#ToyotaYaris

Toyota has been the brand par excellence in terms of quality and reliability for as far back as many of us can remember. But, as value became its hallmark, someone decided to turn the excitement volume down to a faint whisper — breaking the knob off entirely in the mid-2000s, when the MR-2 and Celica were discontinued. Even with the company’s introduction of the 86 in 2013, its mainstream designs were about as safe a play as one could make.

If you haven’t noticed (let’s face it, you have) Toyota’s styling has changed immensely of late. The automaker has a new attitude and affixed angry gaping maws onto the core brand and added folds to the bodywork we never would have anticipated.

This wasn’t an accident. Toyota is intentionally trying to push the envelope in terms of design and rattle a few cages along the way. Akio Toyoda, president of Toyota Motor Co., decreed that boring cars would be a thing of past and has given designers the means in which to accomplish that goal.

Last week, my Ace of Base selection was met with loud derision from certain corners of the web. My intent was to prove how it’s possible for one to get into a comfortable, well-equipped, diesel-powered Canyon pickup without springing for an SLT or Denali trim. Nevertheless, my efforts were met with a chorus of WHY DON’T YOU JUST DO AN ACE OF BASE ON A ROLLS-ROYCE RABBLE RABBLE RABBLE.

Well then, without further delay…

If you didn’t stay up to the wee hours last night excitedly singing the Toyota Yaris’ praises in an internet chat group, you’re forgiven. Demand for the subcompact hatch has fallen to remarkably low levels compared to years past, as newer, more dynamic hatches increasingly hijack buyers’ attention.

Still, the subcompact segment isn’t one Toyota wants to yield to its rivals. As such, the little Yaris (not to be confused with the Mazda 2-based Yaris iA) is due for a makeover. While the refreshed 2018 Yaris hasn’t been to the gym, it does look like it stared in the window and took notes.

Toyota promised the world a Yaris hatchback that would valiantly rise above the role of a plain-Jane commuter car, and here it is.

Expected to premiere at the Geneva Motor Show this March, the high performance three-door subcompact borrows inspiration, parts, and probably a name from Toyota’s Gazoo racing division.

Hot on the heels of yesterday’s unveiling of the Toyota Gazoo Racing-crafted Yaris Gazoo WRC rally car, Toyota has said a road-going hot hatch for the common man is on the way.

The automaker’s European division let the news slip in Helsinki yesterday, confirming rumors swirling around a possible hot hatch variant of the brand’s staid subcompact.

Still, Toyota left many questions unanswered.

As it prepares to return to the World Rally Championship after a 17-year absence, Toyota and its Gazoo racing division just revealed a piece of brain candy for hot hatch lovers.

Making sky-high horsepower from its diminutive four-cylinder, the Toyota Yaris WRC hits the pavement — and dirt and snow — in Monte Carlo next month, but the vehicle itself could spell a less buttoned-down future for the brand.

Toyota is pondering using its Gazoo Racing unit as a performance brand for future road cars, not unlike BMW’s M Division and Mercedes-AMG.

The timing couldn’t be better, as it was really starting to seem like Toyota was intentionally trying to make itself the least-exciting brand in the world. The Supra vanished in North America by 1998, the MR2 followed suit after 2005, the underwhelming seventh generation Celica came and went with no replacement, and Toyota Racing Development seemed unhealthily fixated on the off-roading capabilities of the Tacoma.

Thankfully, it looks like the company is finally coming to its senses.

Toyota doesn’t immediately spring to mind when a buyer thinks of driving excitement. Far from it, in fact.

While the brand carries an enviable reputation of reliability, strong resale value and general popularity, it suffers in the performance and youthful appeal department. That could change, with Auto Express reporting that Toyota could build on its return to the World Rally Championship with a production hot hatch.

Volkswagen Golf R, Honda Civic Type R, Ford Focus RS…Toyota Yaris?

The Canadian new vehicle market is not merely a mini-representation of the U.S. auto industry. Full-size pickup trucks own a significantly larger percentage of the Canadian market, for example, and Canadians are nearly three times more likely to buy a Toyota Corolla than a Toyota Camry.

The Canadian market can, however, be a useful test bed.

Some new vehicle pass the test, such as the BMW X1 which enjoyed 16 fruitful months in Canada before grabbing a slice of the American pie. Others, such as the Chevrolet Orlando, wilt under the pressure of the Ontario-built Dodge Grand Caravan, endure a brief four-year run, and never even get a chance to make it in America.

Other cars aren’t prone on a test bed, they’re simply the response of different automakers to different markets. We already looked at seven U.S.-market vehicles which don’t make their way through the Detroit Windsor Tunnel. These are the eight current vehicles which are marketed in Canada, not the United States. ( We’ve already examined the seven cars Americans can buy that Canadians can’t.)

Let’s face it: the automotive enthusiast universe wasn’t clamouring for a sub-subcompact, three-cylinder Mitsubishi hatchback. Not surprisingly, the Mitsubishi Mirage ended up on TTAC’s list of 2016’s Ten Worst Automobiles Today.

But after TTAC named 2016’s best and worst vehicles earlier this week, we wondered whether the market agrees with the choices made by TTAC and The Best & Brightest. We know there are stark differences between the number of votes cast for vehicles such as the Mazda6 and the number of consumers who signed on the dotted line to buy a Mazda6. Will such stark differences appear when we look into the amount of support the American car-buying populace has for the very vehicles TTAC’s contributors and B&B despises?

It’s a Dodge Caliber festooned with a seven slot grille and boxy proportions. It exists for no other reason than to leverage the brand equity built up by decades of Jeep heritage. The Patriot*, according to your nominations, our writers, and your votes is — by far — TTAC’s 2016 Worst Automobile Today.

After all the votes were cast, a staggering 66.1 percent of you believed the Jeep Patriot to be the worst new vehicle money could buy. And, as many of you guessed, it’s not the only Fiat Chrysler Automobiles product in the Top 10.

The best-selling Toyota subcompact in America is a Mexican-built Mazda that’s sold as a Scion and will soon be sold as a Toyota. It’s a car that’s already called the Yaris R in Mexico and the Yaris Sedan in Canada.

Meanwhile, Toyota’s once hot-selling subcompact, the Toyota-branded Yaris, is a hatchback imported from France that scarcely attracts any attention at all.

In between, Toyota’s actual Japanese-built Prius C is increasingly unpopular.

2015 promises to be a big year for Toyota. The US market is increasingly important for Japan, Inc., and that market is growing. 16.4 million new light-vehicles are expected to be sold in the US in 2014, and 2015 estimates are as high as 17 million. The updated Camry will help capture a large slice of that growth, but you need competent product across the board when every basis point counts.

Yaris sales have never led the subcompact segment, but they’ve become particularly soft lately with over 50% going to fleet buyers. The new “ European flavor” of the refreshed 2015 Yaris is arriving without a moment to spare then.

Will the refresh be enough to return the Yaris to relevance, or can we still only say that “ it’s a car”?

Toyota is touting a new “European flavor” for the 2015 Yaris. I’m not sure what that means, but it does evoke bad memories of the chevre I left in my suitcase after coming home from the Paris Auto Show.

Yaris: It’s A Car! If you go to the Toyota website to learn about the logical successor to the original, and fabulous, Corolla Tercel, that is the slogan with which you’ll be confronted.

Yaris: It’s A Car!

What you won’t find is any mention of how much power the Yaris makes (106 horsepower) or the specific type of transmission fitted to the vehicle (the venerable Toyota transverse four-speed automatic). Nor will you be tremendously impressed by the listed EPA mileage (37mpg highway). This isn’t an oversight on the part of the Toyota hivemind. It’s a way of qualifying customers. If your expectations for the Yaris are that it will, in fact, be a car, and that it will get about 37 miles per gallon on the highway, then strap yourself down, my friend, because your expectations are about to be met!