#SubcompactCrossovers

It just keeps getting uglier.

In ten consecutive months, U.S. sales at the Fiat brand have declined on a year-over-year basis. The run of declines began six months after Fiat launched an all-new model, the 500X, in America’s burgeoning subcompact crossover segment. The downward trend continued in the third quarter of 2016, through the launch of the Mazda-based 124 Spider. The losses accrued in Fiat’s U.S. showrooms were certainly worsened by 21 consecutive months of decreased volume reported by the aging Fiat 500.

But it’s the 500X that ought to shoulder much of the blame. Wasn’t the answer to the brand’s lack of mainstream appeal surely to be found in a segment that doubled in size in 2015?

Perhaps not.

There’s a problem with subcompacts. All sorts of subcompacts.

Subcompact hamburgers. Subcompact basketball players. Subcompact beds. And especially subcompact crossovers.

After years of examining subcompact cars before purchasing a compact, you know the drill. With a subcompact, you save a little bit of money, realize negligible benefits at the fuel pump, and suffer sharp reductions in useable space, not to mention typical losses of power and refinement.

The burgeoning subcompact crossover market is no different. Sure, the base price of a typical all-wheel-drive subcompact crossover is roughly 15-percent lower than the base price of its all-wheel-drive compact sibling, but a handful of subcompacts are just as thirsty as their big brethren and some see catastrophic reductions in cargo capacity.

As a result, and as a general rule, TTAC is no fan of the subcompact crossover genre.

The value simply isn’t there — and we have some math to prove it.

Within months of the Honda HR-V arriving in North America, it seemed as though the Honda Fit was dead to rights.

Last summer, U.S. sales of the Honda Fit tumbled 35 percent as the starting point of a second-half in which Fit sales would plunge 54 percent.

The cause was obvious, or so it seemed. Consumers don’t want subcompact cars, consumers want subcompact crossovers.

With the subcompact crossover, the Honda HR-V, lining up alongside the subcompact car, the Honda Fit, inside Honda showrooms, consumers were driving away in HR-Vs 80 percent of the time.

Fast forward one year: it seems as though Honda has remedied the situation. Not only are U.S. sales of the Fit rising rapidly, the Honda HR-V continues to strengthen its share of the American subcompact crossover market.

How’d they do it? Don’t tell a certain presidential candidate, but it’s all because of Honda’s Japanese-Mexican arrangement.

Lexus has leaked a photograph of its UX Concept vehicle ahead of a planned September 29 unveiling at the Paris Motor Show.

The concept displays a new design direction for the luxury automaker — and an edgy one at that — but is there a chance that the concept heralds a wholly new model?

Nearly one-third of the workforce at Fiat Chrysler Automobiles’ plant in Kragujevac, Serbia, was laid off last week because of poor Fiat 500L demand.

In the United States, the 500L is by no means the only Fiat that isn’t selling.

Besides the 500L’s sharp U.S. sales decline — year-over-year volume has tumbled each month in the last nine months — the core 500 model which brought Fiat back to life in the U.S. has lost nearly half its volume this year, a 6,288-unit loss through only five months.

Meanwhile, the expectation that a crossover could make up for the poorly received 500L and rapidly aging 500 turned out to be false. A crossover, yes, that will be the ticket. Surely a crossover could work wonders. A relative of the Jeep Renegade, only prettier, could definitely restore Fiat to the peak glory days of 2014.

Glory days, when with two models in its lineup, Fiat USA failed to match its stated goal of 50,000 annual sales for the 500 alone? Of course, that Sergio Marchionne sales forecast was way off target.

Just as the 500L and 500X have missed the mark, as well.

A week during which I recently spent driving an Audi Q3 clarified once and for all that, against everything pointing to the contrary, there’s not a bone of pro-Audi bias in my lanky frame.

My father didn’t claim that his handful of Audi 5000 Turbo Quattros — including a couple beige examples — and his red Audi Coupe were the absolute best driver’s cars, but he never wanted to drive what everybody else was driving. No BMWs, no Benzes, no Lincolns.

All five of us kids loved those Audis. One of my older brothers and I would pretend that the unbuckled middle seatbelt attachment was a microphone as we called the race home between Bobby Rahal in the Chevrolet Celebrity alongside, Emerson Fittipaldi in the Ford Taurus up ahead, and our dad in the Audi. And what a race it was. Mr. Cain didn’t take it slow until the four-cylinder Subaru bug bit 15 years later.

With all my childhood experience in five hard-driven Audis, you may forgive the natural eventuality, that in my career as a full-time auto writer, I wouldn’t be able to escape a pro-Audi bias. I’m only human, right?

During the first three months of Honda HR-V availability, U.S. sales of the Honda Fit jumped 25 percent.

Yet as the public’s HR-V awareness increased – and sales of the Fit-based subcompact CUV decreased due to supply constraints – Fit sales fell through the floor in August and September of 2015. August sales of the Fit were cut in half; September Fit volume plunged 81 percent, falling 5,349 units from what was a 41-month high in September 2014 to only 1,279 sales in September 2015.

U.S. HR-V sales in September were nearly four times stronger than Fit sales, an astonishing figure for a number of reasons.

Led by the Subaru XV Crosstrek and Jeep Renegade, U.S. sales of subcompact crossovers jumped 104 percent to nearly 43,000 units in August 2015, a year-over-year gain of 22,000 sales. August marked the second consecutive month in which segment-wide sales more than doubled.

The addition of new candidates certainly provides a massive boost to the nascent category, but most established players produced gains last month, as well. The subcompact CUVs which were on sale a year ago combined for a 7-percent increase in August and a 7-percent increase through the first eight months of 2015.

But five new competitors, including three of the segment’s five top sellers in August, produced 48 percent of all subcompact crossover sales in the United States last month.

During a month in which American Honda reported the brand’s first 6,381 HR-V sales, a month in which Subaru and Mitsubishi reported record XV Crosstrek and Outlander Sport sales, a month in which Jeep sold another 4,416 Renegades, GM’s smallest crossovers combined for their highest sales total thus far, as well.

11,107 Buick Encores and Chevrolet Traxes (Traxi? Trai?) were sold in the United States in May 2015.

Recently announced for production with the Santa Cruz to possibly be made as well, the Hyundai Creta was revealed in rendered form Tuesday.

Hyundai says it’s on target to sell 760,000 units in the United States by the end of 2015, though crossover and SUV sales are lacking for now.

Remember the Hyundai Santa Cruz from the 2015 Detroit Auto Show? The trucklet may soon be coming to a showroom near you.

U.S. sales of the Buick Encore have increased, on a year-over-year basis, in each of the last 16 months. That streak includes these last five months, a period in which a more affordable twin of the Encore, the Chevrolet Trax, has also been generating meaningful U.S. sales activity.

Encore volume grew 31% in the five months preceding the Trax’s U.S. launch. Since the little Chevy’s arrival, not only has the Encore avoided a decline, the rate of its volume expansion has hardly slowed: Encore sales jumped 28% between the final month of 2014 and April 2015.

In fact, as General Motors attracted 7,477 sales with the less costly Trax in March and April, Buick reported the best month ever for the Encore in March and the second-best ever Encore performance in April, the latter being a slightly slower month for the overall auto industry.

What do Ford and Toyota have in common as far as subcompact crossovers go? They’re the only ones without such a thing in their respective USDM lineups.