There Are No Self-Driving Cars and the Rumored Apple Car Won't Change That

Chris Teague
by Chris Teague

Yet another company has learned the pitfalls of trying to implement full-self driving technology, but this time it’s not an automaker. According to a new report from Automotive News, the long-rumored Apple car appears to have been pushed back to around 2026 because the desired functionality can’t be achieved with today’s technologies. 

Apple hasn’t officially set a launch date for the car, so a “delay” is likely not the best term here. The company is one of the tightest-lipped organizations on earth, so it’s unlikely we’ll get any official statements before the official statement. Initial rumors pointed to a car without a steering wheel that offered full-time self-driving capability, but Apple execs are now pursuing a simpler design. Now, the company plans to build a car with a steering wheel that offers autonomous driving on highways. So, Super Cruise or BlueCruise without a Cadillac or Ford badge. 

Auto News points out that Apple’s plans include letting the driver do other things, such as watching a TV show, while on the highway. The car would alert the driver with plenty of time to react to changing roads and traffic conditions. 

If you’re wondering why an electronics company would wade knee-deep into one of the most competitive automotive climates in history, look no further than your iPhone. Apple wants to sell you apps and get your eyeballs on more content, and there’s no better time than when you’re stuck in your self-driving car with nothing else to do. That said, an EV costing tens of thousands of dollars brings a whole different set of expectations than a $1,000 iPhone, so there’s potential for error here. 

[Image: max.ku via Shutterstock]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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2 of 18 comments
  • Doc423 Doc423 on Dec 08, 2022

    Sorry guys, just not an Apple fan....phones, lap or desktops.

  • Cha65689852 Cha65689852 on Dec 09, 2022

    To drive a car, you need human intelligence, not artificial intelligence.

    Unfortunately, these days even human brains are turning into mush thanks to addiction to smartphones and social media.

  • Ted Lulis Head gaskets and Toyota putting my kids through college👍️
  • Leonard Ostrander Plants don't unionize. People do, and yes, of course the workers should organize.
  • Jalop1991 Here's something EVangelists don't want to talk about, and why range is important: battery warranties, by industry standard, specify that nothing's wrong with the battery, and they won't replace it, as long as it is able to carry 70% or more of its specified capacity.So you need a lot of day 1 capacity so that down the road, when you're at 70% capacity with a "fully functioning, no problem" car, you're not stuck in used Nissan Leaf territory."Nothing to see here, move along."There's also the question of whether any factory battery warranty survives past the original new car owner. So it's prudent of any second owner to ask that question specifically, and absent any direct written warranty, assume that the second and subsequent owners own any battery problems that may arise.And given that the batteries are a HUGE expense, much more so than an ICE, such exposure is equally huge."Nothing to see here, move along."
  • Roger hopkins The car is in Poland??? It does look good tho...
  • Kwik_Shift_Pro4X The push for EV's is part of the increase in our premiums. Any damage near the battery pack and the car is a total loss.