Is the Toyota Prius C Better Left in Japan?

While the Toyota Prius was an inarguable success on the North American market, its smaller sibling really only had a few good years before sales figures started trending in the wrong direction. The Prius C attempted to court urbanites (the C stands for city) by offering the same hybrid concept in a smaller package. Unfortunately, Toyota only managed to move around 13,000 between the United States and Canada in 2017 before its discontinuation the following year — leaving us with the standard Prius and the tongue-twisting Prius Prime Plug-in Hybrid.

But the C has since been revised in its native Japan, where it’s called the Aqua, resulting in a slightly roomier automobile with a new high-output bipolar nickel-hydrogen battery that’s supposed to deliver improved responsiveness and range. Considering the escalation of Western fuel prices, we’re wondering if it’s time for the Prius C to make a comeback in our neck of the woods or if it’s better left to cruise around the tight streets of Tokyo where its success is all but assured as the Aqua.

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Toyota Prius C to Bite the Dust, Pass Torch

Toyota’s Prius C, introduced in North America in 2012, was a good idea that didn’t generate much consumer (or reviewer) acclaim. As an entry-level hybrid slotted below the Prius and wagony Prius V, the Prius C was no powerhorse. Its 1.5-liter four-cylinder/electric motor combo cranked out a combined 99 horsepower, a figure that still stands today. Journos found it lacking in both performance and ride quality.

Around these parts, I can’t recall the last Prius C I saw that wasn’t part of a Vrtucar fleet.

Well, kiss the Prius C goodbye, as it’s on its way to the automotive afterlife. Unlike other passenger car discontinuations, however, there’s a replacement waiting in the wings.

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2018 Toyota Prius C Review - An Unappetizing Value Choice

Toyota likes to brag about its Prius “family.” Well, if the various Prii are grouped as such, the C may just be the black sheep.

Not the rebellious black sheep, but rather the underachieving kind. The kid with promise that went unfulfilled. Nice enough, at least makes an effort – but doesn’t quite have what it takes, nor has the ability to figure it out.

Take the 2018 version. Affording it a mild style update and new standard safety features isn’t enough to make up for the car’s shortcomings.

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Oh No They Didn't: Overnight, Toyota Turns 2018 Prius C Into a Land Cruiser Pretender

It started last year. Toyota, in concert with upgrading the Prius C with Toyota Safety Sense C added a matte black bodykit to the lower portions of the 2017 Prius C.

But for 2018, the Toyota Prius C is a veritable off-roader — a Rubicon-rolling, 4×4 river-fording FJ Cruiser successor.

The 2018 Prius C’s black cladding reaches up and around the wheel arches, and that cladding is interrupted at the Prius C’s chin by skidplate-aping metallic accents, heaven forfend.

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The Fragile Second Act Of The Prius C

There must be something about being the world’s most powerful automaker that makes you just, you know, wanna spread some branding around like your showroom is a big slice of bread and your best-loved nameplates are just sweet, sweet chrome jelly. How else can you explain Toyota’s attempt to expand the “Prius” into a three-car lineup, in the same way that General Motors gave us a veritable squadron of Cutlasses in the early ’80s?

The original Prius, now in its fourth and most bizarre-looking iteration yet, is an unmitigated triumph that probably has more millionaire owners than the Bentley Flying Spur, but at the same time is often the car of choice for cost-conscious Midwestern families. The Prius V, on the other hand … well, let’s just say that it isn’t flying off showroom floors. The Prius C has been just as unpopular with buyers while also managing to become the subject of several negative reviews, including a one-out-of-five-star recap from Car and Driver.

“This is the perfect car for the person who doesn’t care about what, exactly, he’s driving,” quoth AutoWeek, but over the past year The Littlest Prius has become quite popular with a section of the American driving population that really cares about what they drive — because it’s how they are making a living.

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Toyota Delivers Increased Incentives For Prius Models In April

Live in California and shopping for a Toyota Prius? Your bank account will love this news.

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Review: 2012 Toyota Prius C

In the geek world we have “Moore’s law” which states the number of transistors in ICs will double every two years. In the automotive world we have the bloat law. Every generation of a vehicle will get more powerful, heavier and physically larger than its predecessor, ultimately requiring the manufacturer to design an entirely new, smaller car to fill the void left by the original.

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First Hybrid Yaris Rolls Off Line In France

TTACers have known it for quite some while: Europeans won’t get a Prius C / Aqua compact hybrid, they will get a hybrid Yaris. Today, the first one rolled off the line at Toyota’s plant in Valenciennes, in the north of France.

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Toyota Roasts GM: More Prius C Sold In Three Days Than Volts In A Month

Toyota is getting frisky. Per a press release, Toyota U.S.A. reports brisk sales of the game-changing Prius c compact hybrid. Then, TMS goes on to say that “In its first three days on the market, it sold 1,201 units, making it one Toyota’s fastest-selling vehicles and eclipsing Chevrolet Volt and Nissan Leaf sales for the entire month of February.”

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One Year After The Disaster, A Visit To A Symbol Of The Recovery: Toyota's Prius C Plant

Today, at 2:46 pm, Japan came to a stand-still, again. Trains and subways stopped. People did fold their hands, faced in the general direction of the northeastern coast of Tohoku, and said a silent prayer. Japan and the world marked the one year anniversary of the earthquake and tsunami that left whole towns razed, more than 19,000 people dead or missing, 344,000 people displaced, and a large area around the destroyed Fukushima Daiichi power plant off-limits for decades, if not permanently.

Writers often like to equate the power released by the quake to the nuclear bombs that had been dropped on Hiroshima and Nagasaki. Depending on who you read and believe, it was anywhere between 31,700 and 600 million Hiroshima bombs. Large parts of the coastal areas are dotted with huge, neatly stacked piles of rubble which nobody wants to take and nobody knows what to do with. The devastation was so big that it turned into an attraction on Google Earth. Considering the immense damage, it is amazing how quickly the country did rebound. On Friday, I visited what was presented to me as an emblem of the amazing turn-around, Toyota’s plant in Kanegasaki, Iwate Prefecture. Here, 1,700 employees are working overtime to build Toyota’s Aqua / Prius c, for which everybody is screaming.

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Pumpcast Newsbreak: Ford And Toyota Sink To New Lows
According to current propaganda, Toyota’s Prius c ( 2012 EPA-estimated 53/46/50 city/highway/combined mileage ) has “ the highest rated city fuel…
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Pre-Production Review: 2012 Toyota Prius C

A few years ago I was let in on a secret: Toyota’s dreams of world domination hinged on capturing hip young buyers interested in green tech and high fuel economy. Of course, Toyota’s hybrid plans have been the worst kept secret since In-N-Out’s “secret menu” and as a result, the green Gen Y boys and girls I know in Berkeley have been excited for years about a “baby Prius”. Well kids, the blue spaceship landed in La Jolla and Toyota invited us down to take a drive. Does a hybrid Yaris with more MPGs than you can shake a stick at have what it takes help Prius become Toyota’s best-selling nameplate? Let’s find out.

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Toyota's Prius C Priced, Comes In March

Toyota U.S.A., Inc. today announced pricing for the 2012 Prius c subcompact hybrid. They were not kidding when they had promised that the car would start at below $19,000.

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Review (Of Sorts): Prius C, Japanese Spec

Yesterday, I wrote about Toyota allegedly cranking up Japanese production of its new Aqua a.k.a. Prius C to 30,000 a month. After I did this, jargon vigilantes protested the use of “engineering feat.” Keep protesting. Today, we will see why the Prius C is an engineering feat. We will also learn how the height of batteries and gas tanks can influence aerodynamics.

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Toyota Cranks Up Production Of The Prius C

The compact hybrid Prius C went on sale in Japan (where it is called Aqua) last month. If you would buy one today in Japan, you would get your car some time in late spring. Toyota already has orders for more than 60,000. In order to not let the line grow longer, Toyota is cranking up its assembly lines at the Kanto Auto Works in Iwate Prefecture.

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  • MaintenanceCosts Compromised safety test results and minivans do not go well together.A shame as the looks are neat (the last interesting van) and the CVT/V6 powertrain is better than a lot of people give it credit for.
  • Tassos Oh yeah! Great Catch! All my life I was looking for such an UTTER PIECE OF CRAP from the CRAPPY 70s and 80s, when ALL Cars were Crappy... at least all DOMESTIC cars were. Seriously?Maybe next time you will outdo yourself and dig up the mummy of Pharaoh Ramses the Second.
  • SCE to AUX If Lexus badge-engineered a Camry in 1977, this is what you'd get.27 HP/liter - wow... my new 2.5T has 112 HP/liter and many engines are much higher. Malaise Era, indeed.GM died by a thousand cuts, and this car is definitely one of them - 100% mediocrity.
  • CoastieLenn I like the ergonomics and the looks of this better than any other minivan of it's day, but I can hear it's CVT failing thru the pictures.
  • Tassos I'll give it a look but doubt it will even come close to the EQS.