Lucid Motors Becomes an Automaker

Matt Posky
by Matt Posky
lucid motors becomes an automaker

Production of the 2022 Lucid Air started this week, adding another automaker to the North American roster. The manufacturer held an event on September 28th, inviting Arizona Governor Doug Ducey, relevant executives, big-time investors, select media outlets, and customers who dropped $170,000 to purchase the limited Dream Edition of the electric vehicle.

While often framed as a Tesla ripoff, Lucid Motors has been setting its sights so high that it hardly feels like a fair assessment. Because the Air is offering one of the most impressive all-electric spec sheets in the industry right now and should probably worry the competition.

“The proprietary EV technology that Lucid has developed will make it possible to travel more miles using less battery energy. For example, our Lucid Air Grand Touring has an official EPA rating of 516 miles of range with a 112-kWh battery pack, giving it an industry-leading efficiency of 4.6 miles per kWh. Our technology will allow for increasingly lighter, more efficient, and less expensive EVs, and today represents a major step in our journey to expand the accessibility of more sustainable transportation,” Peter Rawlinson, CEO and CTO of Lucid Group, said at the event. “I’m delighted that production cars endowed with this level of efficiency are currently driving off our factory line.”

With manufacturing duties split between the Advanced Manufacturing Plant (AMP-1) and nearby Lucid Powertrain Manufacturing (LPM-1), the company thinks it should be able to commence deliveries in October. However, that will be limited to the 520 all-wheel-drive Dream Edition cars people paid extra for. The Range variant offers 520 miles on a single charge while the Performance model is said to offer an operating area of 451 miles and enough horsepower to breeze through a quarter-mile in 9.9 seconds at 144 mph.

Next on the production docket will be the 800-hp Lucid Air Grand Touring ($139,000).

Lucid said it currently has around 13,000 reservation holders, though its survival will hinge on its sales performance after those deliveries are handled and it has to focus on base (which will be rear-drive only) and mid-trimmed cars. While the manufacturer has said those models won’t have the same charging capacities as cars boasting higher MSRPs, everything is supposed to yield a maximum range in excess of 400 miles and retain DC fast-charging capability. Customers will also get three full years of free access to Electrify America charging stations.

All in all, it’s sounding quite good for Lucid. But we’ll have to wait and see if it can maintain momentum and reach the same heights that Tesla has. Lucid Motors has made some bold assertions about the future and it could be undone if has to break a bunch of promises regarding the lesser trims or quality control becomes an issue. This is a brand-new automaker, after all.

But things are looking up for the time being and the company is even considering subsequent vehicles. AMP-1 is supposed to begin production of an all-electric SUV using much of the same technology that’s gone into the Air. Its launch has tentatively been scheduled for sometime in 2023.

[Images: Lucid Motors]

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2 of 24 comments
  • Imagefont Imagefont on Oct 01, 2021

    Tesla is the Starbucks of electric cars, and there is only room for one. This company will not duplicate their success even if the product is superior, because that’s not why people by Teslas. Ford and GM won’t have that kind of success either, regardless of the product. These second comers will have to get by on their merits, price and value. And $100,000+ cars do not represent good value in any way shape or form. But good luck anyway!

  • El scotto El scotto on Oct 01, 2021

    Uh, what will they do when Lexus/Mercedes/JLR come out with their EV flagships? Technical competence, history, and cachet sell those three. An upstart EV built in a factory that should be made into GM's Shrine To Mediocrity will be a hard sell to those who lease a six-figure vehicle.

  • Tassos And all 3 were ordered by Fisker's mother. Seriously, given Fisker's terrible record of Failure in the past, only an utter loser, (for example, VGhost or Art Vandelay?), looking for a BEV terrible enough to be a proper replacement of his 11 mile range Fiat 500E, would order one of these. (apart from Fisker's mother)
  • Tassos And all 3 of them were ordered by Fisker's mother.Seriously, after Fisker's DISMAL record of UTTER FAILURE in the past, only a GOD DAMNED MORON would order this one.
  • RHD Any truth to the unconfirmed rumor that the new, larger model will be called the bZ6X? We could surmise that with a generous back seat it certainly should be!
  • Damon Thomas Adding to the POSITIVES... It's a pretty fun car to mod
  • GregLocock Two adjacent states in Australia have different attitudes to roadworthy inspections. In NSW they are annual. In Victoria they only occur at change of ownership. As you'd expect this leads to many people in Vic keeping their old car.So if the worrywarts are correct Victoria's roads would be full of beaten up cars and so have a high accident rate compared with NSW. Oh well, the stats don't agree.