By on October 21, 2020

The other day a fellow friendly Car Twitter user tweeted a Craigslist link to me. And when I clicked on it moments later, a fantastical sight presented itself: A rare and enormous Lincoln Mark V, in ultra luxurious Givenchy Designer Series trim.

It’s a must see.

We did cover a later generation Continental coupe before, in the much maligned Mark VI. That particular example was a Bill Blass trim, and hailed from 1983. But to tell the story of today’s Mark V, we head back to 1977. Lincoln needed to update the Mark IV which had been in production since 1972. As America headed into the prime of the personal luxury coupe era, Ford knew they needed to do everything bigger, bolder, and more polyester-er. They kept the Mark IV’s platform underneath, but carried out extensive revisions to the exterior and interior.

When the new Mark V debuted for ’77, it carried sharp styling and more baroque detailing on its body, which grew in size to become the largest coupe ever sold by Ford. Spanning a full 230.3 inches in length and 79.9 inches wide, Mark V filled all parking spaces easily. The new styling was a preview of what was to come for Lincoln in the Eighties, as the brand filtered the sharp edges of its flagship down to its other offerings.

Standard on the Mark V was a 400-cubic-inch (6.6L) V8, with a 460 V8 (7.5L) offered as an optional extra. All examples used the three-speed C6 automatic, which was also found in the F-150 through 1996. The 400 engine was a concession from Ford in a nod to fuel economy, as it was the smallest displacement fitted to a Lincoln product since 1957.

There were several groupings of luxury equipment available on Mark V, but as before, the pinnacle was the Designer Editions. Special paint, detailing, and interior colors were hand-picked by the designers themselves, supposedly. Editions for the 1977-79 run were Bill Blass, Cartier, Givenchy, and Pucci. The color combinations varied with each year, so it was obvious to other Lincoln customers precisely which Designer Edition you owned. All ’77 Givenchy cars were metallic Dark Jade on the outside, with matching Dark Jade interior materials in leather or velour. Worth noting, the Givenchy was the only Designer Series to receive a reverse landau treatment (half roof and A-pillars), and the heavily pillowed velour seats were only an option for 1977. Other years offered leather only.

The Mark V was the most successful of the Mark series coupes and sold 228,262 in a three-year run. Its changeover and downsizing to the Mark VI marked a real change for the model and a sales decline (like in all PLCs) from which it would not recover.

Today’s Givenchy is, of course, fully loaded and powered by the 460 V8. The seller indicates just 1,716 were made in this specification for 1977. Cruise control and power everything is made better by functioning air conditioning. With 61,000 miles, Monsieur Givenchy requests $14,700.

[Images: seller]

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36 Comments on “Rare Rides: The Exceptionally Emerald 1977 Lincoln Continental Mark V Givenchy...”


  • avatar
    FreedMike

    I actually liked this iteration of the Mark better than the previous one. This was Peak Brougham Coupe – way better looking than the Eldos of that period. Clean, sharp, imposing and classy. If it had a tan leather interior, I’d be in love. As it is, though, those green innards are just…spectacular (which is a polite way of saying the color is awful).

  • avatar
    MiataReallyIsTheAnswer

    I LOVE IT. Best colors, best wheels.

  • avatar
    gearhead77

    Wow. So much green, including the asking price. Looks like a set piece from the Wizard of Oz. So tufted and ruched and green.

    I’m not a huge fan of these cars, too big and baroque for me. I understand it’s rare given the condition and trim level, but does that make it 14k for anyone? Museum piece, even at 61k miles?

    My first car was an 81 Regal that was this green inside and out, but the sheer scale of this thing drives it home more!

  • avatar
    SCE to AUX

    That is spectacular. The emerald color, the velour, and 460/C6 are over the top in every way.

    I especially love the ultra, ultra long quarter panels on 2-door large cars of this era.

    $14k for that beast? Not bad, really.

    “The 400 engine was a concession from Ford in a nod to fuel economy”: You don’t get to write that every day.

  • avatar
    PrincipalDan

    460 V8 – Yes
    Color combos – Yes
    From the year of my birth – Yes

    Gimme!

    (Yes I know I’ve barely been commenting but there’s not much here lately I feel compelled to comment on.)

  • avatar
    Lie2me

    As a teenager a friend of mine’s mother had one of these and occasionally my friend and I got to joy ride around town feeling pimpy as hell. That 7′ hood and massive sunroof really stuck in my memory. A sharp turn seemed to cause the car to turn a couple of seconds before that hood caught up.

    Beautiful car in it’s day, but oh that cheesy Ford steering wheel that was found on every single car they made

    • 0 avatar
      justVUEit

      I know, right? The bean counters must have been high-fiving themselves over the buck or two they saved between using the cheesy corporate wheel and a Ford-branded (not even a Lincoln badged) radio. Imagine a Cadillac-like 3 spoke (not the cheesy single spoke Caddy switched to in 77) on that beast.

  • avatar
    chris724

    It’s almost 20 feet long!

  • avatar
    Jeff S

    I like this car. One would be hard pressed to find a 77 Lincoln in this shape and for its condition it is well worth the price. I miss the days when you could buy a new vehicle with an interior other than black and gray even tan is becoming rare in new cars.

  • avatar
    SilverCoupe

    A beautiful example of a car I would not want to drive or be seen driving in. I downsized from a Riviera to a Scirocco in about this year (1978), but it was in approximately this color green!

  • avatar
    dukeisduke

    “…the three-speed C6 automatic, which was also found in the F-150 through 1996.”

    Nope. The C6 was used up through 1988 in the F-150. The F-150 switched to the E4OD for 1989, and to the 4R70W for 1993. My ’95 F-150 (5.0l Windsor V8) used the 4R70W. Some F-250s and F-350s did continue to the use the C6, though.

  • avatar
    dukeisduke

    Very nice. The only thing I can see that would need replacing is the pad on the steering wheel, but I suspect it’s made from unobtanium.

  • avatar
    Pig_Iron

    Cars don’t have presence the that anymore. :-(

  • avatar
    Arthur Dailey

    You all should know where my heart lies. With a Mark IV Pucci.

    The Old Man had consecutively a ‘regular’ Mark IV, a Cartier and then the Pucci edition.

    And we both so appreciated the Pucci that I arranged to ‘take over/acquire’ the lease rather than returning it.

    When the Mark V came out, The Old Man was so unimpressed that he switched to an Eldorado. In comparison with the Lincolns, it was so lacking in the ‘luxury appointments’ of that era that he switched back to Lincoln getting a Mark V Bill Blass.

    But we both appreciated and so did our friends/associates the more ‘formal’ look of the Mark IV over the Mark V.

    After that he went back to Cadillac and remained loyal to them for the rest of his life.

    Regarding the Ford/Lincoln steering wheel. Ford’s cruise control controls were more ergonomic/better situated than those of its domestic rivals and the Ford steering wheel was better suited for the one finger steering that these cars allowed.

    Even in this Kelly green, in my personal estimation for just under $15k USD, this vehicle would make a fantastic Sunday cruiser and may even turn out to be a good investment. You will certainly ‘turn heads’ and get considerable attention anywhere you drive or park this epitome of ‘brougham’ luxury.

  • avatar
    readallover

    I was amazed that these things could be as long as a football field and still have no back seat leg room.

    • 0 avatar
      Arthur Dailey

      You do not want to hear/read about the time My Old Man decided to drive to Florida from the GTA with myself and my 2 brothers in the back seat of a Mark IV.

      My brothers still have nightmares about that.

      But believe me, those backseats were very suitable for other activities.

  • avatar
    jmo

    This makes me recall the greatest line ever written on TTAC. Jack Baruth was reviewing a 1970s Lincoln land yacht and someone said to him, “Oh, so it handles like a modern day Town Car?” To which Jack replied, “Oh no. A modern day Town Car is a Lotus Elise compared to this thing.”

    I seem to recall that taking an offramp at the posted speed limit would result in screeching tires, nautical levels of list and if so equipped the very real risk of a hubcap flying off.

  • avatar
    MRF 95 T-Bird

    In 1977 Elvis owned one of these. I think he even gave a couple of them away.

  • avatar
    Mike-NB2

    While if the choice ever presented itself I’d take the Bill Blass version over the Givenchy edition, I still think this is a beautiful car. But I also accept that no one younger than probably 40 or 45 would think I was sane for saying so.

  • avatar
    RHD

    My neighbor had one very similar to this one when I was a kid. It was even green over green.
    I though it was oversized and clumsy then, and I still think so today. It’s a blast from the past, great for those who have fond memories of the last of the land yachts. The styling is epic for its epoch.
    Personally, I wouldn’t even want to drive it, much less have to fuel it up every other day or so. We have come a long, long way since then.

  • avatar
    Oldschool

    I own a 79 Mark V Cartier edition, and it’s one of the coolest most bad ass classics I’ve ever owned. It’s a cross between being a pimp mobile to a gangster ride.

    One thing I will say that I don’t like about the car is the really cheap interior plastics and loose fitted trim. The upper half of the door panels are nicely padded, but the lower half of the panel is hard plastic that has cracks in it. The steering wheel is another super cheap piece that feels too thin. It’s strange how on my 78 Lincoln Continental ( not a Mark) the door panels are much better quality including the glove box which is is this padded or soft squishy vinyl, but on the Mark V the glove box is hard plastic and tiny as can be.

    Same goes for the instrument panel, flimsy when pressed and not high quality at all. Although it looks amazing at night and the speedo is especially cool, but the interior quality is lacking in these cars.

    I will say that I think Ford/Lincoln’s of the 70’s tend to have better quality exterior trim/body/frame structure and exterior fit and finish compared to many GM vehicles especially Cadillac. Lincoln’s used more real metal pieces and chrome instead of plasti-chrome like Cadillacs and I’m a Caddy man!

    The Mark V is eerily quiet and you don’t even notice the drivetrain all that much that’s how well insulated the car is. It’s probably the last Lincoln that’s truly impressive and stood out. The downsize models that came afterwards were nice too, but they simply lost the imposing boss like styling and presence that these cars have.

    I’ll take a mint condition 77-79 Bill Blass version over any Modern day Rolls Royce.

    These Lincoln’s put modern day Rolls to shame in the styling department. These Marks were very well sculpted and designed, there’s nothing cookie cutter or cartoony about them like the majority of cars you see on the road today.

    • 0 avatar
      Arthur Dailey

      Congrats on your cars! I do agree that in that era Lincoln surpassed Cadillac in regards to exterior styling, the look of the instrument panel, interior appointments, and particularly in regards to interior noise levels (they heavily advertised this).

      Cadillacs of that era also had a problem with the steering wheels/columns in some models being slightly ‘offset’.

      • 0 avatar
        Oldschool

        Thanks Arthur! Although on the other hand, Cadillac had it all over Lincoln in the 50’s and 60’s for the most part.

        Quality went down hill for the interior of Cads starting literally after 1968. Body trim got crappy as time went on too.

        70’s Continentals were extremely quiet and softly sprung ( more floaty) compared to Cadillacs. I’ve owned 70’s Cadillacs over the years so I know my land yachts.

  • avatar

    Was Mercedes considered to be at the same level of luxury and prestige as these cars (Lincoln and Cadillac)? I mean 1970s not 1980s.

    • 0 avatar
      Arthur Dailey

      Depends on the market and the model. Generally a diesel was not considered a luxury auto in North America. Generally a luxury vehicle had to have a v8, be large and heavy. The bigger the displacement and the larger the vehicle the greater its status’.

      Plus the 1970’s North American consumer considered multiple power options and ‘brougham’ to be luxury. The interior of most German vehicles were considered too austere. Just compare their interiors to the velour, bright green ‘luxury’ of the pictured Lincoln.

      If you watch movies/tv from that era you will see/hear many Caddys/Lincolns or references to them. From the Mark in the French Connection, to the Town Car in The Irishman.

      Finally in the 1970s those purchasing luxury autos still contained a large number who retained some ‘distaste’ for those we opposed in WWII.

      • 0 avatar

        In “Donnie Brasco” wise guys i NY discuss Lincoln vs Cadillac mentioning velour as one of the factors. It is funny that Sonny Black himself drives Mercedes but nobody cares, everyone talk about Lincolns and Cadillac. Another interesting fact is that communists copied Packard, Cadillac and Lincoln when hand built limousines for members of Central Committee and Politburo but never Mercedes, Bentley or RR.

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