Porsche (Go Figure) Ranked Most Appealing Brand in J.D. Power Study

Steph Willems
by Steph Willems
porsche go figure ranked most appealing brand in j d power study

This must be getting boring for the guys and gals in Stuttgart.

For the 12th year in a row, Porsche ranked first in J.D. Power’s new vehicle appeal study, but other automakers are closing in on its crown.

This year’s Automotive Performance, Execution and Layout (APEAL) study found that driver-assist safety features cause drivers to fall in love with their vehicles. They also bore friends and co-workers by talking about it all the time.

Across the industry, the overall APEAL score rose three points to 801. Vehicles with blind spot monitoring and collision avoidance technology scored higher than those without the technology. Safety features make people feel more comfortable behind the wheel, which is key to enjoying a vehicle.

The launch of several new vehicles for 2016 helped bump up the industry’s score, according to J.D. Power. That dumped a lot of feel-good technology into the marketplace for owners (and survey respondents) to enjoy. 22 out of 30 new or revamped vehicles scored higher than their segment average.

When vehicles scored above average (with no reported problems in the first three months), 90 percent of owners said they’d recommend the vehicle to a friend. Add one or more problem, and the advocacy rate dropped to 49 percent.

J.D. Power’s study considers 90 features in 10 categories: exterior, seats, interior, driving dynamics, storage and space, engine/transmission, fuel economy, visibility and safety, climate control, and infotainment/navigation. Porsche led the pack, but other premium brands are close behind. BMW, Jaguar and Mercedes-Benz were runners-up, and Land Rover, Lexus and Lincoln tied for fifth place.

With the ratings broken down into vehicle segments, General Motors leads in six. The Buick Cascada, Chevrolet Camaro, Chevrolet Colorado, Chevrolet Sonic, Chevrolet Tahoe, and GMC Sierra HD all saw awards.

Hyundai received five awards, for the Tucson, Optima, Sedona, Sorento and Soul. Volkswagen AG grabbed four, but not for the Volkswagen brand. The BMW 2 Series, X1, X6 and Mini Clubman ranked first in their segments. Nissan and Toyota each grabbed two awards.

Out of all automakers with more than one entry, Toyota, Mitsubishi and Volvo improved the most over last year’s scores.

Of the ten categories, fuel economy was the biggest winner with a 14-point gain. Media/infotainment and visibility/safety also made gains. The only loser? Transmissions — specifically, jerky trannies with eight or nine cogs.

[Image: Porsche Cars North America]

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  • Tbp0701 Tbp0701 on Jul 27, 2016

    I don't understand the continued appeal of J.D. Power studies and would like to see media outlets stop reporting them as much or at least more closely examine their methodology and compare them with similar studies' findings. At any rate, this one seems to be based on asking 15 year olds--or maybe people who act like 15 year olds on forums--what cars they think are cool. So in that light, yes, I suppose those ratings make sense. In my last job however, most of my colleagues were enthralled with Subarus, almost to the point of cult-like worship. More than that, they often went out and bought them. I'll venture that the parking garage I used now has even more Subarus than BMWs or Audis.

    • Thornmark Thornmark on Jul 28, 2016

      I consider the Power rankings to be advertising fonder and basically garbage. Power should disclose how their rankings align against the revenue they receive from their clients.

  • Don1967 Don1967 on Jul 28, 2016

    Such an inane survey, and yet... can't stop... studying... bar graph. Info-porn is a terrible addiction.

  • 28-Cars-Later "Honda and Acura haven’t yet released an EV in the United States"Ok..."The 2024 ZDX rides on GM’s Ultium Platform and will feature Google built-in services. "Waht?
  • Theflyersfan I was just at the Mazda dealer getting one of the free scheduled maintenances taken care of and saw a couple of these on the lot (inventory...I know!!! No Mazda3s or MX-5s, but had some CX-5s and CX-50s). They are even nicer in person - the paint especially stands out. Plus the terracotta interior treatment isn't something done by Honda, Toyota, or Nissan so you can get something different. The slight price hike is worth it and it's worth it just to have something that isn't white, black, or a million shades of gray. Or get the Soul Red. You can never go wrong with that color. I just with the terracotta interior was offered with that.
  • VoGhost This new SLX looks to be quite a trooper.
  • Wolfwagen I would rather have an annual inspection that may catch something early or at least the driver can be informed of an impending issue. Government vs private is another issue and unscrupulous mechanics is another.On a slightly different topic is the inspection of salvage or rebuilt cars. In NYS it is strictly to ensure that stolen parts were not used to rebuild the vehicle. I would rather see an inspection to ensure that the vehicle has been properly put back together.
  • PeterPuck For years, Ford has simply reworked existing designs originating from Europe and Japanese manufacturers, not being capable of designing a decent car in the USA.What’s the last clean sheet design from the USA? The 1986 Taurus?And they still can’t manage to get things right.why is this? Are they putting all of the competent engineers and designers on the F150? Is woke diversification affecting them, as some rumours suggest? Are they rewarding incompetence?