Ford Edge, Lincoln Nautilus in Danger?
Ford’s utility vehicle lineup may grow too crowded to sustain the midsize Edge and its Lincoln Nautilus sibling for much longer. That’s the opinion of AutoForecast Solutions’ Sam Fiorani, who claims the Blue Oval has cancelled next-generation versions of both models.
Introduced for the 2015 model year and facelifted for 2019, the two-row Edge and Nautilus (formerly, the MKX) slot between the compact Escape and three-row Explorer, but the appearance of new models in the coming years might trample these models into the dust. If so, it could spell the end of Ford’s vehicle manufacturing presence north of the border.
The current generation of Edge and Nautilus is expected to run its course by early 2023, and a direct replacement doesn’t seem likely, Fiorani said, as reported by Automotive News Canada.
After last year’s cancellation of the Ford Flex and Lincoln MKT, the Edge and Nautilus are the only models rolling out of Ford’s Oakville, Ontario assembly plant. “Unless Ford decides on a different program to replace the Edge, there’s no future for Oakville,” Fiorani said.
That would leave Ford with just two propulsion plants north of the border. Eager for profits, slimmed-down costs, and a boosted stock price, Ford might see Canada as too expensive a locale for production. The current labor contract with the automaker’s Canadian workforce expires this fall, and you can be sure the continued operation of its sole car plant will be top of mind.
Why would the Edge and Nautilus vanish in the first place, you ask? New additions to the Ford lineup. Among them, the upcoming Bronco and smaller Bronco Sport, as well as the addition of new midsize electric SUVs slated to appear around the same time as the Edge and Nautilus’ supposed departure. In such a scenario, the middle of the market would simply be too crowded.
While the Edge boasts steady sales in both the U.S. and Canada, European sales haven’t proven healthy, and a considerable measure of the model’s volume can be attributed to less-lucrative fleet sales, Fiorani said. As well, the midsize Nautilus now has a footprint twin in the new, rear-drive Aviator, which better projects the image Lincoln wants buyers to see.
For its part, Ford is staying tight-lipped about the possibility of culling these models, and of vacating Canadian car manufacturing. The first Ford to roll off a Canuck assembly plant emerged from a Windsor, Ontario factory in 1904.
[Images: Ford Motor Company]
More by Steph Willems
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Stuki Moi "....need to be dealt with through increased enforcement efforts."Everything "need to be dealt with through increased enforcement efforts." By ever more totalitarian Dear Leaders. And ever more jackboot "enforcers." Just another day in the Dysfunctional States of Dystopia
- John It is ashame that a company that evaluates toaster ovens, like consumer reports, is allowed to cast such negative press upon what is perhaps the world's best selling pickup truck, such being a classic engineering marvel like the ford f150 series. I have personally bought, lived with, and have driven these vehicles for almost half a century, and I can tell you that to me they are incredible wonderfully crafted machines that have been not only helpful in every respect a truck can be, but beautiful to drive particularly with the modern technology packages now incorporated in their systems packages. I say leave the evaluations and judgement calls to those who's knowledge of automotive engineering and design are expert to the matter in question.
- Tassos https://carsandbids.com/auctions/3pZZPpk6/1989-mercedes-benz-300seAwesome Tassos' Playmate of the dayI could not resist this one, which is a Gorgeous S class, and sold for practically peanuts, $2,600!!!! It is a lowly 300 SE from 1989, big, safe as hell, heavy and underpowered. The IDEAL car to buy for your punk kid going to college. And you can buy THREE of them for the price of that POS Honda Fit Clown car!!!!
- SCE to AUX This is a policy problem, not a technology problem. Asking electric buses to do this service is just as absurd as asking a fleet of jitney drivers to do it.But they're thinking too small - the Tesla Semi could do the job.
- TheEndlessEnigma Ah Mini, the news no-one was waiting for.