above slide was briefly tossed up on the screen before being whisked away.

What do you think? Well, actually, what do most of you think? We say that because we know wide swaths of the B&B still daily cars which barely have a functioning analog radio (and we love ya for it). As for the rest of you, riddle us this: would you let Apple – the company which once blamed us all for holding our phones wrong – take over your speedometer?

[Images: screenshots, Apple WWDC]

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  • Funky D Funky D on Jun 09, 2022

    I would welcome the chance to have a customizable instrument display in my next car, and by customizable I mean the ability to display any piece of data I want from the ECM and other systems in the place I want it. That being said, I am not sure Apple-izing everything is such a hot idea. Currently, the newest car I own is a 2012 that doesn't have built-in CarPlay, but has most of the functionality it provides. My other 2 rides have a CarPlay head unit which is about 80~85% of my desired level of tech. A heads-up display would probably cover the remainder. I certainly don't need or want an outgoing data stream tattling on me constantly.

  • TheEndlessEnigma TheEndlessEnigma on Jun 09, 2022

    Seeing how reliable my company supplied iphone isn't...yeah...now take that kind of reliability and integrate that into my car? Nope.

  • Rich Benkwitt I’ll take that red and white 2 door and I guess the 4 banger so I can have the manual tranny just like my 1969 Bronco. I have my Wildtrak on order now waiting impatiently!
  • Theflyersfan I was living in one part of the world when China and Russia were completing their 21st century scramble of Africa. They were pumping billions into the economies of these countries building new dams, bridges, skyscrapers, freeways/toll roads, utilities, power plants, you know - projects that would benefit the average resident of said location. All they wanted in exchange were the mineral, mining, fishing, timber, etc., rights of said location. And they got them. So during that era when they were looking at global expansion, we were fighting unwinnable wars and our "leaders" on the left were yelling at the "leaders" on the right and vice versa, and what happens when all you do is stare and focus on one thing like DC is known to do? The world moves on around you. And that's what happened here.We had the same opportunity to build Africa up and to make the same deals as other countries, but our "nation building" tends to take place via the conversion from something solid and standing to something in pieces and in rubble. So it looks like we'll continue to have to deal with hostile nations holding our feet into the fire and working through their many geopolitical issues just so we can continue to get cheap electronics and necessary materials in our manufacturing just because we decided around 40+ years ago to ship it all overseas because we wanted to save 50 cents on a pack of socks and the CEOs needed their next quarterly statement to look even better to the shareholders so they could increase their pay and bonuses, consequences be damned.
  • DweezilSFV I didn't think GM could make a worse looking truck than their full-sizers.Success.
  • DweezilSFV GM. Still trying to make OnStar happen.And still the answer to a question no one ever asked.
  • Corey Lewis Look, here's the voice warning record player!http://japanesenostalgiccar.com/wordpress/wp-content/uploads/2009/05/datsun_810_maxima_voice_box.jpg
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