It’s time for more Abandoned History, where the topic is Edsel and the year is 1960. It was to be the final outing of the Ranger, and the last year of Edsel as an entity. The Ranger had an interesting journey over its short three-year tenure and served as Edsel’s entry-level car in 1958, its mid-level sedan in 1959, and finally as its only sedan offering for 1960. Each of those years saw different styling appear on the Ranger, as Ford tried desperately to save the Edsel brand after its disastrous debut outing in 1958. Even though the Ranger was new in 1958 and heavily revised in 1959, it was all-new in 1960.
Edsel’s first year in 1958 proved very disappointing for the folks at Ford. The company’s unusual styling didn’t click with consumers, there was a sudden recession, and the average American consumer realized they didn’t have to buy a brand new car every year or two. And so it was that Edsel’s seven-model portfolio was reduced to just three for 1959. Leading the charge was the most successful (and cheapest) Edsel, the Ranger. It turned out that for Edsel buyers of 1958, less was more.
Thus far in our Abandoned History coverage of Edsel, we’ve made our way through four of the company’s seven models, specifically the ones offered in its introductory year of 1958. Pacer and Citation were sedans that received the immediate ax, while the Roundup and Bermuda were wagon cancellations.
Ford is keeping the Goodwood Festival of Speed colorful in celebration of Pride Month. It’s bringing a truck called the Very Gay Ranger Raptor to the event.
The rainbow-colored truck, which also has gold accents, will do more than just catch eyes and a take a run up the hill — it will be used to help get attention towards what Ford is calling “Tough Talks”.
Bent on turning its Raptor trim into a wide-reaching line of off-road-ready rigs, Ford will be applying the name to not just its F-150 but also upcoming variants of the Bronco and Ranger. While this isn’t new information – after all, Jim Farley himself tweeted about the Ranger Raptor earlier this year and the Bronco Raptor is currently being driven in California – it is neat to learn the truck has shown up on the company’s build-and-price tool Down Under.
Dearborn has big plans in store, committing to adding more than six thousand jobs to its manufacturing concerns in the Midwest while bringing half that many again into the fold as full-time workers from their current roster of temporary employees. Also of interest to this site? Mention was made of the imminent arrival of the new Ranger – already shown in other markets – and the next Mustang.
And good news gearheads: The next iteration of the Blue Oval pony car will keep its manual transmission.
The 2022 Ford F-150 Lightning has officially started production at the company’s Rouge Electric Vehicle Center in Michigan and will apparently be getting some company at the Blue Oval City campus in Tennessee. On Tuesday, CEO Jim Farley said that the upcoming plant had been selected to produce a new model during a press event covering the official launch of the all-electric F-Series.
“It’s another truck,” he explained. “This is not our only truck. We said very clearly we want to be the leader in electric pickup trucks.”
Ford has announced that the Raptor Ranger will become a global model this week, furnishing the relevant specifications while CEO Jim Farley scheduled its arrival in the United States for 2023.
While that doesn’t give us specific details for the version that’ll be hitting our market next year, nobody is expecting massive changes between regions. Our Raptor Ranger will likely utilize the same twin-turbo 3.0-liter V6 that’s inside the Bronco Raptor. That’s a lovely 392 horsepower and 430 pound-feet of torque, with numbers being subject to change to appease local regulators. Though the pickup’s 10-speed automatic and standard four-wheel drive (with a two-speed transfer case and front and rear locking differentials) should persist regardless of whatever the Environmental Protection Agency says it needs.
Word on the street is that Ford’s new “compact” pickup has been such as smashing success that the automaker is fresh out of product — at least in hybrid guise.
While the 2.0-liter turbo offers substantially more power and towing capability, the default 2.5-liter Duratec four-cylinder gasoline engine with a hybrid electric motor still produces an agreeable 191 horsepower and 173 lb-ft of torque. Mated to Ford’s e-CVT gearbox, the Environmental Protection Agency suggest the pickup delivers 42 mpg around town and 33 mpg on the highway. Considering that the vehicle retails just below $20,000 (before you account for taxes and dealer fees), offers a conservatively sized truck bed, and seats five, it’s little wonder that Ford’s tapped out in an era where people are being forced to tighten their belts.
Despite what we’d all like to think, America isn’t always the first to receive a particular new vehicle – even when it is made by one of our largest automakers. That was the case with the current Ford Ranger, a pickup truck which was on sale in other markets before it showed up on our shores. Even now, other iterations (Ranger Raptor, anyone?) are not found in North American showrooms.
Such is the case for the next-gen Ranger as well, it seems. Ford launched the revamped mid-sizer in an online event last night, showing off a trio of trims and detailing several powertrains that are unlikely to be options in this country. One thing’s virtually assured, however – it probably won’t take Ford as long to drag this Ranger across the pond as it did with the current model.
For anyone looking forward to a new iteration of the Ford Ranger (*raises hand*), it seems like November 24 would be a good day to mark on your calendar. In a teaser video released today on YouTube, the Blue Oval announced they’ll be showing what they’re calling a ‘global’ midsize pickup truck on that day.
It will be broadcast by the crew at Ford Europe, and the teaser was voiced by an Aussie. Sounds pretty global to us.
As the 2021 Ford Bronco shares a platform with the midsized Ranger, it’s long been assumed that the SUV would eventually receive a Raptor variant. North America already enjoys access to the F-150 Raptor and the smaller Ranger Raptor (which is already available in other parts of the world) is said to make it our way by the 2023 model year. Considering the Bronco is supposed to rivaling Jeep’s Wrangler, having the ability to add a zestier motor, gnarly tires, a beefed-up suspension, badging that denotes enhanced off-road capabilities, and a loftier MSRP seems like an obvious course of action for the Ford Motor Company.
While the automaker has yet to officially confirm such a vehicle, leaks have resulted in numerous positive rumors. The latest are of particular interest, as they show the manufacturer adding a Raptor-edition Bronco to its dealership ordering system for the 2022 model year.
Ford has decided to revive the Ranger Splash appearance package that was a common sight in the 1990s. However, the current version has just about as much to do with the original graphics as the trucks do with each other. Rather than adding a splash of color along the side of the pickup (like on the original) Ford has elected to go with black vinyl and a little bit of orange. Though it does help the truck stand out a bit more, especially when combined with the remaining accouterments, it’s not all that reminiscent of the original look.
Meanwhile, an ocean away, Europeans are getting the “Very Gay Raptor Ranger” in the most pathetic example of corporate pandering in recent memory. But let’s start with the Splash.
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