#UnitedAutoWorkers

Though United States Senator Bob Corker of Tennessee claimed Volkswagen would announce an expansion of the plant in his native Chattanooga — slated to build a midsize SUV based on the CrossBlue Concept from this year’s Detroit Auto Show — if the workers rejected the United Auto Workers in last month’s attempt to organise the plant, the German automaker has remained silent as of this weekend.

Former Chattanooga, Tenn. mayor and current United States Senator Bob Corker urged the National Labor Relations Board not to silence him or fellow lawmakers opposed to unionization as the NLRB considers an appeal by the United Auto Workers over the results of the three-day election recently held at Volkswagen’s plant in Chattanooga.

Five workers at Volkswagen’s Chattanooga, Tenn. plant have filed a petition with the National Labor Relations Board against the United Auto Workers’ challenge to invalidate the outcome from this month’s three-day election, which saw the union fail to win the right to represent the plant’s workers in a close fight.

With declining membership and fees paired with a defeat in a close election recently held at Volkswagen’s plant in Chattanooga, Tenn., the Detroit Three fear the United Auto Workers not only have no future, but their replacement would bring back the days of turmoil settled over a decade before.

While the United Auto Workers take their battle to bring their brand of organization to Volkswagen’s plant in Chattanooga, Tenn. before the National Labor Relations Board, VW’s labor leaders are regrouping in their fight to establish a works council in the U.S. plant.

We talk a lot about brands here at TTAC. For example, Porsche comes in for a bit of criticism for moving away from their image as a maker of purist sports cars. We’ve discussed how brands can be burnished and also be diminished. Do today’s Cadillacs live up to “the standard of the world” and is the Lincoln Motor Company a dead brand walking? Back when GM was busy melting down financially and the future of brands like Pontiac were uncertain, I even checked with a businessman who specialized in bringing back old brands, to see how he would go about reviving GM’s distressed brands. Even a badly damaged brand can be revived. Which brings me to today’s topic, is the UAW’s brand damaged and if so, how can it be fixed?

The United Auto Workers union has filed an appeal this day with the National Labor Relations Board over the results of the three-day organization election at Volkwagen AG’s Chattanooga, Tenn. plant held last week, citing outside intimidation from anti-union groups and individuals.

Days after the United Auto Workers found themselves outside the gate at the Volkswagen plant in Chatanooga, Tenn., South Carolina governor Nikki Haley and Republican lobbyist Grover Norquist have vowed to do all they can to ensure that the Southeastern United States will never see unionization in the region’s auto industry and beyond.

Following the 712 – 629 decision against representation by the United Auto Workers at the Volkswagen plant in Chattanooga, Tenn., the union may be forced to throw in the towel on foreign-owned auto factories as the automaker’s works council vow to press forward with plans to establish their brand of representation in the plant.

The historic vote scheduled to take place at Volkswagen’s Chattanooga assembly plant. 1,570 workers will vote on whether to be represented by the United Auto Workers so that a German-style Works Council can be formed.

Following the same road map that led to the ongoing organization efforts at Volkswagen’s plant in Chattanooga, Tenn., the United Auto Workers have allied with German union IG Metall and Daimler’s works council on their march toward Mercedes-Benz’s MBUSI plant in Vance, Ala.

Should the United Auto Workers win the upcoming election to represent workers at Volkswagen’s Chatanooga, Tenn. plant, the automaker may find itself shunned by state lawmakers as far as further subsidies are concerned.

Reuters is reporting that in an interview with the German Handelsblatt newspaper, United Auto Workers president Bob King said that a majority of workers at Volkswagen’s assembly plant in Chattanooga,Tennessee have signed cards supporting the UAW in the creation of a German-style works council at the factory. “Yes, we have a majority,” UAW President Bob King said.

The UAW is stepping up their organization efforts at Nissan’s Canton, Mississippi plant by taking their campaign to…Geneva?