By on September 27, 2014

Jeep USA sales chart 2014Outside of Maserati, which sold more cars than Jaguar in August 2014, Jeep is America’s fastest-growing auto brand in 2014. Through the first eight months of 2014, Jeep’s U.S. volume is up 45%, an increase of more than 143,235 sales.

Total FCA/Chrysler Group sales are up 14%. That’s no small feat, but it’s abundantly apparent that Jeep is motivating much of the Chrysler/Dodge/Fiat/Jeep/Ram gains. (Ram brand sales are up by nearly 58,000 units year-to-date.)

As FCA/Chrysler Group car volume plunges, sliding 18% this year according to the automaker, Jeep’s massive improvements are all the more important.

And it’s not all Cherokee-derived. Sales of Jeep’s other models, the Wrangler, Grand Cherokee, Patriot, and Compass, are up 11% in 2014. The Chrysler family now relies on the brand for more than three out of every ten sales, well up from fewer than two out of every ten in 2004.

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39 Comments on “Chart Of The Day: Jeep’s Importance At FCA In America...”


  • avatar
    petezeiss

    Jeep rocks. They’ll still sell ya round headlights.

    Hurry up with the Renegade, please.

    • 0 avatar

      I’m very anxious about Renegade. I want to buy one, but what if it’s reliability and durability turn out to be subpar? It is made in Italy, not in Ohio. 2016 can’t come soon enough.

      • 0 avatar
        petezeiss

        You mirror my thoughts. No matter how attractive it may be in every way, it’s not Japanese. The kaizen isn’t baked into its system of production from its postwar inception as with especially Toyota and Honda.

        Fiat is likely if anything to be an absolute mess of an old European-style mass producer with the expected inefficiencies compounded by a national culture of slacking, cheating and recalcitrance from its sclerotic old-family ownership to the hedonistic old-style peasant mentality of the workers who want nothing more than to be paid for not showing up.

        There’s a lot of historical precedence arguing against it, for sure. It would require total infatuation and a leap of faith for me to buy one. I doubt it will happen. Some will scoff at so much vacillation over a <30K vehicle but I don't easily part with my money. Thanks to Japanese quality and my simple desires I haven't had to for lo, these many years.

        But still…. the Renegade looks awesome sweet.

        • 0 avatar
          Vulpine

          @petezeiss: While I have nothing against Japanese automobiles per sé, I have only owned one in my lifetime and honestly I don’t like the looks of many–correction, ANY–at the moment despite their current reputation for decent reliability and haven’t since the late ’70s. I’ll admit that there aren’t all that many American or European cars or trucks that I like either, but of them all Chrysler/Fiat products seem the best-looking for now.

          More interestingly, Chrysler products have had an undeserved reputation for poor quality for decades, yet they seem to keep going long after their peers vanish from the roads. It’s surprising how many K-cars I still see, even here in the rust belt, despite how supposedly cheaply they were built. Meanwhile, the proportion of Ford, GM and yes, even Japanese vehicles built during the same decade seems almost nonexistent. Maybe better down south and in desert country, but not here.

          So what if Fiat has a 40-year-old reputation for poor reliability; what’s more interesting is how many of those 40-year-old Fiats are still running despite a severe lack of factory support. Philadelphia has a Fiat club with at least 50 members I’m aware of and nearly every model Fiat sold in the US represented. I personally worked with an engineer that flat loved his X 1/9 and drove it daily to work. I will admit he griped about how too many other drivers expected that old car to perform a lot better than it could, though. The thing had a tiny 4cyl engine and drum brakes all around–not the greatest thing for panic stops or climbing steep hills.

          No, the arguments about Fiat’s modern vehicles are purely based in 40-year-old prejudice mixed with a very few ‘lemons’ that can come from ANY manufacturer, not just Fiat. Ford’s reputation is hardly better and based on personal experience as well as anecdotal reports from many Ford-owning acquaintances is far more deserved (perhaps excepting their trucks). I guess I’m far more willing to forgive Fiat its old reputation simply because it’s been 40 years since any were sold here and they haven’t been back long enough to establish a new one–despite a single TTAC “rental review”.

        • 0 avatar
          spreadsheet monkey

          “Fiat is likely if anything to be an absolute mess of an old European-style mass producer with the expected inefficiencies compounded by a national culture of slacking, cheating and recalcitrance from its sclerotic old-family ownership to the hedonistic old-style peasant mentality of the workers who want nothing more than to be paid for not showing up.”

          Are you Peter Theil?

          http://www.cnbc.com/id/102043545

      • 0 avatar
        Timtoolman

        I’m less worried about the Italian connection, as long as the quality is there. What I hate, is the fact they used Renegade for the little pipsqueak. I’d have preferred a rebirth of the CJ-7 retro, or a new Scrambler with the name. Just the word renegade exudes someone who fights authority. That econocuv doesn’t do it for me. Still, I hope it succeeds with the young crowd.

        • 0 avatar
          petezeiss

          “Still, I hope it succeeds with the young crowd.”

          I think the Renegade is as much intended for retirees as young people. Like the Element and the Soul, I think Renegades will have plenty of silver-hair owners.

          It’s a tall, quasi-military looking, high-riding snow buggy to me. Perfect for post-middle age downsizing and second childhoods. And older drivers will likely be so gentle on it that even Fiat quality standards may suffice.

        • 0 avatar
          Vulpine

          Just like the Cube, Scion and many of the other “entry level” cars/CUVs/SUVs, I think you’ll find it’s not the “young crowd” that buys them.

  • avatar
    PeteRR

    The guy who invented the 4-door Wrangler should be memorialized in bronze. Genius.

    • 0 avatar
      highdesertcat

      Ha! Funny you should mention that. A guy I know’s daily driver is an old 2-dr Wrangler 4X4 Soft-top. His wife commutes to work in a beat-up old Yaris of old.

      But the family vehicle for outings with the 3 kids and camping is a 4-dr Wrangler 4X4 Hard-top Sahara.

    • 0 avatar
      James2

      You mean Han Solo invented the thing? Oh, wait, that was carbonite… sorry, my bad.

  • avatar
    Pch101

    This seems to reflect differences in brand equity between cars and trucks in the US. There are some consumers who would never dream of buying an American passenger car but who would willingly buy an American truck or sport utility.

    The domestics have far more credibility as truck makers than as car makers. It seems that the goodwill lost by the likes of the Vega, Pinto, Citation, etc. didn’t create a stigma for the trucks.

    • 0 avatar
      Big Al from Oz

      How many Jeeps are trucks?

      The closest is the Wrangler.

      I do suppose you actually consider the PT Cruiser a truck.

      • 0 avatar
        petezeiss

        I think Pch means that big, rugged yet comfortable vehicles in the American tradition of FE-doesn’t-matter are still built best and most affordably by Americans regardless of how we effed up modern, smaller passenger cars.

        I think you mean garble bloogle glub glub.

        • 0 avatar
          Pch101

          I’m starting to think that not everyone in Australia is provided with an education.

          I don’t read his stuff, as he isn’t very bright. (My scrolling abilities are superior to his cognitive skills, apparently.) I don’t mind that he keeps following me around like a snarling poodle, but it would be nice to have a stalker who is capable of saying something smart every once in awhile.

          • 0 avatar
            petezeiss

            I’m not the stalkee, I’m leaving it there.

            But I wholly agree with your point about the Big 3 still having excellent reputations with trucks and SUVs even among those like me who have become Pavlovian in our preference for Japanese or German in everything else.

          • 0 avatar
            Pch101

            I guess that it’s fortunate that Ford never made a truck based upon the Pinto.

          • 0 avatar
            Big Al from Oz

            @Pch101,
            Most every country manufactures trucks and they are also good at it.

            Look at most developing nations, they start with trucks. Why? Because they are the easiest.

            Does and can the US emulate the Japanese and EU with cars? It imports most technology for them.

            As for your sports utility. I can name many ‘foreign’ sports utility vehicles that are fantastic and better than what the US offers.

            The Y62 Patrol or a 200 Series Landcruiser are far superior to any Jeep or Caddy Silverdo Escalade. I would even say far more durable.

            The US is a great marketing nation.

            US vehicles are quite good. But I wouldn’t go as far as you often go with your commentary.

            Jeep products are currently having some issues. As I’ve stated FCA with it’s Jeep brand is targeting the Korean’s at the moment in pricing and bling.

            That’s why the US doesn’t want to have a fair FTA with the Asians’. EU yes. Because most EU SUVs are very good to excellent and better.

            Asian SUV and trucks are more competitive with the US. But the Asian can build them better and cheaper than the US.

            Like El Scotto said the dreaded chicken tax.

          • 0 avatar
            heavy handle

            Al,

            The Patrol and Land Cruiser may be better trucks in some abstract way, but they are not as good as American trucks when it come time to do American things: go to the mall, block the passing lane while swaying from side to side, do some light towing every year or two, carry a new barbecue home from the big box store, etc, etc.

            Almost nobody in the US has any use for trucks that can cross the Amazon basin in a straight line, or that can last 15 years in a Western Australian iron ore mine. In fact, the things that make trucks suitable for those tasks also make them unsuitable for the kind of things Americans actually do.

            Durability is also irrelevant. The people who buy new Yukon Denalis and JGCs would not be caught dead in a five year old truck. If anything, the cheap paint and trim help them to tell their country-club neighbors apart from the landscaping crew that purchased their old Tahoe.

          • 0 avatar
            Big Al from Oz

            @Heavy Handle,
            I do like US pickups and SUVs.

            The problem I have with Pch101 is his overly zealous attitude towards the US auto industry. It went broke because of people like him. No realism in his approach.

            The best international performing vehicle out of the US is Jeep. And yet they compete with bargain vehicles.

            My overall remark would be if the US has such great vehicles, why did the Euro’s and Asian’s take over the world with vehicle manufacturing?

            Why is the world not driving US vehicles?

            This to me seems a simple enough form of proof.

            The US builds vehicles and regulated them to suit the Big 3. The US is one of the only countries that will maintain differing rules and standards to maintain it’s uniqueness, that is artificial.

            People are people, Americans’ are no different than anyone else.

    • 0 avatar
      el scotto

      Before this devolves into: Class III and Class V pick-ups (in my state it registers as a pick-up truck, now pay your personal property tax), OCDECDEDED (European specs Americans don’t give a whit about), the much feared “chicken Tax”(argued to death on TTAC), and the I want a small truck to haul icky things ilk (discussed endlessly here). 1. Suburban/ Escalade; there are times you need to haul people and large things. With this being America, large people too. Guys who buy trucks to work with buy their trucks like they buy their work boots: Simple, sturdy, dependable, a tad pricey, kept around for the long haul. It really gets down to your footwear. What Class is your truck? A bunch that’s really proud of their super shiny penny loafers. Euro-specs? Ugly-shoe hipsters wondering why they’re left amusing each other. Chicken-taxers? Ugly, un-hip shoes bought at the outlet mall. Small Truck Jihad? Opera pump wearing pontificators. Each and every one of them. I used to keep a spare pair of Red Wing boots in my pick-up that was registered by weight. Then again, this fee schedule isn’t complicated enough for some people on here and many of those await to tell me how I’m grossly misunderstanding it. http://www.dmv.virginia.gov/webdoc/pdf/dmv201.pdf and https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQX4EW5Ne_aNInTlyjeki4XYrTQDaGl_jeDxZE69OIdk9U1KUmVSA

      • 0 avatar
        petezeiss

        That was marvelous. Just for S&Gs I dumped it into Google Translate and chose Latin. Here’s an excerpt:

        Antequam hoc pertinet: Class III et V Class pick-ups (in me sunt descripta dolor pick-sursum, nunc redde personalis proprietas tax), OCDECDEDED (ut ne hilum de Americans European Specs), et multo timuit “Tax pullum” (TTAC arguitur ad mortem), et ait illi quid hoc genus homines parva dolor trahere icky rerum (hic discussa sine fine). 1 suburbana / scalisque; aliquando opus ad trahunt et populo magna solebam.

        Apparently the Romans had no word for “icky”. How the hell did they talk about Celts?

    • 0 avatar
      bkmurph

      You’re onto something, Pch101. If I understand correctly, one of the aims of the now-defunct Eagle marque was to get people into domestic passenger cars the way Jeep had gotten people into domestic SUVs. That’s why many Jeep dealers were also Eagle dealers, and vice versa. Of course, Chrysler axed Eagle, but the growing popularity of SUVs and (later) CUVs has meant that the Jeep brand by itself can attract new customers, without that separate (complementary) marque for passenger vehicles.

      • 0 avatar
        Pch101

        Eagle wasn’t the only attempt made by the domestics to deal with this passenger car stigma problem.

        GM had both Saturn (Japanese production techniques on a US assembly line and Geo (a sub-brand for imports sold at Chevy dealerships.)

        Ford had Merkur, its attempt to take advantage of the origins of its German imports.

        GM acquired SAAB in order to have its own European (quasi-)luxury brand, while Ford created PAG to take its luxury segment where it didn’t think that Lincoln could go.

        One could speculate that Marchionne split Ram away from Dodge in order to shed whatever stigma comes with the cars (although I would not make that argument.)

        Americans kept feeling good about the trucks, even as they became disenchanted with the cars. It surely explains one reason why the domestics moved their trucks upmarket; the trucks provided some opportunities to capitalize on their brands that the cars did not.

      • 0 avatar
        ect

        The truth (as is often the case)is rather more prosaic. It had nothing to do with any passenger car stigma problem, or import-beating strategy.

        When Renault controlled AMC, they designed a new mid-sized sedan based on a Renault model, which was to be called the “Premier”. Upscale models were to be powered by Renault V6 engines.

        When Chrysler bought AMC, what they wanted was the Jeep line and the then-new plant in Brampton. To get it, they had to agree to continue production and sale of the Premier, and to commit to a “take or pay” deal for the Renault engines. This meant that they had to put a brand on a car that was to be sold by Jeep dealers, and “Eagle” was what they came up with.

        It was clear at the time that, however good the Premier was, Chrysler had no heart for it (NIH, anyone?). They killed the product and the brand as soon as they could. Every one they made, or had to pay Renault for not making, was part of the price for getting Jeep and Brampton.

  • avatar
    mikeg216

    There’s plenty of countries that have free trade agreement with the US to side step the chicken tax if they wanted to, if Toyota cannot sell pickup trucks to Americans no one can. Because let’s face it, the tundra is a colossal failure if you look at their sales projections.

  • avatar
    VoGo

    A Dutch company, headquartered in London, under Italian control. Vehicles engineered in assorted countries (including Germany and Italy) and assembled in multiple countries.

    How, exactly is Jeep ‘American’? Is the B&B so easily fooled?

  • avatar
    Timtoolman

    I wonder how much of that was in the original plan, back when Chairman Lee was at the helm? Chrysler absorbed what was left of AMC in 1986, and kept the Cherokee and CJ-7, which was morphing into the YJ. Eagle was a failure, and eventually shut down, leaving, what, two SUV’s?

    Soon, Jeep will be what Chrysler once hoped to be; the standard bearer for the company. Prices for Jeeps are creeping up and getting fancier by the minute.

    And I will soon own a new Wrangler of my own.

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