Mitsubishi Gives Up on I-MiEV in the States, Will Build Any Crossover You Like

Aaron Cole
by Aaron Cole

Mitsubishi’s sedan offering in the United States may very likely begin and end with its Mirage ( which Mark says they didn’t ruin for 2017) as the company builds more and more crossovers to sell.

“We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the U.S. market. We have changed direction,” CEO Osamu Masuko told Automotive News. “We are going to allocate more resources to the areas where we are strong in the U.S.”

Mitsubishi will announce a mid-sized crossover to fit between its Outlander and Outlander Sport, which are both due for a redesign in 2017 and 2019 respectively. The automaker is also betting big on electrification: all of its crossovers will either offer a hybrid, plug-in hybrid or all-electric version.

With a very abbreviated car lineup — reportedly there’ll be a sedan version of the Mirage coming next year, and that’s it — and three crossovers, it’s unclear what the future may hold for its Lancer or Evolution nameplates.

Masuko told Automotive News that the automaker’s plans for any sedan — whether compact or Galant-sized — are on hold because Mitsubishi doesn’t have very deep pockets at the moment. A rumored relationship between Mitsubishi and Renault fell through earlier this year to provide the Japanese automaker a mid-sized platform.

According to the report, Mitsubishi will develop a minicar for Japan that will be gasoline-powered, and the automaker has no plans to make an EV-only model again — presumably because you can buy a new, two-year-old i-MiEV for a song at a Mitsubishi dealer.

In April, Mitsubishi bosses hinted that the next Evo would be heavy on the “EV” — and could be a crossover, but nothing is on the books, yet.

This summer, Mitsubishi said it would close its Normal, Illinois plant, which built the Outlander Sport, because of slowing sales and rising labor costs. No buyer for the plant has been announced.

Aaron Cole
Aaron Cole

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  • Jeff S Jeff S on Dec 01, 2015

    Is this Mitsubishi's final swan song? Dandy Don Meredith's version of the Party's Over before the end of each game where one team is getting massacred on the field?

  • Namstrap Namstrap on Dec 01, 2015

    A 3.2 litre four cylinder. That would definitely require Mitsubishi's dual counter-rotating balancer shafts!

  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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