Ford's Very Gay Ranger Raptor Heads to Goodwood to Spur Conversations About Inclusion

Tim Healey
by Tim Healey
fords very gay ranger raptor heads to goodwood to spur conversations about inclusion

Ford is keeping the Goodwood Festival of Speed colorful in celebration of Pride Month. It’s bringing a truck called the Very Gay Ranger Raptor to the event.

The rainbow-colored truck, which also has gold accents, will do more than just catch eyes and a take a run up the hill — it will be used to help get attention towards what Ford is calling “Tough Talks”.

These talks will involve gay Welsh rugby player Gareth Thomas, racing driver Abbie Eaton, comedian Catherine Bohart, and Lord March. The conversation will be about how the automotive industry can be more inclusive for the LGBTQIA+ community.

This isn’t the first Very Gay Ranger to exist — the original truck was a project of Ford of Germany, built for the Christopher Street Day celebration in Cologne. It came about as a response to a social-media user calling the company’s Performance Blue paint color “very gay.” So, in a bit of trolling the homophobes, Ford turned a negative into a positive.

Not only that, but those who have a nose for the history of Ford in Europe, the Very Gay Ranger was also a homage to a rainbow-colored Ford Ka pickup conversion that was built in 1998, also for the Christopher Street Day celebration.

It’s obviously Pride Month here in the States, too, and Ford has celebrated by building a Ford Bronco Wildtrak with the same paint scheme. It debuted at the Memphis Pride Fest this month.

[Images and video: Ford]

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3 of 106 comments
  • Markf Markf on Jun 23, 2022

    “Tough Talks”. Corporate "Tough Conversations" all mean the same thing. Shut up and agree with everything they ram down your throat. I learned today cars can be gay. Next will there be a "Trans truck?"

    • Tirxy Tirxy on Jul 02, 2022

      el camino, ranchero, santa cruz, holden ute...

  • Beelzebubba Beelzebubba on Jun 25, 2022

    The most important question that hasn't been asked....what color interior could possibly match that paint job???

  • FreedMike Can the final last call edition be the Secretary Special, with a V6 and a vinyl roof?
  • FreedMike I’ve never heard of this so I’ll have no problem not attending.
  • ToolGuy As I understand it, the Toyota Prius basically lasts forever because the engine gets a gentle duty cycle and the battery gets babied. This seems like the opposite of that.[Impressive tech, not for me, but then neither is the Prius.]
  • Dusterdude Excellent work ! Your stories are always linguistically interesting . Even if you weren’t writing about a quirky car on a long and adventuresome journey - I know your write up would still be interesting ! ( I also have a Soft spot for large cars - as my daily driver is a 2000 Chrysler Concorde )
  • MaintenanceCosts There have always been just two reasons to buy AMG cars: the menacing, hard-edged V8 warble, and the styling with subtle shapes but perfectly aggressive details. This is missing both of those things: the styling has gotten cartoonishly aggressive, and the engine will sound like a fart-can Civic. I don't understand why I should want it.