Report: EV Enthusiasm Faces Challenges

Reuters is out with a report today showing that while the industry continues to make a strong effort to transition to electric vehicles, the ride won't be smooth, especially for investors.

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EV Startups Are Torching Cash to Keep Up With Rising Costs and Inflation

Startup electric automakers are facing a series of crises that could cripple them financially and make it hard to grow in any meaningful way in the future. Inflation and incredible jumps in raw materials costs have led companies like Rivian and Lucid to lose staggering sums of money over the last year. 

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QOTD: Does the Dealer Model Need to Finally Change?

We've covered two stories today in which the dealership model comes into play.

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Lucid Sues Texas Claiming Dealer Rules Are Too Restrictive

Electric-vehicle startup Lucid has sued the state of Texas, saying that the rules around selling cars in the Lone Star state are so restrictive they amount to "economic protectionism."

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QOTD: What EV Startup Would You Invest In?

Here's a brain buster for you: Let's say you woke up tomorrow flush with cash. More than you could possibly ever spend. So you decided to invest of some of it. Knowing EVs are poised to become a larger part of the automotive market, you bet on a startup.

Which one do you choose?

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Opinion: When It Comes to EV Range, 520 Miles Are Too Many

You can say what you want about Lucid Motors and their upcoming Air luxury sedan, but you can’t call their PR team “shy”.

“An absolute triumph of efficiency,” reads the headline. “Lucid Air achieves 520 miles of range … besting the closest competition by over 100 miles.”

Think about that. There is a fast, comfortable electric car that will go a full five-hundred and twenty miles before you need to stop and plug it in. As Jasper said when he stepped out the Kwik-E-Mart freezer, “What a time to be alive.”

But, like, do you really even want an electric car that can go 520 miles? The more I stare at that figure, the more I think the answer to that question is: Maybe I don’t.

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Lucid Motors Becomes an Automaker

Production of the 2022 Lucid Air started this week, adding another automaker to the North American roster. The manufacturer held an event on September 28th, inviting Arizona Governor Doug Ducey, relevant executives, big-time investors, select media outlets, and customers who dropped $170,000 to purchase the limited Dream Edition of the electric vehicle.

While often framed as a Tesla ripoff, Lucid Motors has been setting its sights so high that it hardly feels like a fair assessment. Because the Air is offering one of the most impressive all-electric spec sheets in the industry right now and should probably worry the competition.

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Special Edition Lucid Dreams Involve Plenty of Power, Range

Lucid has two new versions of the limited-edition Dream Edition in queue — one that focuses on power and one that focuses on range.

Naturally, their names reflect this focus — they are the Dream Edition Performance and Dream Edition Range.

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A Q and A With Lucid At Pebble Beach

“The times they are a-changin’” sang Bob Dylan in the early 1960s. The legacy of the song can be seen as to how, no matter the year, it always finds a way to relate to contemporary life.

Take electric vehicles, for example. In just a decade, electric vehicles went from almost non-existent to Tesla selling hundreds of thousands each year. Furthermore, numerous global automakers have released their own EVs and/or pledged to have their entire model lineup be exclusively electrified by the end of the current decade.

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Progress, Thy Name is ZETA: New Electric Vehicle Lobbying Group Hits the Scene

If you think the political class is interested in what kind of policies citizens would like to see implemented, you’ve clearly never heard of lobbying groups. While we’re stuck at home writing thoughtful letters to congressional interns in the faintest hope that they’ll be dictated to a senator, corporately supported lobbyists are taking legislators out to dinner so they can discuss how best to govern on a single issue. They’re important in determining the trajectory of the nation but many get criticized for placing the needs of the business over that of the individual voter.

Buckle up, because we’re getting another one. On Tuesday, the Zero Emission Transportation Association (ZETA) held its own coming-out party and announced its mission to advocate for “national policies that will enable 100 [percent] electric vehicle sales throughout the light-, medium-, and heavy-duty sectors by 2030.”

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EV Age Dawning Now? NYT Says Yes. We Say Maybe.

The New York Times, or one writer paid by the New York Times (one journalist’s take or analysis or opinion doesn’t represent the entire paper, you know), had a piece out a couple days ago claiming the dawn of the EV age is now.

Somehow, I missed this article until now. But let’s a look at its assertions, shall we, and see what is and is not accurate?

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Frunk Yeah: Lucid Air Debuts, Starts at $80,000

Minus an unpleasant amount of virtue signaling, the Lucid Air debut was pretty good. But this is technically a commercial so what else could we have possibly expected? Lucid is an electric vehicle brand so it’s required by law to succumb to the growing list of EV clichés. Building this car the way Lucid does won’t just be better for the environment, “it will be better for all mankind.” We need to rally together because the world is ending. This startup is changing by building an extravagant automobile — that was the gist of the presentation anyway.

“We’re a California company,” explained the car’s interior designer. The Golden State was apparently so important that the interior color palates are based entirely on the way the sun plays off California’s various regions at different times of the day. They even held the event on the state’s birthday and made sure to mention it.

You get the idea. It started out a complete drag. And yet the car itself was quite interesting and the technical portions of the presentation excelled at explaining why someone might actually want this car over literally everything else that’s on the market right now.

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Upstart Lucid Banks on Big Numbers, Not Bodystyle

There’s no shortage of fledgling electric automakers peddling their future wares, so how does an embryonic car company avoid becoming just a face in the crowd? If you’re Lucid Motors, you aim for big numbers. The kind that matter to motoring enthusiasts, not environmentalists.

With its first model, the Air, Lucid plans to wow would-be buyers not just with an impressive driving range, but also power and acceleration specs. Those early numbers arrived today, one week ahead of the production model’s public debut.

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Charging Perks Await Owners of Lucid's Long-range Lux Sedan

Getting something for nothing always feels good, like when the dealer serves up complimentary air freshener or a water bottle during your regularly scheduled servicing. Alright, so you’re paying for it in a roundabout way, but it’s still nice. Even the complimentary coffee in the waiting grotto counts as something.

For buyers of the Lucid Air, a very long-range electric sedan due to arrive in driveways early next year, a three-year perk awaits. This week, Lucid announced buyers will be table to tap into Electrify America’s charging network for free.

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Lucid Motors Claims 517 Miles of Range From Upcoming EV Sedan

The Lucid Air, an unabashed luxury electric expected to roll out of an Arizona factory early next year, just got the PR boost it needed.

Working with FEV North America at the firm’s Auburn Hills, Michigan test center, Lucid and its partner put the Air to the test, applying standard EPA testing procedures to wring out the vehicle’s maximum driving range. The resulting number was impressive, to say the least.

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  • SCE to AUX By the time they're done thinking about it, others will beat them to market by 5 years.Nissan has been thinking about water cooling its EV batteries for a decade, and now that the Ariya has it, they've only now begun to ship it.By the way, "lightweight pickup" will be an oxymoron if it's electric. It won't be 3 -5 tons, but it will easily be 2 if it's to have 250+ miles' range.
  • Mark This is what it cost to drive a Tesla Model S Plaid for 11k+ miles in one year. You would pay more to drive a Yaris that far, never the less a performance car on the Plaid level. I don’t know where they got their math, but mine is actual real world results. We live in a cold climate and have removed our wheel covers, both of which hurt range, so your mileage may vary.
  • Jack Bummer, his successor sounds like just another electric car shill :(
  • IH_Fever Nissan should call for a real pickup before they call for electrification...
  • Bobbysirhan Direct injection cuts certain emissions that were already so small as to be completely meaningless, but it introduces particulate emissions that aren't a problem on port-injected engines. Stay tuned for a particulate emissions panic to be used as a justification for banning all of the ICE engines produced under recent EURO emissions standards tiers.