By on December 1, 2015

Mitsubishi-i-MiEV-image

Mitsubishi’s sedan offering in the United States may very likely begin and end with its Mirage (which Mark says they didn’t ruin for 2017) as the company builds more and more crossovers to sell.

“We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the U.S. market. We have changed direction,” CEO Osamu Masuko told Automotive News. “We are going to allocate more resources to the areas where we are strong in the U.S.”

Mitsubishi will announce a mid-sized crossover to fit between its Outlander and Outlander Sport, which are both due for a redesign in 2017 and 2019 respectively. The automaker is also betting big on electrification: all of its crossovers will either offer a hybrid, plug-in hybrid or all-electric version. 

With a very abbreviated car lineup — reportedly there’ll be a sedan version of the Mirage coming next year, and that’s it — and three crossovers, it’s unclear what the future may hold for its Lancer or Evolution nameplates.

Masuko told Automotive News that the automaker’s plans for any sedan — whether compact or Galant-sized — are on hold because Mitsubishi doesn’t have very deep pockets at the moment. A rumored relationship between Mitsubishi and Renault fell through earlier this year to provide the Japanese automaker a mid-sized platform.

According to the report, Mitsubishi will develop a minicar for Japan that will be gasoline-powered, and the automaker has no plans to make an EV-only model again — presumably because you can buy a new, two-year-old i-MiEV for a song at a Mitsubishi dealer.

In April, Mitsubishi bosses hinted that the next Evo would be heavy on the “EV” — and could be a crossover, but nothing is on the books, yet.

This summer, Mitsubishi said it would close its Normal, Illinois plant, which built the Outlander Sport, because of slowing sales and rising labor costs. No buyer for the plant has been announced.

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47 Comments on “Mitsubishi Gives Up on i-MiEV in the States, Will Build Any Crossover You Like...”


  • avatar
    RideHeight

    “We are going to allocate more resources to the areas where we are strong in the U.S.”

    Air conditioners?

    • 0 avatar
      matador

      Old televisions?

    • 0 avatar
      CoreyDL

      Used Montero parts?

      • 0 avatar
        matador

        There’s enough demand?

        • 0 avatar
          CoreyDL

          I want there to be! I want all 95-06 Montero SR/Outlander/Limiteds to stay on the road, FOREVA.

          • 0 avatar
            28-Cars-Later

            Someone has a Montero crush.

          • 0 avatar
            CoreyDL

            Errrry time I get all up on Monteros, Gtem comes and tells me how many little problems they have, and how parts are hard-ish to find because they never sold well. The only ones worth having are low mileage 1-owner unicorns, and those are few and far between given Mitsu buyer profiles.

            So I try not to crush on them too hard any more.

          • 0 avatar
            28-Cars-Later

            I have a co-worker with a clean one. He might be the second owner and not the first but its the sort of thing you would like.

          • 0 avatar
            CoreyDL

            Yes!

            They ride brilliantly, and are super capable in all conditions while being semi/pretty luxurious (depending on trim).

            The 19 year-old one I test drove once with 140K miles on it, poor overall maintenance, and a broken rear shock – rode better than a current Escalade.

          • 0 avatar
            28-Cars-Later

            I bet this one hasn’t broken 70K. His wife drives it now and he picked up a, get ready, 3800 Lacrosse for 6,5.

          • 0 avatar
            CoreyDL

            So… he’s unaware of the existence of 3.5 08/09 Taurus/Sable and also the MKZ?

            That old LaCrosse is nasty. And 65 bucks.

          • 0 avatar
            28-Cars-Later

            I mean you paid 30 bucks for the Cadillac and he was able to get this family down to 65 for an MY07 or 08 CXL with like 60K. Thing is NICE!

            “he’s unaware of the existence of 3.5 08/09 Taurus/Sable and also the MKZ”

            The Church’s teachings clearly specify 3800 over the disciples 3.5 and 3.7 Cyclone.

          • 0 avatar
            CoreyDL

            $25, not 30!

            I just always hated that gen’s styling. It’s actually offensive to me. Now a Lucerne (darker colors), ehh okay fine.

    • 0 avatar
      Storz

      They just need to start building cool shit again

      http://imshopping.rediff.com/pixs/productsearch/product_images/four_wheeler/Mitsubishi-montero.jpg

  • avatar
    Syke

    A small local used car lot about three miles from my house has an iMiev for sale. 5000 miles, $9000.00. Thinking about going down just to talk myself into a test drive. Very curious.

    • 0 avatar
      28-Cars-Later

      Not a bad price if the i-Miev floats your boat. Evidently it only ran for one model year, MY14.

      MY14 I-MIEV ES

      10/08/15 DTNA BCH Regular $9,000 273 Avg EL No
      09/25/15 NEVADA Factory $9,100 1,942 Avg AQUA MAR EL A No
      03/20/15 ORLANDO Lease $10,450 7,736 Avg BLUE EL A No
      06/26/15 NEVADA Factory $11,500 1,892 Avg AQUA MAR EL A No
      07/15/15 MINNEAP Factory $12,000 677 Avg AQUA MAR EL A No

      EDIT: There was no MY13 and apparently no MY15 but there was an MY12 and an MY16 coming out/is out.

  • avatar
    Jeff S

    We just put a new Mitsubishi room size air conditioner/ heater in our upstairs master bed room. Nice system.

    • 0 avatar
      RideHeight

      They really created a niche with their ductless HVAC. Is the heater a coil built into the wall-mounted blower?

      • 0 avatar
        CoreyDL

        I liked my wall mount AC unit (Samsung IIRC) in Korea. When you activated it, it played a little sing song.

        So did the wash machine when it was done! Much more jolly than a buzzer.

        • 0 avatar
          RobertRyan

          Korean products like the little song at the end of a function

        • 0 avatar
          RideHeight

          I who once herniated schlepping window-units welcome our musical Asian overlords.

          • 0 avatar
            bball40dtw

            In my apartment in Detroit, the super dropped my window A/C unit out of my window. He wanted me to take it out on October 1st, but the contract said I could have it in until the end of October. He came to take it out when I was gone, and dropped it 3 stories.

          • 0 avatar
            RideHeight

            So damn easy to do when it’s only held in by a window bracket and 90% of its weight is in an outboard corner.

            There *have* to have been fatalities from those accursed things dropping on peoples’ heads.

          • 0 avatar
            bball40dtw

            I can’t believe that there isn’t a better safety standard for the installation of those things. The best one I owned had you install a frame in the window, and then slide the actual unit into it. You couldn’t push the unit all the way through the frame because there were stoppers in the back of it.

      • 0 avatar
        MBella

        It operates the system in reverse. The evaporator unit in the house becomes the condenser and heats the air. No separate coil required.

    • 0 avatar
      bball40dtw

      Mitsubishi mini-split systems are awesome!

      I installed one a few years ago.

  • avatar
    CoreyDL

    Hmm.

    “We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the U.S. market. We have changed direction,”

    -Isuzu, 1993.

  • avatar
    eggsalad

    The market is flooding with off-lease Leafs, rendering the i-MIev moot.

  • avatar
    SCE to AUX

    When I had my Leaf, I once took a ride as a passenger in the i-MiEV. What a penalty box.

    Ironically, Mitsubishi knows how to build a decent EV, but they chose to package it in that ridiculous shape.

    Except for the rising Mirage, they are so far gone in the US it seems beyond hope.

  • avatar
    NoGoYo

    Okay, I want a Montero. Can you build that, Mitsubishi?

    • 0 avatar
      bball40dtw

      Dear NoGoYo,

      We make it still, but you Americans don’t deserve it. You should have bought more Galants and Diamantes. We hate you and you can have the Mirage and the Outlander. That’s it. Maybe we have some more Lancers lying around that we can call “The Final Final Last Edition Evo”. Until we find more that we couldn’t sell. Eat a bag of d!cks America.

      Sincerely,

      Mitsubishi

    • 0 avatar
      28-Cars-Later

      I wonder if they are simply trying to consolidate their product offerings and mfg location to Japan. Even if it drives up assembly cost there may be savings in economies of scale by assembly in the same place as the JDM/international products and also not offering US specific models.

    • 0 avatar
      CoreyDL

      For fun, NoGo, you can go on Mitsubishi UK and build a Shogun with diesel or petrol to your heart’s content. I have done it a few times.

  • avatar
    Jeff S

    Is this Mitsubishi’s final swan song? Dandy Don Meredith’s version of the Party’s Over before the end of each game where one team is getting massacred on the field?

  • avatar
    namstrap

    A 3.2 litre four cylinder. That would definitely require Mitsubishi’s dual counter-rotating balancer shafts!


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