Pricing for the all-new 2022 Tucson SUV was announced by Hyundai Motor America today, with 15 variations available to suit a wide range of needs and budgets. Starting at $24,950 MSRP for a base SE model with a 2.5-liter 4-cylinder, 8-speed automatic transmission, and front-wheel drive, the range tops out at $37,350 for a Limited HEV, which is a 1.6-liter turbocharged 4-cylinder hybrid with a 6-speed automatic transmission and HTRAC all-wheel drive.
On Monday, Hyundai revealed the 2022 Hyundai Tucson that’s coming to the North American market. While the model technically made its debut back in September, we were forced to settle for the Euro-spec version. However, differences between the two are scant, with the U.S. reveal offering supplemental information and more detailed photography from the manufacturer.
The design is easy on the eyes and adheres to Hyundai’s current trend of providing interesting styling that knows exactly when to stop. The brand has miraculously failed to design a hideous automobile of late, despite constantly delivering vehicles with unique exteriors. Hyundai calls this one “Parametric Dynamics” because of the way the contrasting shapes and patterns play off each other to deliver something semi-traditional. While that sounds like marketing garbage, you can actually see this phenomenon in action in profile shots where intentionally angular budges play off each other to give a rounded appearance. It’s a highly non-traditional way of giving the Tucson a traditional shape and works surprisingly well.
Car Twitter is a weird “place” (as much as an ephemeral part of social media can be a “place”). There are all kinds of arguments about all sorts of things on that part of the Twitterverse, including new and upcoming products, and the next Hyundai Tucson was as divisive as anything I’ve seen in recent weeks.
Some journalists loved it. Some hated it. Others were in between. And that’s just in reference to the exterior styling.
Love it, like it, hate it, or indifferent, you can’t deny that Hyundai took some chances.
Hyundai’s promised something radical in the C-segment crossover space, and the next-generation Tucson is it. A strong-selling bread-and butter model, Tucson will split into two come the 2022 model year, Hyundai claims, broadening the crossover’s market appeal.
The new generation will also bring unmistakable lighting to the table.
South Korea moved swiftly to counter a coronavirus outbreak back in February, soon becoming a best-case example for other countries to follow. While domestic auto production was mildly hampered by the outbreak, and further impacted by supply chain issues originating in hard-hit China, output has barely flagged.
In the case of one popular compact crossover, perhaps Hyundai should have turned off the taps for a bit.
You’re probably thinking two things right now. First, what’s up with suggesting an upcoming compact crossover will be anything approaching wild and crazy and, secondly, why no spy shot of a camo-clad Tucson?
Easy answers! We’re promised something nutso from Hyundai. This won’t just be a visually updated compact CUV, Sangyup Lee, veep of design at Hyundai, told Motor Authority back in April. No, no. “The whole world will freak out over (next-generation Tucson),” he said following the release of the 2020 Sonata, suggesting that the controversially radical Sonata might be the tame, demure one in the family.
Freak out. Hyundai Tucson. That’s some promise.
The answer to the second question is that the corporate mothership ain’t likely to spend dough on pics of a vehicle that, while covered in camo, isn’t likely to cause anyone to freak out. Not around here, at least.
This is certainly *not* the theoretical hot crossover we referred to in today’s QOTD. It’s not hot; rather, it’s merely ever so mildly warmer, in a sense, than a stock Tucson.
While Hyundai’s Tucson N Line is a vehicle currently targeted at European buyers, it’s possible the automaker could bring it to America in the near future, bolstering the fledgling N Line lineup (which currently consists of only the Elantra GT). The legitimately hotter N sub-brand also consists of a single vehicle: the revamped-for-2019 Veloster.
So, what does the Tucson N Line bring to the table?
In case you didn’t know it, Kia’s on a roll. Sales have more than doubled since 2009, propelling Kia from a Mazda-sized player in the American market to one that outsold established brands like Subaru, GMC, Chrysler and Volkswagen.
Kia’s transformation may seem like a night-and-day makeover, but closer inspection reveals that it’s really the result of consistent incremental improvements to its products, frequent designs and refreshes, and astute pricing.
You can think of the Sportage as the final piece of Kia’s evolving puzzle. Sales may be on a roll for the Korean automaker, but the Sportage has never sold in large numbers. It finished 14th in a segment of 17 models last year. (The Sportage beat the Volkswagen Tiguan, Mitsubishi Outlander, and Chevrolet Captiva Sport). It could be that the Kia Sorento did a better job of nipping at the heels of mid-trim Toyota RAV4 and Honda CR-V models. For 2017, Kia gives us a new Sportage targeted more at Mazda and Ford than Toyota.
Hyundai America chief Dave Zuchowski told Car and Driver that he expects the Santa Cruz Concept, seen here, to be given the go-ahead from Korean bosses this year.
That means the Subaru Brat-inspired pickup, based on the Hyundai Tucson, could go on sale sometime soon, for which you can pay actual money for a real one of these (maybe with a diesel!) compact pickups. However, the pickup’s viability hinges on a couple key points.
When you are one of the world’s largest automakers, deep in what is a healthy growth period in American automotive sales, and you can’t muster sales gains … well, it’s time to re-evaluate your strategy.
This is the situation in which Hyundai finds itself.
After entering the U.S. utility market in 2000 with the Santa Fe, the Korean automaker has never fully expanded a solid line of compelling crossovers and SUVs to tantalize buyers. Instead, Hyundai has focused on building their quasi-luxury Genesis sub-brand as they crank out compact car after subcompact car, and growing when non-utility volume was good. Now, not so much. Utilities are the present and future.
Hyundai’s lineup is getting better, mind you, but there are still gaps. Compounding Hyundai’s sales woes is its smallest offroader offering — the Tucson — wearing age in not-the-most flattering of ways.
A little late to the party, Hyundai is looking to right the ship with a new Tucson. While the third-generation model looks good on the outside, it must be more than a pretty face if it wants to take on the Japanese army of CR-RAVs and their ilk.
At Hyundai’s technical center near Ann Arbor last week, the company’s CEO John Krafcik told reporters that the Korean automaker will introduce new versions of its Sonata and Genesis sedans to the U.S. market in the first half of 2014. The company will also launch a hydrogen fuel cell powered version of its Tucson crossover, sold in Europe as the ix3d, and it is expected to be unveiled at the Los Angeles auto show this week. The 2015 Sonata will likely be introduced at the New York auto show next April.
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- SCE to AUX "...has arguably advantaged the Asian nation by subsidizing electric vehicles, it has attempted to prioritize more domestic manufacturing by pouring money atop the relevant industries via the so-called Bipartisan Infrastructure Law and Inflation Reduction Act"Seems like you're trying to diss the Biden Administration before crediting its protectionism in the IRA.Chinese-made EV batteries aren't part of the subsidy program, so subsidizing EVs hasn't advantaged China. But the general sourcing of Chinese-made components - whether in a subsidized car or not - does help China.This is a general problem in the US economy. Everybody wants to wave the flag, but nobody wants to be the high-cost supplier, and nobody wants to pay more.The same scenario played out 50 years ago, except the competitor was Japan. At the end of the day, protectionism didn't work, and consumers got what they wanted.