#Trucks

Today’s Rare Ride is one which defies most all expectations of vehicles in its class. It’s larger, more powerful, more exclusive, and more ridiculous than any of its contemporaries. Suitably, it has a raging bull emblem on its hood.

Presenting the Lamborghini LM002 from 1990.

A fledgling electric vehicle company with a sprawling former General Motors plant in its possession will reveal its first model in late June.

That’s according to Lordstown Motors CEO Steve Burns, who said the debut of the Endurance, originally slated for the Detroit auto show, will take place online instead. A full-size pickup that shuns internal combustion, the Endurance will face still competition from the Likes of Ford, Rivian, and GM in the emerging segment, though Lordstown doesn’t plan to stop there.

While General Motors earned the right to resume production in Mexico on Thursday, parts procurement in the gradually reopening North American economy remains a serious roadblock.

U.S. plants came online May 18th following two months of pandemic-prompted downtime. Of topmost importance to all members of the Detroit Three are their hot-selling pickup lines, though UAW- and state-approved health protocol calls for a slow ramp-up, with all plants operating on reduced shifts. Parts supply will dictate those ramp-ups; in GM’s case, boosted pickup production in the Midwest will have to wait.

This still-an-actual-midsizer from Nissan has been profiled more than once during the Ace of Base series, managing to pull off wins thanks to a fix-it-with-a-hammer powertrain and rock-bottom price tag.

Things are different for 2020. Despite wearing last year’s clothes (to be truthful, those clothes are over a decade old), the Frontier has a new power team under its hood. Accompanying this is, of course, a higher price tag. Can this combination of old school looks and new school guts still peg the Ace of Base meter?

Today’s letter is clearly “T” — as far as GMC’s concerned, anyway. With little else to show off during These Trying Times, General Motors’ truck division decided to remind the public that its plan to release a large electric pickup bearing the Hummer name hasn’t changed. Just the timing.

In said truck, which was bound for a May 20th debut before the coronavirus pandemic kiboshed those plans, gazing at the stars or taking shots at enemy aircraft in some sort of Mad Max-like post-apocalyptic scenario will be made all the more easier with removable roof panels.

Nissan isn’t ready to discuss the 2021 Frontier just yet, but the brand has set pricing for the 2020 version of its aging midsize pickup.

If you’re cool with two-wheel drive and a King Cab model, you can get in the door for $26,790.

The first sneak peak at Ford’s next-generation F-150 was expected to occur at the newly temperate Detroit auto show in June; alas, the coronavirus pandemic put the kibosh on those plans (for both Ford and the show’s organizers).

With the show scuttled and production idled for a period of two months — Detroit Three automakers resume limited production on Monday — rumors naturally arose of a product timeline thrown into disarray. This week brought unofficial word that production of the 14th-generation pickup has been pushed back for a second time. Reacting quickly, Ford insists we’ll see new F-150s rolling into dealers before the end of the year.

You read earlier this week how midsize pickups, despite adding the Ford Ranger and Jeep Gladiator to their ranks, suffered in terms of market share this year. It’s been a wild ride, these past few months, but the biggest strike against the purchase of a midsize truck remains the same as before: the existence of full-size trucks — which automakers seem far more likely to discount, boosting their vehicle-per-dollar proposition.

Especially in these pandemic times.

Detroit moved an unexpectedly large number of half-tons over the past two months, greasing the wheels via a sudden love affair with zero-interest, 84-month financing. Full-size trucks dipped instead of dived, but midsizers have now picked themselves up and dusted themselves off.

Production at General Motors’ Mexican assembly plants could start up next week, following a go-ahead from the country’s leadership to resume factory activity. The faster GM’s able to come back online south of the Rio Grande, the better.

In an earnings briefing last week, GM, like its rival Fiat Chrysler, pointed to a declining inventory of lucrative pickups — a segment that proved extremely resilient over the past two months, even during the depths of the coronavirus lockdown. With U.S. plants resuming work on Monday, a concurrent Mexican restart is what the company needs.

While Ford plans to start limited production at its North American assembly plants on May 18th, returning workers won’t see a next-generation F-150 slide pass their stations for a number of months.

The redesigned full-sizer was to be one of the Blue Oval’s big 2020 reveals, joining the still-unseen Bronco in the spotlight, but the coronavirus pandemic made short work of product timelines. Already delayed once, the 2021 F-150 has reportedly moved further into the future.

The arrival of a reincarnated Ford Ranger in 2019, along with the debut of the Jeep Gladiator, caused midsize truck market share to climb to a 13-year high in America’s pickup category. In fact, over the span of six years, midsize trucks nearly doubled their share of America’s truck market.

The primary cause of those market share gains, the new Ranger, ended its abbreviated first sales year on the midsize podium roughly 33,000 sales back of the Chevrolet Colorado.

In the early days of 2020, however, the Ford Ranger is running nearly dead even with the Colorado. But no longer is the Ranger driving the midsize pickup truck market forward. The segment’s share of the truck market is backsliding.

The Detroit Three has something of a problem. Sales of their cash-cow, bread-and-butter full-size pickups hardly waned during the extended pandemic lockdown, and are, as of a week ago, selling just as they had before anyone heard of the coronavirus. And yet the plants tasked with building them still aren’t online.

Automakers that just months ago were concerned with higher-than-average inventory levels now have the opposite problem.

If full-size pickups were a human infected with coronavirus, friends and family would characterize it as a “fighter” in media interviews. It’s tough, they’d say ⁠— it’ll get through this alright.

And so it did, shaking off the pandemic-borne sales slump afflicting the U.S. auto industry and returning to almost normal, pre-virus levels last week. Compared to other segments, the pickup’s illness was a far milder case. Which isn’t to say other segments aren’t recovering. They are, just not as quickly as those much-loved trucks. And you have to wonder if certain segments will ever be the same again.

Interesting, segment-shunning product isn’t as commonplace as it once was, but some automakers are still willing to think outside the box. The two-box shape, that is. Hyundai’s one of them, as the automaker’s long-awaited Santa Cruz pickup is now greenlit and headed for production in Alabama in 2021.

More consumer-friendly than the concept vehicle released in 2015, the production Santa Cruz has already been spied undergoing testing while wearing frumpy camouflage. Now, it’s been seen in the buff.

It was one of the more interesting debuts of this year’s pandemic-constrained spring auto show season: The 2020 Nissan Frontier, which heralds the fully revamped 2021 Frontier by donning that yet unseen midsize pickup’s new powertrain. Old truck, new engine and transmission.

Details of the first all-new Frontier in the better part of two decades remain scarce, but a report out Thursday suggests a big price increase is in the works.