Chart Of The Day: America's Top Rental Cars

Derek Kreindler
by Derek Kreindler

Courtesy of the New York Times and Polk, a chart showing the top rental cars in 2013, as a percentage of overall sales.

A big question mark overall is “what percentage of Impala sales (not just to fleets) are of the W-Body, fleet only, ‘Impala Limited'”? GM won’t break out their numbers from the Epsilon II-based model that replaced it, but either way, at least half of the Impala’s volume (roughly 156,000 units were sold in 2013) went to rental fleets. The Impala and the Dodge Charger, two heavy hitters in the ever-shrinking full-size car segment, are well represented, along with the Chrysler minivans, the now defunct Dodge Avenger and GM’s full-size SUVs. Mazda also appears to be dumping volume into daily rental, with the Mazda2 and Mazda5 making an appearance.

Ranking ahead of the Impala was the Toyota Yaris. Even though nearly 60 percent of Yarisis (Yari?) go to rental fleets, Toyota just spent what must have been a huge sum of money flying journalists and their guest of choice to a week-long drive event in Hawaii to preview the new Yaris, as well as the Sienna and refreshed 2015 Camry. TTAC was not invited, but perhaps we can do two rental reviews, for less than the cost of one night’s stay on the Big Island.

Derek Kreindler
Derek Kreindler

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  • Bill Bill on Oct 14, 2014

    This is purely an anecdotal observation on my part but I have been seeing a lot of Suburbans and Yukons around here with black paint, tinted windows, and livery plates. It seems they are the choice in the chauffer business to replace the old Panther platform Town Cars, at least in Denver anyways.

  • Theswedishtiger Theswedishtiger on Oct 14, 2014

    Amazing to see that if you want the hot 'in demand' CUV category you end up with a Captiva foisted on your unhappy soul. Essentially a 2008 Saturn Vue, which was not half bad in its day, this is now an underpowered dinosaur. You would think that with these kind of numbers GM has paid for all the $ they invested in this turd.

  • Power6 Power6 on Oct 14, 2014

    Nice to see some data since according to the loudest TTAC commentariat the Toyota Camry and Honda Accord are the most common rental cars. Usually this is mixed in with great nuggets of wisdom like "AWD doesn't help in snow" Wonder if they even had Honda numbers since they do no "official" fleet sales maybe it is the biggest fleet seller.

    • Bball40dtw Bball40dtw on Oct 15, 2014

      Remember that this data shows the percentage of a model's sales that ended up in rental fleets. The Altima or Camry probably have much higher raw numbers going to fleet, but not a percentage of overall sales. Many of these cars, like the 2013 Avenger/200, Yaris, Mazda2, are cars people don't want. Many others are vehicles, like the Econoline, Suburban, Yukon, Savanna, are much too large for the average consumer. According to the linked article, the most common rental car for the last two years is the Chevrolet Impala.

  • Zamoti Zamoti on Oct 15, 2014

    This could be, quite possibly, the most boring article on this site to date. Is there REALLY that little going on to the point where this is necessary? I'm shocked that there were any comments on this; I guess we're all getting accustomed to the latest crop of boring posts. Maybe Hooniverse has something good today...

    • Drzhivago138 Drzhivago138 on Oct 15, 2014

      And yet, you felt compelled to come here and comment about it...