Lincoln-Rivian EV Project Cancelled

Matt Posky
by Matt Posky

Rivian and Ford Motor Co. are nixing plans to deliver a jointly developed Lincoln EV. Despite Lincoln President Joy Falotico saying the model would deliver one of the most tranquil and luxurious driving experiences on the planet back in January, Lincoln told dealers on Tuesday that development would be scrapped.

Ford invested $500 million in Rivian last year. The collaborative project was intended to deliver a high-end, battery driven vehicle built on the “skateboard” platform underpinning Rivian’s R1T pickup and R1S SUV. Had the project not been taken behind the shed and shot this week, an assumed mid-size Lincoln crossover would have arrived in 2022.

Official reasons given for the cancellation thus far include naming the coronavirus pandemic and shrugging.

According to Automotive News, the rationale issued to dealers was simply the “current environment.” When pressed for clarification, Ford said that it remains committed to the EV startup and ensuring that electric vehicles are added to Lincoln’s lineup. It also noted it still wants to use Rivian’s skateboard platform on another vehicle.

Why it can’t be the vehicle initially planned is up for debate. While the health/economic crisis has certainly delayed a number of product launches, this is the first outright product cancellation we’ve seen.

From Automotive News:

The Bronco Sport, an Escape-sized off-roader, will start rolling off assembly lines at Ford’s Hermosillo, Mexico, plant on Sept. 7, nearly 60 days after the original July 13 target, according to supplier information obtained by Automotive News.

It’s unclear how the virus has impacted other vehicles, including the upcoming Bronco SUV, F-150 pickup and Mustang Mach-E crossover.

Ford CEO Jim Hackett, speaking last month on a Detroit radio station, said the virus was not likely to have a significant impact on the launch of some of Ford’s biggest models.

“It’s had an effect, but it’s not going to dampen our spirits about how all these great new things have to come to market,” Hackett said. “If they’re a month or six weeks late, I don’t think anyone would think we fumbled there because of the virus.”

Before we place all of the blame on Ford, Rivian has also had to delay production of its own products on account of the coronavirus. In April, spokesperson Amy Mast said the brand’s product launch would have to be pushed back until 2021. With no “skateboard” to build a Lincoln body atop of, Ford may have simply not liked the shape of things and pulled off to ask itself the $500-million question of how it intends to work around that. Cash burned during the automaker’s production shutdown, combined with virus-stricken sales, can’t be ruled out as a motivating factor for shelving the project.

[Image: Ford Motor Co.]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Comments
Join the conversation
2 of 26 comments
  • Dwford Dwford on Apr 29, 2020

    This "current environment" rap doesn't hold much water for a vehicle that wasn't going to be released for 2 more years. So they barely started on it, and now it's cancelled.

  • ToolGuy ToolGuy on Apr 29, 2020

    "When we don't keep a promise to someone, it communicates to that person that we don't value him or her. We have chosen to put something else ahead of our commitment. Even when we break small promises, others learn that they cannot count on us. Tiny fissures develop in our relationships marked by broken promises." https://tinyurl.com/keeping-promises

  • Redapple2 I gave up on Honda. My 09 Accord Vs my 03. The 09s- V 6 had a slight shudder when deactivating cylinders. And the 09 did not have the 03 's electro luminescent gages. And the 09 had the most uncomfortable seats. My brother bought his 3rd and last Honda CRV. Brutal seats after 25 minutes. NOW, We are forever Toyota, Lexus, Subaru people now despite HAVING ACCESS TO gm EMPLOYEE DISCOUNT. Despite having access to the gm employee discount. Man, that is a massive statement. Wow that s bad - Under no circumstances will I have that govna crap.
  • Redapple2 Front tag obscured. Rear tag - clear and sharp. Huh?
  • Redapple2 I can state what NOT to buy. HK. High theft. Insurance. Unrefined NVH. Rapidly degrading interiors. HK? No way !
  • Luke42 Serious answer:Now that I DD an EV, buying an EV to replace my wife’s Honda Civic is in the queue. My wife likes her Honda, she likes Apple CarPlay, and she can’t stand Elon Musk - so Tesla starts the competition with two demerit-points and Honda starts the competition with one merit-point.The Honda Prologue looked like a great candidate until Honda announced that the partnership with GM was a one-off thing and that their future EVs would be designed in-house.Now I’m more inclined toward the Blazer EV, the vehicle on which the Prologue is based. The Blazer EV and the Ultium platform won’t be orphaned by GM any time soon. But then I have to convince my wife she would like it better than her Honda Civic, and that’s a heavy lift because she doesn’t have any reason to be dissatisfied with her current car (I take care of all of the ICE-hassles for her).Since my wife’s Honda Civic is holding up well, since she likes the car, and since I take care of most of the drawbacks of drawbacks of ICE ownership for her, there’s no urgency to replace this vehicle.Honestly, if a paid-off Honda Civic is my wife’s automotive hill to die on, that’s a pretty good place to be - even though I personally have to continue dealing the hassles and expenses of ICE ownership on her behalf.My plan is simply to wait-and-see what Honda does next. Maybe they’ll introduce the perfect EV for her one day, and I’ll just go buy it.
  • 2ACL I have a soft spot for high-performance, shark-nosed Lancers (I considered the less-potent Ralliart during the period in which I eventually selected my first TL SH-AWD), but it's can be challenging to find a specimen that doesn't exhibit signs of abuse, and while most of the components are sufficiently universal in their function to service without manufacturer support, the SST isn't one of them. The shops that specialize in it are familiar with the failure as described by the seller and thus might be able to fix this one at a substantial savings to replacement. There's only a handful of them in the nation, however. A salvaged unit is another option, but the usual risks are magnified by similar logistical challenges to trying to save the original.I hope this is a case of the seller overvaluing the Evo market rather than still owing or having put the mods on credit. Because the best offer won't be anywhere near the current listing.
Next