Toyota's Prius C Priced, Comes In March
Toyota U.S.A., Inc. today announced pricing for the 2012 Prius c subcompact hybrid. They were not kidding when they had promised that the car would start at below $19,000.
The base version can be had for $18,950. For those who want something more dignified, the Prius c will be available in four grades, all the way up to $23,230 MSRP.
The miserly 53mpg (city) hatchback is promised to arrive at Toyota dealerships in March 2012. For more information …
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I have to be honest here: this is the only Toyota I've ever wanted to own. Call it lame. Call it crazy. But I've always hoped that Toyota would create something like this. I can't afford a regular Prius. The Prius c is within my range of affordability and I want something that's good on gas. Now only to figure out how long it'll take to scrape up that much change.
From everything I read, the Fit is fun to drive. THe Priiieses (or whatever) have not been noted for that. I choose fun to drive. Done.
Anybody know if insurance is higher on hy-brids like this?
It sounds like a great little car. If it turns out to be as reliable as the Prius, then Toyota deserves some praise for this.