#May2015Sales

Conventionally pretty, it is not. But the Lexus NX is a hit.

The NX200t and NX300h combined to generate 4,014 U.S. sales in May 2015, the best month yet for the six-month-old NX line. Year-to-date, 16,546 copies of the NX have been sold in America. Since the end of November, 19,473 NXs have found their way into driveways across America.

Lexus, of course, has a tradition of building wildly popular premium crossovers. The RX is perennially America’s top-selling premium utility vehicle.

After averaging fewer than 1,200 monthly spring sales in 2010, 2011, 2012, and 2013, the launch of the C7 presented Chevrolet with more than 3,000 sales in March and in April and in May 2014.

Surely that’s all because of pent-up demand, right? After the C6 battled quite respectably through a recession, the craziness of the C7 was bound to generate a great deal of initial demand.

And yet one year later, long since its launch, the Corvette is selling just as well. Better, in fact.

During a month in which American Honda reported the brand’s first 6,381 HR-V sales, a month in which Subaru and Mitsubishi reported record XV Crosstrek and Outlander Sport sales, a month in which Jeep sold another 4,416 Renegades, GM’s smallest crossovers combined for their highest sales total thus far, as well.

11,107 Buick Encores and Chevrolet Traxes (Traxi? Trai?) were sold in the United States in May 2015.

Land Rover USA sales jumped 19% to 5,382 units in May 2015, the fifth month out of the last six that Land Rover volume has crested the 5,000-unit barrier. Land Rover accomplished that feat just once in the previous twelve months.

More interesting than the brand’s surge – sales are up 25% year-to-date – is the fact that Land Rover shot off to a record start in 2015 with little impact from the LR2-replacing Discovery Sport.

General Motors increased their share of America’s full-size pickup truck market from 35.5% in May 2014 to 38.1% in May 2015.

Grabbing hold of an opportunity presented by Ford’s F-150 supply constraints and consequent 10% overall F-Series decline, U.S. sales of the Chevrolet Silverado jumped 11%; GMC Sierra sales increased 4%. The full-size pickup truck market was up just 1.1%, year-over-year.

Hyundai’s U.S. operations produced record sales in calendar year 2014 and in the process outsold Kia – which also reported record sales last year – by an average of 12,000 sales per month. That gap was narrower than in 2013, when Hyundai typically outsold Kia by more than 15,000 sales per month.

But after outselling its Kia partner by 6,206 units in January of this year, 8475 units in February, 16,248 in March (Hyundai Motor America’s best ever month), and 14,727 units in April, Hyundai’s favourable gap narrowed to only 1,177 units in May.

In each of the last five months, General Motors has failed to sell more than 1,800 copies of the CTS. Sub-2K CTS sales months are unheard-of. Even in 2012, when CTS volume slid 15%, Cadillac averaged 3,914 CTS sales per month in the United States and never fell below 2,300.

CTS volume dropped 31% in 2013 and another 4% in 2014. However, over the course of the last two calendar years, Cadillac averaged 2,644 CTS sales per month and never slid below the 2,000-unit mark.

In 2015, the CTS has been hit even harder.

Four out of every ten new vehicles sold in May 2015 in the United States by Fiat Chrysler Automobiles were Jeeps, ten years after Jeep accounted for just 20% of Chrysler Group’s U.S. sales.

The automaker’s 4% year-over-year improvement was powered in large part by Jeep’s 13% gain. FCA volume improved by 8,000 units despite a 58% decrease in minivan volume. How’d they do it?

Through the first five months of 2015, the Toyota Camry opened up a lead of nearly 36,000 units over the Nissan Altima in the race to end the year as America’s best-selling midsize car.

Aside from popularity, the Camry and Altima – as well as nearly every intermediate car on the market – share another factor in common: their sales are declining.

In May 2015, for the fifth consecutive month, more than one-third of the new vehicles sold in the United States were SUVs and crossovers. Year-over-year, the share of the market earned by utility vehicles increased from slightly less than 32% to slightly more than 34%, a gain equal to 50,000 extra sales in a market which saw passenger car volume tumble by nearly 30,000 units.

Led by the Honda CR-V, which was actually down 1% in May 2015, the U.S. SUV/crossover market was strengthened by new products last month. May was the second full month for the Jeep Renegade in what turned out to be the highest-volume month in the Jeep brand’s history. Not only did Jeep sell more than 20,000 Wranglers for the first time ever, not only did Jeep break the Cherokee’s sales record, but they also sold 4,416 copies of the Renegade.

General Motors earned 17.9% of the U.S. auto industry’s sales volume in May 2015, a drop from 18.5% one month ago but a slight improvement compared with May 2014, when GM’s market share stood at 17.7%.

In May 2015, GM’s U.S. sales grew at a 3% clip, twice the rate of improvement posted by the overall auto industry. GM’s gains came mainly as a result of improved pickup truck volume and a strong month for Lambda crossovers.