Geneva Gallery: Mitsubishi ASX/2011 Outlander Sport

Edward Niedermeyer
by Edward Niedermeyer
geneva gallery mitsubishi asx 2011 outlander sport

Mitsubishi’s ASX represents the brand’s move towards on-road crossovers, a move inspired by research showing that buyers of its Outlander big brother cross-shopped D-segment sedans rather than midsized SUV/CUVs. The C-segment ASX will be called the RVR in Japan and the Outlander Sport in the US market. And though the ASX’s front-end is allegedly inspired by the Mitsubishi Heavy Industry F2 fighter, it looks remarkably similar to BMW’s recently-launched C-segment crossover, the X1. Which kind of makes sense, considering the F2 is actually just a modified F-16. Imitation is the most commercially viable form of flattery.

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  • Colin42 Colin42 on Mar 04, 2010

    As a former (current model) Outlander owner I have a lot of respect for how good the brand can be. I agree that in the current us lineup only the Outlander and the Lancer are even worth considering. What i find interesting is how only in the US this will have the Outlander nametag. I assume this is so they can lump them together and claim huge (in terms of percent) increase in sales! I'd be interested to see how this compares to it's bigger brother in terms of weight, mpg etc

  • Rusted Source Rusted Source on Mar 04, 2010

    That is one pissed off looking car. They should substitute the regular horn with a crotchety old man's loud voice saying "GET OFF MY LAWN!"

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