There Are No Self-Driving Cars and the Rumored Apple Car Won't Change That

Chris Teague
by Chris Teague

Yet another company has learned the pitfalls of trying to implement full-self driving technology, but this time it’s not an automaker. According to a new report from Automotive News, the long-rumored Apple car appears to have been pushed back to around 2026 because the desired functionality can’t be achieved with today’s technologies. 


Apple hasn’t officially set a launch date for the car, so a “delay” is likely not the best term here. The company is one of the tightest-lipped organizations on earth, so it’s unlikely we’ll get any official statements before the official statement. Initial rumors pointed to a car without a steering wheel that offered full-time self-driving capability, but Apple execs are now pursuing a simpler design. Now, the company plans to build a car with a steering wheel that offers autonomous driving on highways. So, Super Cruise or BlueCruise without a Cadillac or Ford badge. 


Auto News points out that Apple’s plans include letting the driver do other things, such as watching a TV show, while on the highway. The car would alert the driver with plenty of time to react to changing roads and traffic conditions. 


If you’re wondering why an electronics company would wade knee-deep into one of the most competitive automotive climates in history, look no further than your iPhone. Apple wants to sell you apps and get your eyeballs on more content, and there’s no better time than when you’re stuck in your self-driving car with nothing else to do. That said, an EV costing tens of thousands of dollars brings a whole different set of expectations than a $1,000 iPhone, so there’s potential for error here. 

[Image: max.ku via Shutterstock]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Doc423 Doc423 on Dec 08, 2022

    Sorry guys, just not an Apple fan....phones, lap or desktops.

  • Cha65689852 Cha65689852 on Dec 09, 2022

    To drive a car, you need human intelligence, not artificial intelligence.


    Unfortunately, these days even human brains are turning into mush thanks to addiction to smartphones and social media.


  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
  • ChristianWimmer Best-looking current BMW in my opinion.
  • Analoggrotto Looks like a cheap Hyundai.
  • Honda1 It really does not matter. The way bidenomics is going nobody will be able to afford shyt.
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