#ProductPlannning
What Now of Lincoln's Rivian Relationship?
Ford bought its way into Rivian’s good graces — and its proprietary “skateboard” electric vehicle platform — with a $500 million pledge back in April of 2019. In January we learned that the “all-new, next-generation battery electric vehicle” promised a year earlier would wear a Lincoln badge, with most observers expecting that model to appear as a midsize, three-row SUV (mirroring Rivian’s own R1S).
Scratch all that, Ford Motor Company said on Tuesday. The joint vehicle is off the table, but the relationship is still on. So what now?
Steph Willems
Apr 30, 2020
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