Survey Says: Americans Want Big Range From EVs

Matthew Guy
by Matthew Guy
survey says americans want big range from evs

And in other news, the sky is blue and water is wet. America is a vast landscape, after all. Eggheads at the professional firm Deloitte have released their 2022 Global Automotive Consumer Study, one which polls respondents from countries around the globe about forward-looking topics in automotive.

One key takeaway? It seems Americans want more EV range than anyone else in the world. A lot more.

Generally speaking, consumers in the States expect the driving range of a fully charged BEV to be north of 500 miles, while people in places like China and Japan are content with a range of half that amount. The quick-minded in our audience will point to the massive amount of land which comprises America, meaning our driving distances are often much longer on average than they are for folks living in countries on the Pacific Rim.

Specifically, the question – phrased as “How much driving range would a fully charged all-battery electric vehicle need to have in order for you to consider acquiring one? – revealed that respondents on this side of the pond want 518 miles of range. Koreans and Germans answered with an average of 397 and 383, respectively. India, Japan, and China replied with sums well south of even those numbers: 277, 260, and 258 miles.

Related to this finding, a full 20 percent of American respondents indicated driving range is their greatest concern regarding all battery-powered electric vehicles. Lack of charging infrastructure was the next biggest hurdle cited (14 percent), followed by price premium at 13 percent. The ability to charge up on the run was a big concern for all regions, with more than one-quarter of respondents in Asian countries naming that issue as their biggest EV apprehension.

Other interesting results to parse from this survey? Americans seem to abhor the idea of a vehicle subscription service, at least compared to drivers in China and India. Nearly 4 out of 5 respondents in those countries cotton to the idea, compared to less than a third of those surveyed in America. In a stat that will surprise no one, personal vehicles are far and away the preferred mode of transportation in this country, compared to about 50 percent in most of Asia and a surprisingly low 67 percent in Germany.

In terms of buying their next car – EV or not – this survey revealed the vast majority of customers (in most countries) plan to hit up a bricks-and-mortar dealer when they need new wheels. However, of those who want to buy a rig online (roughly one-in-five across the board), it’s Americans who seem to most dislike setting foot inside a dealership. Less than half of those people want to acquire their next vehicle from a dealer via a virtual process, and America led the way in citing “Desire to avoid going to a dealer” as the main impetus for buying a car online.

Respondent demographics in terms of age were generally evenly split into thirds (18 – 34, 35 – 54, 55+) in all regions, with about 1,000 people surveyed in each of the 25 countries. Pollsters at Deloitte aimed for a roughly 50/50 gender split when selecting people to whom they asked these questions.

[Image: Ford]

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  • AutoPatriot AutoPatriot on Jan 27, 2022

    Personally, I feel like it would help for EVs need to be thought of range similar to a cell phone. Simply change the data we use: from charge time and miles till empty To Charge time and Hours until device is empty. Regardless of miles driven. Forget about that hell without oil changes does mileage matter?or Tire maintenance? Yeah right Ha. To me that is a major factor not included in discussion like that story posted here about winter nightmares. How long can the EV idle? How much Do miles driven affect idle time? Once this is understood many Americans might have a better idea to get them or not. It could look Something like this: NEW 2023 EV SUV 1-4 hour charge/36 Hours. All miles aren't the same so if manufacturers could formulate a new way to show us range without miles driven it might work. Might doom them.

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    • EBFlex EBFlex on Jan 27, 2022

      @FreedMike "I think you’re right, though – consumers really don’t know enough about these vehicles to figure out of they’re right for them or not. " Completely wrong, yet again. This survey shows that consumers are acutely aware of the major shortcomings with EVs. EVs are a substantial step backwards from ICE vehicles. If EVs could even remotely match the range and refill times of an ICE vehicle (which can refill at 15,000+ miles per hour) the adoption would be much greater (despite being amazingly more harmful to the planet than ICE vehicles).

  • Skippity Skippity on Jan 27, 2022

    If the goal is reduce emissions and save resources all cars should be much smaller, much lighter, much slower. Won’t happen without regulation.

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    • 28-Cars-Later 28-Cars-Later on Jan 28, 2022

      @M1EK I don't work for Exxon and I am inclined to believe and agree with everyone in this thread. I will add: @Skippity Reducing emissions in USDM stopping being a goal by the 90s, and the truth is it was wildly successfully. I read a CARB whitepaper which explained by I believe 1992 CO2 emissions were reduced 94% and NOx something like 80% in the LA Basin since 1975 (the majority of remaining NOx being attributed to ships). CARB should have been given an award for its success and disbanded, but of course it was turned into a weapon to project political power. Everything since has been simple fraud, remember "Earth has a fever" from the erstwhile VP Gore? Al was long the Chicago Climate Exchange which would have made him a billionaire: "Gore and Blood, the former chief of Goldman Sachs Asset Management (GSAM), co-founded London-based GIM in 2004. Between 2008 and 2011 the company had raised profits of nearly $218 million from institutions and wealthy investors. By 2008 Gore was able to put $35 million into hedge funds and private partnerships through the Capricorn Investment Group, a Palo Alto company founded by his Canadian billionaire buddy Jeffrey Skoll, the first president of EBay Inc. It was Skoll’s Participant Media that produced Gore’s feverishly frightening 2006 horror film, “An Inconvenient Truth”. Optimistic that a Democrat-controlled Congress would pass cap-and-trade legislation Gore lobbied for, GIM and David Blood’s old GSAM firm took big stakes in the Chicago Climate Exchange (CCX) for carbon trading. Accordingly, CCX was poised to make windfall profits selling CO2 offsets if and when cap-and-trade was passed." Yup Al is a complete and total fraud, as is their global warming/Earth worship/emissions control communism - yes it is communism because communism in practice is about ***control***. Aside from further control, part of EV may be there are not enough resources for Asia, Africa, and the subcontinent to live Western lifestyle which of course they aspire too. FOAD seems to be the correct response to that quandary but it seems our social [not] betters are going the opposite direction based on more recent events.

  • Tassos Before you rush to buy this heap of rusty metal, maybe you should wait a day or two.I hear Tim will have an Model T next time.
  • Redapple2 I d just buy one already sorted. Too many high level skills (wiring, paint, body panel fitment et. al.) that i dont have. And I dont fancy working 100 s of hours for $3 /hour.
  • 28-Cars-Later I'm actually surprised at this and not sure what to make of it. In recent memory Senator Biden has completely ignored an ecological disaster in Ohio, and then ignored a tragic fire in Hawaii until his handlers were goaded in sending him and his visit turned into it's own disaster, but we skipped nap time for this sh!t show? Seriously? We really are through the looking glass now, "votes" no longer matter (Hillary almost won being the worst presidential candidate since 1984 before he claimed the crown) and outside of Corvette nostalgia Joe doesn't care let alone know what day it happens to be. Could they really be afraid of Trump, who AFAIK has planned no appearance or run his mouth on this issue? Just doesn't make sense, granted this is Clown World so maybe its my fault for trying to find sense in a senseless act.
  • Tassos If you only changed your series to the CORRECT "Possibly Collectible, NOT Daily Driver, NOT Used car of the day", it would sound much more accurate AND TRUTHFUL.Now who would collect THIS heap of trash for whatever misguided reason, nostalgia for a much worse automotive era or whatever, is another question.
  • ToolGuy Price dropped $500 overnight. (Wait 10 more days and you might get it for free?)