#LargeCars

Unpopular sedan offerings are getting the axe across the board this year, prompting a QOTD series about the best offerings in each size class. We’ve previously discussed compact and midsize offerings, and we round out the end of 2019 with everyone’s favorite: large sedans.

The demand for executive limousines in North America was once satisfied by OEM-lengthened versions of domestic sedans. The Detroit Three built them in-house, or sent regular cars to a domestic coach builder. The lengthened cars were then sold via the regular dealership network. The desired buyer was a wealthy customer who’d have a driver for their daily conveyance. By the Eighties, the limousine market shifted in favor of coming with length: Stretch limousines were in demand. Independent companies built super-extended wheelbase cars for livery-type needs. The factory limousine car market faded away as business magnates chose standard sedans, or long-wheelbase offerings that were not limousines.

But there were one or two holdouts in the factory limousine marketplace, and today’s Rare Ride is one such car. It’s the Chrysler Executive from 1983.

The end of the Seventies was a time of quiet reflection. A time where Americans pondered things like fuel prices, polyester suits, and what a large sedan should be. As the reality of automotive downsizing moved ever closer to realization, one or two of the large sedan dinosaurs had a last hurrah. Today’s Rare Ride is one such example.

It’s a 1979 Lincoln Town car; more specifically the extra-luxurious Williamsburg Edition.

The large-car class is a weird place these days. Not exactly a ghost town, but not exactly a hotly contested segment, either.

Rear-drive remains the purview of the Dodge/Chrysler bunch, while the rest of the segment consists of entry-luxury cruisers (Toyota Avalon, Lexus ES) and semi-sporty cars such as the Acura TLX, Nissan Maxima, Buick Regal GS, four-cylinder Kia Stinger – and now the 2019 Volkswagen Arteon.

Finally reaching our shores after a delay due to unspecified homologation hangups, the Arteon is positioned as the brand’s flagship, and it is in some ways a successor to the late CC.

Volkswagen gave us a crack at driving the Arteon, offering an opportunity to figure out exactly where it fits in the market.

As we told you yesterday, passenger car market share dropped to 30.6 percent in the month of August as a tide of crossovers, trucks, and SUVs continued swamping the automotive landscape. Few automakers can say their traditional passenger cars are making headway against the current.

Out of the struggling mass of drowning cars, compacts seem to have the most strength left, if only because of their affordability. It’s easier to flip a midsize buyer into a crossover than an entry-level buyer who wants to keep their monthly payments as low as possible, versatility be damned. Most small cars still see significant volume. At the upper end of the scale, however, large cars have become ghosts. I’ve taken to peering at drivers in any new Buick LaCrosse or Cadillac CT6 (etc) I encounter on the roads, checking out their age and gender, as it’s not a regular occurrence.

Still, despite ceding nearly all of its market share, the large car category isn’t entirely a room full of sob stories.

Being good at something doesn’t necessarily make you popular. Witness the New York Yankees of the late ‘90s, for example. The current Buick LaCrosse falls in that same unfortunate boat. Given its mission, I think it’s a great car. Sadly, that’s its problem — it’s a car, not a crossover, and the market is demanding the latter.

Buick is attempting to push a few more of the large sedans through the showroom by adding the Avenir sub-brand to the LaCrosse lineup. Will it work? Well, let’s see what one gets with the addition.

If you’ve got it, flaunt it. Go ahead and shake your money maker.

Or not.

After reports surfaced at Automotive News earlier this week that the 707-horsepower supercharged 6.2-liter V8 from the Dodge Charger Hellcat, Dodge Challenger Hellcat, and Jeep Grand Cherokee Trackhawk would appear in a Chrysler 300 next year, Motor Authority has heard from Fiat Chrysler Automobiles on the subject.

It’s not going to happen.

Only two models remain in Fiat Chrysler Automobiles’ U.S. Chrysler lineup, but both models will benefit from dramatic price cuts for the 2018 model year.

The 2017 Chrysler 300 was marketed with a U.S. base price of $33,435. That car, the Chrysler 300 Limited, will be renamed for 2018 as the Touring L, CarsDirect reports, one notch above the 300 Touring. Meanwhile, the Chrysler 300C loses its standard V6 engine and is now sold exclusively with the 5.7-liter V8 and rear-wheel drive.

As for the 2018 Chrysler Pacifica, a new Pacifica L below the Pacifica LX allows the 2018 Pacifica to sit well below the Honda Odyssey and Toyota Sienna in the minivan price hierarchy.

U.S. sales of full-size, volume-brand sedans fell 17 percent in the first seven months of 2017, a sharp drop following noteworthy declines in each of the last three years. Despite the growth the market has seen since the auto industry’s collapse in 2009, big sedans have lost 37 percent of their U.S. sales volume over the last four years.

Compared with 2013, that’s 18,000 fewer sales for the segment every month. Even compared with 2016, that’s 6,500 fewer sales every month.

In what was historically a fleet-dependent corner of the passenger-car market, many automakers’ reduced emphasis on sales to daily rental companies plays a major role. Numerous players in the segment also attempted to move upmarket, further away from the midsize cars that now offer the requisite interior volume. It hasn’t turned out so well for some. Remember the Mitsubishi Diamante and Mercury Montego? We’ll soon forget the discontinued Hyundai Azera. The Ford Taurus is likely not long for this market, either.

Yet in a market that’s lost 17 percent of its sales this year, the Toyota Avalon has shed 28 percent of its year-to-date volume, a loss of 7,475 sales. With an all-new 2018 Camry set to generate more than its fair share of Toyota sedan sales, does the Avalon even deserve a place in Toyota’s 2018 lineup?

Indeed it does, as Toyota will launch the fifth-generation, TNGA-based Avalon in 2018. “We’re committed to Avalon,” says Toyota North America’s executive vice president for sales, Bob Carter.

Today’s Question of the Day isn’t our typical lighthearted, open-ended Choose Your Own Adventure inquiry. It’s serious business, pitting two serious flagship sedans against one another.

At the end of this post, you’ll have to choose: Lincoln Continental, or Cadillac CT6?

Stiffer structures, a lower center of gravity for improved handling, more shared components, and a 20-percent cost cut are all benefits of the Toyota New Global Architecture. Eventually, Toyota wants all of its front-wheel-drive vehicles to use TNGA as a starting point.

You first witnessed TNGA in the 2016 Toyota Prius, then in the 2018 Toyota C-HR, and most recently in the 2018 Toyota Camry that’s trickling into dealers now.

But beyond the ability to improve existing nameplates and spawn dramatically different new cars, TNGA is also intended to improve plant efficiency. Yet a massive shift at Toyota’s Georgetown, Kentucky assembly plant, detailed by Wards Auto, hasn’t yet resulted in the efficiency rewards.

“When we change over in the future with the Avalon, we’ll be able to pull that efficiency out of (the operation),” Toyota Motor Manufacturing Kentucky president Wil James told Wards.

Ah yes, Avalon. How could we forget?

Like the rest of North America’s passenger car market, full-size sedan sales are waning. While luxury vehicles haven’t taken quite the same hit as more affordable models, big cars are not in fashion for 2017. However, some buyers still prefer the distinction and mass that only a full-size automobile can provide. They want a luxurious, low-slung ride and, if possible, an equally elegant crash experience.

While big cars tend to perform better in accidents than the majority of their petite contemporaries, very few vehicles do well in the small overlap crash test. The Insurance Institute for Highway Safety recently took six of its favorite picks from the segment to evaluate side impact crashes, roof strength, protection from head restraints, moderate overlap front crashes, and the dreaded small overlap front impact.

“This group of large cars includes some with stellar ratings, but our small overlap front test remains a hurdle for some vehicles,” explained David Zuby, IIHS executive vice president and chief research officer.

The Ford Taurus’s North American demise is not unanticipated. Full-size car sales are flagging. The Taurus nameplate’s positive brand recognition is based on the success it enjoyed in another era. And Ford already revealed a new China-specific Taurus, based on the same CD4 platform as the Fusion and Lincoln Continental, with no announcement regarding the import of that vehicle to North America.

It also seems Ford, riding high on a wave of crossover and SUV sales on this side of the Pacific, won’t be bringing that Taurus to America anytime soon.

Only weeks after TTAC’s managing editor publicly declared his yearning for a V8-powered Dodge Charger, I was driving the same V6-powered Charger that got Mr. Stevenson’s motor running.

His response, the response of a young man whose lifestyle necessitates no firm requirements from his transportation device: I want this car.

My response, the response of a slightly more aged man whose lifestyle necessitates the frequent carriage of strollers, the frequent installation of a Diono Radian RXT, and the frequent responsibility of ferrying lanky individuals in the rear seat: Big family cars ain’t what they used to be.

America’s large car category shed more than 18,000 sales in the first quarter of 2014 as new entities weren’t able to add enough sales to overcome the declines of established players.