Mitsubishi has a plan to gain market share in the U.S. that’s right out of the ’80s.
Dealers were told during last weekend’s National Automobile Dealers Association conference that Mitsubishi will introduce turbocharged engines to model line, according to Automotive News.
The forced-induction renaissance will begin with a 1.5-liter mill powering the automaker’s planned midsize crossover, expected in 2018, which will slot between an enlarged Outlander and the Outlander Sport.
Mitsubishi confirms it is going to shoehorn another SUV into its lineup to tempt those utility-hungry Americans.
That, Volvo wants everyone to buy S90s from their beds, Fiat Chrysler isn’t having a dealer’s trash talk, UAW bolsters its ranks, and your gas is going up … after the break!
Mitsubishi’s sedan offering in the United States may very likely begin and end with its Mirage ( which Mark says they didn’t ruin for 2017) as the company builds more and more crossovers to sell.
“We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the U.S. market. We have changed direction,” CEO Osamu Masuko told Automotive News. “We are going to allocate more resources to the areas where we are strong in the U.S.”
Mitsubishi will announce a mid-sized crossover to fit between its Outlander and Outlander Sport, which are both due for a redesign in 2017 and 2019 respectively. The automaker is also betting big on electrification: all of its crossovers will either offer a hybrid, plug-in hybrid or all-electric version.
Speaking to Automotive News, Mitsubishi CEO Osamu Masuko said that the automaker would add a small crossover to its North American lineup, between Outlander Sport and Outlander, to compete in the growing small crossover segment.
Masuko said the car would take styling cues from the company’s Tokyo Motor Show eX Concept, but it’s unclear how much of the concept’s electric powertrain will live into production.
Next year, Mitsubishi will sell a plug-in hybrid variant of the Outlander in the U.S.
With the Lexus IS finally ditching its dated and overripe 2.5L V6 in favor of the new Atkinson/Otto-cycle 2.0L turbocharged four-cylinder, the vehicle above will have the least powerful V6 engine in America: the 224 hp, 3.0L V6-powered Mitsubishi Outlander.
Making matters worse, it requires premium fuel … and that’s not the worst part.
Allow me to set the stage. A friend of mine is looking for compact crossovers, so I recommend to her all the good ones. Mazda CX-5. Ford Escape. New Nissan Rogue. Even the CR-V and the RAV4, if she really can’t find anything she likes. So she goes, and she searches, and she looks, and she comes back days later with a new car. Do you know what she bought?
A Mitsubishi Outlander.
A Mitsubishi. Freakin’. Outlander.
Part of me wanted to scream at her. The other part of me wanted to get in the car, drive it back to the local Mitsubishi dealer, and offer them five grand cash to take it back, knowing that’s probably half of the depreciation it had already endured, simply as a result of the three diamonds on the grille.
But I didn’t do either of those things.
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