Geneva Gallery: Mitsubishi ASX/2011 Outlander Sport

Edward Niedermeyer
by Edward Niedermeyer

Mitsubishi’s ASX represents the brand’s move towards on-road crossovers, a move inspired by research showing that buyers of its Outlander big brother cross-shopped D-segment sedans rather than midsized SUV/CUVs. The C-segment ASX will be called the RVR in Japan and the Outlander Sport in the US market. And though the ASX’s front-end is allegedly inspired by the Mitsubishi Heavy Industry F2 fighter, it looks remarkably similar to BMW’s recently-launched C-segment crossover, the X1. Which kind of makes sense, considering the F2 is actually just a modified F-16. Imitation is the most commercially viable form of flattery.




Edward Niedermeyer
Edward Niedermeyer

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  • Colin42 Colin42 on Mar 04, 2010

    As a former (current model) Outlander owner I have a lot of respect for how good the brand can be. I agree that in the current us lineup only the Outlander and the Lancer are even worth considering. What i find interesting is how only in the US this will have the Outlander nametag. I assume this is so they can lump them together and claim huge (in terms of percent) increase in sales! I'd be interested to see how this compares to it's bigger brother in terms of weight, mpg etc

  • Rusted Source Rusted Source on Mar 04, 2010

    That is one pissed off looking car. They should substitute the regular horn with a crotchety old man's loud voice saying "GET OFF MY LAWN!"

  • W Conrad I'd gladly get an EV, but I can't even afford anything close to a new car right now. No doubt if EV's get more affordable more people will be buying them. It is a shame so many are stuck in their old ways with ICE vehicles. I realize EV's still have some use cases that don't work, but for many people they would work just fine with a slightly altered mindset.
  • Master Baiter There are plenty of affordable EVs--in China where they make all the batteries. Tesla is the only auto maker with a reasonably coherent strategy involving manufacturing their own cells in the United States. Tesla's problem now is I think they've run out of customers willing to put up with their goofy ergonomics to have a nice drive train.
  • Cprescott Doesn't any better in red than it did in white. Looks like an even uglier Honduh Civic 2 door with a hideous front end (and that is saying something about a Honduh).
  • Kwik_Shift_Pro4X Nice look, but too short.
  • EBFlex Considering Ford assured us the fake lightning was profitable at under $40k, I’d imagine these new EVs will start at $20k.
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