My father has historically been a Ford man. Despite numerous forays into Chevrolet, Chrysler, Volkswagen and Toyota, he has always returned to the Blue Oval when the time came to purchase a keeper. Other nameplates came and went, receiving slightly less attention, but there was always at least one well-maintained Ford in the garage. As a result, I became familiar with dealerships using the suffix “Ford Lincoln Mercury” at a very young age.
For me, it was an opportunity to ogle the fancier sedans my father claimed didn’t make financial sense. “It’s the same car,” he would always say. “This one just costs more.”
When you’re eight and have nothing to distract yourself with other than the swizzle sticks you stole from the coffee area, fatherly advice has a way of sinking in. I’ve often wondered why automakers would even dare place their premium offerings so close to their less-expensive models. But times have changed.
Big, Detroit-made Malaise Era personal luxury coupes still keep showing up in the big self-service wrecking yards, more than 35 years after the last one rolled off the assembly line. Yes, the diminished-expectations Mark VI, the “What Oil Crisis?” Mark V, and the rococo Mark IV— examples of each of these will appear in your local U-Wrench yard from time to time.
Here’s a worn-out Mark IV from the year of Nixon’s resignation and Haile Selassie’s banishment from his throne in a lowly Beetle, now awaiting The Crusher in a Denver yard.
The 2020 Lincoln Aviator, a much-championed midsize crossover only just entering dealerships, has earned the second recall of its very short life. The crossover, along with the current- and previous-generation Explorer, the Ford Expedition, F-150, and Super Duty line are nameplates involved in a recall concerned with seatback strength.
According to Ford, vehicles may have left the factory “missing the third pawl required for seatback strength,” meaning that seatback may not stay in place in the event of a crash. The recall covers more than half a million vehicles sold in North America.
Following months of negotiations and tweaks, a temporarily shelved plan aimed at boosting the standing of the Lincoln brand is back on.
While Ford hopes to turbocharge Lincoln sales by compelling dealers to build standalone showrooms for the brand, the automaker’s Lincoln Commitment Program went back to the drawing board late last year after backlash from nervous dealers and a California dealers association. Now, Ford’s effort to make Lincoln customers feel special looks a little different.
We’re not going to sugarcoat it — Cadillac routinely bests Lincoln in terms of sales. General Motors’ luxury marque constantly carves out a larger portion of the domestic market and has managed to make global inroads Ford’s premium division has not. For example, Cadillac saw 228,043 deliveries in the People’s Republic of China last year. Lincoln only saw 55,315.
However, the race at home is much closer. Last year in the United States, GM shipped 154,702 premium-badged cars to Ford’s 103,587. But Cadillac has been losing ground in North America while Lincoln has remained comparatively stable, slowly rebuilding its strength. Cadillac may still outsell Lincoln overall, but the gap is beginning to narrow.
Got your eye on Lincoln’s upcoming Aviator? You’ll be pleased to learn the brand’s premium midsize crossover will enter your driveway with more bragging rights than previously thought. Specifically, more power for the same price.
As Lincoln doles out a small fleet of 2020 Aviators to a cabal of shrimp-loving auto scribes, the provided spec sheet held a surprise. The model’s certified power figures are not the same figures listed during the Aviator’s 2018 LA Auto Show reveal.
Until the refresh of the Cadillac Escalade arrives, you want the Lincoln Navigator if you need a premium American battle tank. It’s a Raptor-powered beast of a cruiser, and Lincoln is keeping it fresh for the 2020 model year by offering a new appearance package and more standard tech.
Starting with the visuals, there is now a Monochromatic Appearance Package for the Navigator. If you don’t like chrome, and this author doesn’t, then this is a box you’ll want to check. Yes, there’s still some chrome, it is a Navigator after all. But the Monochromatic Package on the Reserve series offers three different colors to “showcase the bold lines” of the Navigator.
J.D. Power’s 2019 Initial Quality Study (IQS) shows industry-wide problems per 100 vehicles (PP100) failing to improve for the first time since 2014. Genesis, Kia, and Hyundai take the top three spots, improving on their 2018 results, while 18 of the 32 brands studied declined.
Hyundai Motor Group’s brands continue their trend of increasing their advantage over their competitors. The Genesis brand improved from 68 to 63 PP100, Kia from 72 to 70 PP100, and Hyundai from 74 to 71 PP100. Ford and Lincoln round out the top five with 83 and 84 PPH, respectively. Land Rover is most-improved over 2018, improving by 37 PP100, but they still sit second from last in the study at 123 PP100.
That didn’t take long. After six years spent crafting the design language of Lincoln’s growing stable of vehicles, design director David Woodhouse abruptly resigned earlier this week. The 50-year-old’s connection with parent Ford Motor Company was a long one — 20 years, since his days at Ford’s Premier Automotive Group.
The mystery as to where Woodhouse would land next is over. On Friday, Nissan announced the former Lincoln designer will go to town on the next generation of the brand’s vehicles.
Today’s post is not meant to convince you that any particular crossover ranks super high on my personal Top Forty. Indeed, I would prefer if the Lincoln Motor Company was still cranking out Town Cars and Versailles (ok, maybe not the Versailles) than a myriad of tall wagons. However, market conditions rule the roost and here we are.
Longtime readers (thanks, both of you) know my unreasonable Stockholm Syndrome relationship with the Lincoln brand. This helps explain today’s choice, but you know what also helps its selection? That’s right — this platform’s return to rear-drive architecture.
The end of the Seventies was a time of quiet reflection. A time where Americans pondered things like fuel prices, polyester suits, and what a large sedan should be. As the reality of automotive downsizing moved ever closer to realization, one or two of the large sedan dinosaurs had a last hurrah. Today’s Rare Ride is one such example.
It’s a 1979 Lincoln Town car; more specifically the extra-luxurious Williamsburg Edition.
David Woodhouse, who took on the role of director of design at Lincoln Motor Company in 2013 before gaining expanded duties in 2017, has resigned his post. No reason was given for his abrupt departure.
Woodhouse’s exit comes after the designer and his team finished work on revamping the brand’s SUV-heavy lineup and crafting a new model to draw the sales Lincoln so desperately craves.
The past three Wednesday editions of our Question of the Day post centered around the most gracefully aged designs from everyone’s favorite decade: the Nineties. We discussed American vehicles, moved onto Euro rides, and most recently discussed Asia.
But what happens when we flip the question around, and think about designs that aged in the worst ways?
Lincoln Motor Company brass aren’t afraid to tout the brand’s concerted push to redefine the idea of what an upscale American vehicle should be — in the process, hopefully ridding itself of a longstanding stigma born of lackluster past offerings. The latest entry in Lincoln’s renewed lineup is the 2020 Corsair, bound for dealers late this year.
A replacement for the compact MKC, the Corsair lists the Mercedes-Benz GLC, BMW X3, Audi Q3, and especially the new Cadillac XT4 as its main rivals. As Lincoln has now bestowed pricing upon the Corsair, we’re able to contrast those two domestic challengers.
A short while ago, we ran a QOTD post about special branded editions, gauging our readers’ desire to see them return in 2019. Today’s Rare Ride is one of the special designer brand editions of yesteryear (the Eighties), which represented luxury, taste, and wealth.
Grab your wide-lapel blazer. It’s time for Bill Blass and the Lincoln Mark VI.
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