Chart Of The Day: Cadillac CTS Sales Are Down 41% In 2015

Timothy Cain
by Timothy Cain
chart of the day cadillac cts sales are down 41 in 2015

In each of the last five months, General Motors has failed to sell more than 1,800 copies of the CTS. Sub-2K CTS sales months are unheard-of. Even in 2012, when CTS volume slid 15%, Cadillac averaged 3,914 CTS sales per month in the United States and never fell below 2,300.

CTS volume dropped 31% in 2013 and another 4% in 2014. However, over the course of the last two calendar years, Cadillac averaged 2,644 CTS sales per month and never slid below the 2,000-unit mark.

In 2015, the CTS has been hit even harder.

Let’s remember, the CTS is not positioned in the market the way it was in prior generations. It’s no longer an upsized 3-Series rival. No, it’s the ATS’s role to now be an undersized 3-Series rival. Instead, the CTS attempts to line up directly against the BMW 5-Series, a car which is averaging more than 4,100 monthly sales in 2015.

But it’s not working. U.S. CTS sales slid 24% to just 1,698 units in January, the fourth consecutive January in which CTS sales declined. February volume likewise declined for the fourth consecutive year. March sales were down 49%. CTS sales in April plunged 47%. Most recently, May volume fell 38% to 1,792 units, and that was the best month of the year thus far. Year-to-date, the CTS is America’s 76th-best-selling car. It ranked 59th at this time a year ago.

Total Cadillac car volume is down 20% to 29,124 units in 2015, just 43% of the brand’s total. However, Cadillac sales are down just 1% overall because the brand’s Escalades and SRX are collectively up 21%.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Seanx37 Seanx37 on Jun 12, 2015

    Caddy has a lot of problems. All of which are listed in the comments. The CTS is overpriced,has too small of a backseat, and costs too much. The new CT6 is way overpriced, and had a damn 4 banger as its base engine. The turbo 4 is fine for the low end ATS. But no medium or large Caddy should have a 4. The CT6 should be Turbo V6 or V8 only. My father has a CTS, his fourth. I like it, if I am driving, or in the passenger seat. I don't fit in the backseat. GM should sell the Chinese long wheelbase version. The ATS...well, they have to lease something to people for $229 a month. A loaded v6 model isn't too bad. But it costs more than the much bigger, nicer Hyundai Genesis v8.

    • DeadWeight DeadWeight on Jun 12, 2015

      A 25k (real world pricing) leather trimmed 2015 Hyundai Sonata has more interior room, rides as well, has better fit and finish (and gauges), is as quiet, and more reliable than a 55k Cadillac CTS. Hyundai finally got serious about suspension tuning. A 2015 Hyundai Genesis 3.8 at 34k real world pricing blows the ATS, CTS and XTS into the weeds. Cadillac needs to first catch Hyundai before it can claim with a straight face that its a competitor to the Germans.

  • 415s30 415s30 on Jun 17, 2015

    I never see these in SF/marin, it's a German/Japanese area mainly. The new Maseratis are creeping in a bit.

  • Dusterdude @El scotto , I'm aware of the history, I have been in the "working world" for close to 40 years with many of them being in automotive. We have to look at situation in the "big picture". Did UAW make concessions in past ? - yes. Do they deserve an increase now ? -yes . Is their pay increase reasonable given their current compensation package ? Not at all ! By the way - are the automotive CEO's overpaid - definitely! (That is the case in many industries, and a separate topic). As the auto industry slowly but surely moves to EV's , the "big 3" will need to be producing top quality competitive vehicles or they will not survive.
  • Art_Vandelay “We skipped it because we didn’t think anyone would want to steal these things”-Hyundai
  • El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
  • El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.
  • El scotto Never mind that that F-1 is a bigger circus than EBFlex and Tassos shopping together for their new BDSM outfits and personal lubricants. Also, the F1 rumor mill churns more than EBFlex's mind choosing a new Sharpie to make his next "Free Candy" sign for his white Ram work van. GM will spend a year or two learning how things work in F1. By the third or fourth year GM will have a competitive "F-1 LS" engine. After they win a race or two Ferrari will protest to highest F-1 authorities. Something not mentioned: Will GM get tens of millions of dollars from F-1? Ferrari gets 30 million a year as a participation trophy.