And in other news, the sky is blue and water is wet. America is a vast landscape, after all. Eggheads at the professional firm Deloitte have released their 2022 Global Automotive Consumer Study, one which polls respondents from countries around the globe about forward-looking topics in automotive.
One key takeaway? It seems Americans want more EV range than anyone else in the world. A lot more.
Mitsubishi Motors’ third-place ranking in the latest J.D. Power Customer Service Index (CSI) indicates the brand is trying harder to improve the experience for service done under warranty and or customer pay. Up one spot from 2020 among non-premium, mass-market nameplates, Mini ranked the highest with a score of 864, Buick ranked second at 859, followed by Mitsubishi at 857, GMC at 856, and Kia in fifth at 855.
Don’t you love it when an automaker comes out with a survey? Served up with a huge grain of salt, such surveys are only published when they reinforce a conclusion the OEM already wishes to make, and always in the service of marketing.
There’s a Ford F-150 coming on June 25th, and it seems the Blue Oval now wants to talk to you about sex and booze.
With governments strongly encouraging the growth of electric vehicles and automakers repositioning various brands to align with that goal, it’s worth a manufacturer’s time to examine the market. Mini, which BMW Group intends to evolve into an EV-focused nameplate, plans to release its first battery powered vehicle in 2020. However, before that occurs, the brand decided to commission Engine International for a little market research.
The firm conducted a general population survey of 1,004 presumably average Americans — all above the age of 18 and split equally by gender. Unfortunately for BMW, the results were less than promising. Most people still don’t seem to have a handle on what EVs offer or how they function. However, that might not necessarily be because they are clueless morons. Apathy undoubtedly plays a role here, especially as EV ownership remains relatively rare.
A recent study has discovered most drivers prefer to see traditional automakers developing their autonomous cars, not ride-hailing companies like Uber or Lyft.
In Inrix’s Connected & Autonomous Vehicle Consumer Survey, 5,045 drivers from five countries weighed in on the subject. Roughly 30 percent of the pool indicated they “trusted” established automotive manufacturers to build their self-driving cars, with 20 percent feeling similarly about tech companies like Google’s Waymo. Only 4 percent said they had confidence in ride-hailing providers.
Some of that could be down to Uber’s lackluster performance. The company’s autonomous development efforts has seen it butting heads with regulators, annoying the entire city of Pittsburgh, and weathering high-profile traffic incidents.
Perhaps we’ve finally hit a point where the old ways actually are the best. Gizmo-centric problems seem more important than ever to J.D. Power and Associates in this year’s dependability ranking, which examined problems experienced over the last 12 months on three-year-old vehicles and highlighted electronic accessories as a major issue.
So, a car that has a rock-solid drivetrain still might not make the grade due to a wonky multimedia system. A good example of this was J.D. Power’s chosen pickup, the Ford F-150. While the Ford achieved top marks for the quality of its interior, exterior, and electrics, the Toyota Tundra possessed vastly superior powertrain reliability.
It’s a similar story with the minivan segment. While the Toyota Sienna was given the crown, the Chrysler Town & Country actually had fewer reported problems in every area except the powertrain — and even that was still rated above average. It makes you wonder how much of the long-term quality being tested here is influenced by J.D. Power’s initial quality categories, which it splits into separate mechanical and “design” groups.
Despite some disparaging typecasting to the contrary, Millennials do know how to drive and aren’t a population of unmitigated phone-addicted car haters.
People under forty even have purchasing preferences associated with automotive ownership. However, some stereotypes ring especially true when compared to their nearest generational counterpart: Generation X.
Even though they’ve been around since the late 1800s, 60 percent of Americans surveyed this year said that they were “unaware” of electric cars. While one is forced to wonder exactly how the question was worded, no possible answer inspires confidence in the public’s knowledge on the subject of EVs.
It would seem, at least in this instance, that modern-day America is largely unfamiliar with the electric car. There is also an underlying range anxiety afflicting prospective buyers. That doesn’t bode well for the rapid normalization that many automakers are anticipating in the years to come. However, there is a silver lining for an electric future.
Consumer Reports’ Annual Owner Satisfaction Survey was released today, showcasing exactly how owners feel about the vehicular choices they’ve made this year.
While numerous manufacturers managed to keep owners living in automotive tranquility, some lacked the required magic. There was even one automaker that had a nearly 50/50 split of producing customers that, if given the chance, would travel back in time to stop themselves from engaging in the single purchase that created the dystopian hell they unknowingly forced themselves into.
It was Fiat.
Of course it was, and this news won’t shattering anyone’s reality. The automaker has consistently found itself near the bottom of every list we’ve come across this year. The Italian automaker did manage to keep all of its models out of the steaming mound of cars people most regretted buying, however — it happened to be one of very few FCA divisions eligible to make that claim.
An annual survey of 4,300 new car owners revealed that overall satisfaction with new cars is at its lowest point since 2004. Most of that is due to repeated recalls, according to the American Consumer Satisfaction Index. Overall, consumer satisfaction dipped 3.7 percent, to 79 out of 100 points.
“While it is true that all cars are now much better than they were 10 to 20 years ago, it is alarming that so many of them have quality problems,” Claes Fornell, ACSI Chairman and founder, said in a statement. “The number of recalls is at an all-time high. This should not happen with modern manufacturing technology and has negative consequences for driver safety, costs and customer satisfaction.”
Optimism sure ain’t what it used to be. Introducing its latest survey of auto industry executives [ PDF], Booz & Co. proclaims that “optimism is skyrocketing,” and that “a new wave of optimism is overtaking the U.S. auto industry.” They’re not wrong, but for those used to the pre-bailout days of unabashed optimism dressed up as analysis, the “new optimism” is remarkably guarded. And it’s all relative to the pessimism that was beginning to set in when the industry began to realize that the “old optimism” was wildly at odds with the slow-motion market recovery.
So, just how optimistic is the “new optimism”? Which companies have the most reason for optimism? What do industry executives worry about most? When do they expect a Chinese invasion? The answers to these questions and more after the jump.
As a relatively pragmatic person who generally chooses the imperfect-yet-achievable path rather than agonizing over the perfect-but-unattainable goal, this chart [from a fascinating Boston Consulting report, in PDF here] frustrates me. I understand why Americans choose hybrid-electric cars as their most favored “green car” technology, but from their it gets fairly crazy. EVs are fantastic on paper, but in the real world they’re still far too expensive, their batteries degrade, they have limited range, oh and did I mention that they’re freaking expensive? Biofuels, America’s third-favorite “green” transportation technology can be fantastic in certain limited applications, but the ongoing ethanol boondoggle proves that it will never be a true “gasoline alternative.” Finally, at the bottom of the list, Americans grudgingly accept only relatively slight interest in the two most promising short-term technologies: diesel and CNG. Neither of these choices is radically more expensive than, say, a hybrid drivetrain and both are considerably less expensive and compromised than EVs at this point. So why are we so dismissive of them?
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- Wjtinfwb We had one of these LTD wagons in the daily rental fleet I worked while in College. It had been returned early from the lease customer and dumped into daily rental duty to milk a few more dollars out of it before it went to auction. As a lease/rental car, it's maintenance had been... eh, spotty at best. But one Friday night I needed a big car to take some friends down to the coast for dinner. The LTD was available so I grabbed the keys. Loaded with 3 couples and a cooler full of beer and wine, we set of on the 60 mile drive to the coast. The HOT light came on about halfway but there was no service station open on the drive down US 319. So we kept driving. Parked at the restaurant, food and many beers and wine ensued, we poured back into the LTD and headed back to campus. The HOT light popped on 20 miles in, so we kept driving. Dropped the wagon back at the rental lot, the V6 dieseling to a clanky end. Monday came, I figured the Ford was toast so avoided it but returned from lunch to find an associate had rented it again. Surprised it even started, I figured a rescue call was soon to be requested. Nothing. Two days later it was returned, the lady returning it said the HOT light came on, but she kept driving as everything seemed fine but she noticed a really bad smell. I drove it around back, popped the hood and started checking fluids; radiator, dry as a bone. crankcase, no oil on the dipstick. Even the transmission and power steering fluids were MIA. I filled the radiator with tap water, poured 3 quarts of 30 weight Quaker State in to the filler and slammed the hood. Eventually, the thermostat was replaced as the cause of the overheating but the LTD kept running until I got fired for wrecking a Fairmont. Tough car...
- Oberkanone Honda has made an effor. Carmakers Try to Cajole Consumers Into Caring About Air-Bag Recall - WSJAnd this was in 2017.
- Verbal Back in the 90's there was a bumper sticker that said, "Would you drive any better with that cell phone up your a$$?"
- FreedMike On the one hand, it doesn't look good. On the other hand, not releasing the car into the hands of the general public until the obvious bugs are worked out is a good idea for a brand new company. Time will tell.
- FreedMike I do take phone calls using Car Play if I'm not in traffic; it's a little bit of a distraction, but not much. I think it's certainly within an acceptable risk margin if you're not in heavy traffic. Back in the old days when I had a manual car and no Bluetooth, I never used the phone while driving at all.