#LandRoverRangeRover

Land Rover has done some funky things with its product catalog recently, splitting each main vehicle line into its own “brand.” While that hasn’t changed much other than its website layout, the company is starting to branch out with electrification that could push the individual models further apart. The Range Rover Electric is coming soon, and the automaker recently opened the wait list for its gas-free flagship SUV.

We talked last week about how the Land Rover name will be retired and the models currently on sale, along with Jaguar, will become subbrands.

In Part I of this very orange Rare Ride, we covered the love child of Rover, BMW, and (eventually) Ford which was the L322 Range Rover. Today we’ll talk about just what makes this one so special, aside from the glaringly orange paint.

Today’s subject is the first time a Range Rover appears in the series. We’ve come as close as a Discovery badged as the Honda Cro$$road previously, but today’s truck is much more special.

It’s a 1 of 20 G4 Challenge.

Does the world need wicked-fast luxury SUVs with hefty pricetags?

Probably not.

Does Land Rover sell at least one? Yes, yes it does.

Even Range Rovers need to go green.

Or, at the very least, offer “green” engine options to accrue cred with the right kind of well-heeled buyers.

While I believe some of the greenies with plenty of green in their bank account are sincere about their intentions to save the planet (and I definitely believe the climate is changing, and we’re at fault), other green types are simply signaling virtue. Still others think they’re doing the right thing, without considering that not all hybrids are the same.

Some hybrids aren’t even meant to maximize fuel economy – their electrified hardware strives mainly for enhanced performance.

Our last couple of Buy/Drive/Burn posts covered two different flavors of compact Japanese SUVs from the 1990s. Today we branch out and review larger, luxury-oriented SUVs hailing from places other than Japan.

Twelve miles per gallon? That’s plenty.

I’m normally among the first to roll my eyes when automakers speak about “brand identity” and other such marketing claptrap, but when Land Rover employees speak of how the new Range Rover Velar fits in with the brand, it is hard to deny that they’re being accurate. Whatever it is – or isn’t – the Velar has a certain feel about it that only its stablemates share.

More on that later. First, an introduction. For those that don’t know, the Velar is meant to slot between the Evoque and the Range Rover/Range Rover Sport in the Range Rover lineup. It’s also meant to be a more-stylish alternative to the slightly gawky Land Rover Discovery.

The Velar sits in a weird space in the luxury SUV landscape. Its closest competitor may be the Porsche Macan, but the two don’t line up exactly in terms of performance. Jaguar’s F-Pace, which shares its platform with the Velar, plays the part of both sibling and rival, while the Audi Q5 is also in the conversation. But price, specs, and mission vary among these four – as well as others, such as the BMW X4 and the Mercedes-Benz GLE-Class.

Land Rovers and Range Rovers are supposed to offer luxury, off-road capability, some on-road fun, and charming (and not-so-charming) British quirks. They’re also sometimes tarred with a reputation for spending more time in the shop than on the road.

Last week we took entries for the worst utility vehicle of the past decade. There were certainly plenty of submissions; it’s always easy to dream up crossover criticism (less dream, more nightmare in the case of the Acura ZDX).

This time around, we flip the question: What’s the best utility vehicle of the past 10 years?

Denver drivers love their luxury SUVs, and European luxury vehicles tend to depreciate in a hurry. This means plenty of Land Rovers show up in the area’s big self-service wrecking yards. While this is good news for the several Coloradans who might be interested in finding a Rover V8 to drop into a homegrown MGB-GT V8, I don’t pay much attention to these trucks. IHC Scouts, sure, and maybe the occasional Jeep Cherokee get into this series, but I have walked right by hundreds of discarded British status-boxes and not paid much attention.

A Range Rover with 266,666 miles on the clock, though, is another story.

Land Rover sells the company’s flagship luxury SUV with three different powertrains in the United States. In two states of tune, with 340 horsepower or 380 and at $85,945 and $92,945, there’s the 3.0-liter supercharged V6. Priced in between, the $87,945 Range Rover is a 3.0-liter diesel V6.

At the top of the heap sits the supercharged 5.0-liter V8-powered Range Rover, which stretches from $104,190 onward and upward.

You can likely guess which one is most popular.

Land Rover USA reported more than 1000 Range Rover sales in each of the last six months and in eight of the last nine months. Year-over-year volume has now increased in four consecutive months as well as in seven of the last eight months.

But it was the month of March in particular that drew special attention to U.S. sales performance of one of the world’s best known high-end SUVs.

Land Rover reported 1996 Range Rover sales in America in March 2015, a 151%, 1202-unit year-over-year increase.

Four wheel drive, all wheel drive, 4WD, AWD, full-time, part-time, 4Hi, 4Lo, 4×4. There are many names and just as many ways of motivating every wheel a vehicle has on the ground. What’s the difference between four-wheel-drive and all-wheel-drive? In one word: Marketing. Want to know more? Click past the jump as we dive in the most controversial topic since “Dodge vs Chevy.”

Land Rover and Jeep are the original go-anywhere brands and the brands most resistant to losing sight of their hard-core mission. Unfortunately this focus can’t shelter them from the need to meet evermore stringent emissions and fuel economy standards. What’s an iconic sub-brand like Range Rover to do? Dress up a small cross over in high-fashion bling for the urban set. This presents today’s question: does the Evoque dilute the off-road brand or is it an extension into uncharted waters?