The 2022 Ford F-150 Lightning has officially started production at the company’s Rouge Electric Vehicle Center in Michigan and will apparently be getting some company at the Blue Oval City campus in Tennessee. On Tuesday, CEO Jim Farley said that the upcoming plant had been selected to produce a new model during a press event covering the official launch of the all-electric F-Series.
“It’s another truck,” he explained. “This is not our only truck. We said very clearly we want to be the leader in electric pickup trucks.”
Remember just a few days ago when Ford CEO Jim Farley said they had “no plans to spin off our electric business or our ICE business,” during a finance call with investors?
Yeah. Forget all that. The company announced this morning they are creating distinct electric vehicle and internal combustion businesses, one which is poised to “compete and win” against both new EV competitors and established automakers.
You’re probably well acquainted with dealer markups by now. Supply shortages created during the pandemic have left the world with fewer automobiles and car dealerships are taking full advantage of the elevated demand. As you might have expected, this trend resulted in plenty of people overpaying or becoming cautious of a market they now see as wildly predatory.
Car manufacturers have begun asking dealerships to take it easy on the price gouging. General Motors made its plea last week and Ford has followed up by reiterating its own concerns during the company’s Q4 2021 earnings report. The Oval is worried that dealer markups are tainting its relationship with customers, with top executives making casual references to the trend back in November. Ford CEO Jim Farley is now telling dealers that they need to cut it out lest they be punished by the manufacturer.
Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.
But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family.
On Wednesday, Ford CEO Jim Farley told attendees of the Wolfe Research Auto Conference that the United States needs to start building batteries for the industry’s planned deluge of electric vehicles now that semiconductor shortages have revealed the dangers of needing to source essential components from the other side of the planet.
Farley is likely correct in stating that America really should be able to supply itself, and not just in regard to semiconductor chips. Pandemic-related lockdowns crippled countless industries by upsetting the balance of supply lines. Halfway through 2020, farmers were dumping millions of gallons of milk per day and plowing up fields of eatable vegetables as restaurants were shutdown; factories were idled as part shortages became commonplace; cleaning supplies and disinfectants became impossible to find.
But it’s hard to translate that into sympathy for Ford because, while all of the above was happening, the automaker’s leadership was saying that there was no good reason to manufacture its own batteries.
Battery suppliers LG Chem and SK Innovation have what could be politely described as an intense rivalry. With the automotive industry desperate to secure reliable access to the most essential components for the planned electric vehicle offensive, chemical companies specializing in electronics are very much in demand and they’re all jockeying for power.
On Wednesday, the U.S. International Trade Commission (ITC) sided with LG Chem after it had accused SK Innovation of misappropriating trade secrets pertaining to EV battery technologies. But Ford CEO Jim Farley is asking the South Korean businesses to call a ceasefire and settle things out of court, presumably through the transfer of a large sum of money.
Car Twitter is a weird, wonderful online “place”, but sometimes bad takes bubble up. And there’s a double-whammy of bad takery floating around this afternoon.
Take number one: Ford CEO Jim Farley is taking an unnecessary risk by racing cars that could hurt Ford should an accident leave him dead or too injured to work/lead the company, according to some experts interviewed by the Detroit Free Press for a story by Jamie LaReau.
Take number two: The Freep and/or Jamie are dumb for publishing/writing this article.
After being named as Ford’s next CEO, the automaker’s current chief operating officer, Jim Farley, says the company is on the proper course, with no need to reverse the tech-driven direction taken under the outgoing Jim Hackett.
Speaking to Reuters, Farley said the hunt for new revenue streams in a rapidly evolving technological landscape will continue.
A bombshell just landed from Ford, as the automaker announced the impending retirement of CEO Jim Hackett and his replacement by Chief Operating Officer Jim Farley, effective October 1st.
Ford said Tuesday that Hackett, 65, whose tenure has been the subject of much speculation and criticism as the company navigates wildly turbulent waters, “elected” to retire. He replaced the ousted Mark Fields in 2017. In his place rises Farley, who also joins the company’s board of directors.
Ford Motor Company COO Jim Farley has purchased $1 million of stock in the company he works for as a sign of faith that the Blue Oval can and will recover. You might recall Farley from his recent promotion, one resulting from a March management shakeup that forced Ford’s former head of automotive Joe Hinrichs out of the company. That situation ruffled a few feathers, but it’s ancient history now, considering what landed on Ford’s plate later in the month.
The automaker went into the coronavirus pandemic in the midst of a comprehensive and costly restructuring campaign. Government-mandated lockdowns soon stymied the economy, negatively influencing Ford’s share price. Plenty of automakers find themselves in similar situations, creating an impetus to further walk back mobility claims they were all betting on — or, more accurately, getting Wall Street to bet on.
Ford Motor Company’s chief operating officer, Jim Farley, joined the company’s chief human resources officer, Kiersten Robinson, and manufacturing and labor affairs boss Gary Johnson for a media Q&A Thursday, offering up details on what it will look like when the automaker returns to the business of cranking out [s]cars[/s] trucks and SUVs.
That’s already begun in China, where 90 percent of the company’s employees are now back to work. It’s Europe’s turn to come back online now (the region is due to start a ramp-up on May 4th), as the Blue Oval awaits the go-ahead from the state of Michigan.
It all hinges on Michigan, apparently, given the critical mass of manufacturing and suppliers in that locale. When Gov. Whitmer eases shelter-in-place orders, Farley said, the company will leap into action.
Few C-suites undergo renovations quite as often as Ford’s. The automaker’s executive ranks have again seen a revision, with the biggest promotion going to Kumar Galhotra (pictured above), formerly president of Ford’s North American region and ex-boss of the Lincoln brand — a role he earned considerable kudos for.
Elsewhere in the shakeup, which was ordered by recently minted chief operating officer Jim Farley following a 10-week “deep dive,” are promotions and additions designed, among other things, to sharpen “Ford’s focus on product and launch execution.” Among the new hires? A former Israeli intelligence officer.
It seems last year’s botched Explorer/Aviator roll-out continues to make ripples.
Addressing a crowd at the Wolfe Research Global Auto, Auto Tech and Mobility Conference in New York City on Tuesday, Jim Farley said he sees similarities between Ford’s present situation and that of the 2009 financial crisis that nearly sunk the Detroit Three. He feels it in the hallways of Ford’s Dearborn HQ.
As automakers grapple with a number of challenges in a rapidly changing industry, Farley, who takes on the role of Ford’s chief operating officer March 1st, outlined how he plans to deliver his mandate of a global pre-tax margin of 8 percent. For starters, there’s the issue of launches.
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- Arthur Dailey Reading the brochure I cannot remember driving or riding in a Mark IV or V that did not have dual power front seats and dual lit vanity mirrors. I do miss body side molding, rub strips and cut pile carpeting. The HVAC system on these and many other higher end domestics of the 1970s and early 1980s was superb. You could open up the windows and the sunroof in extreme cold temperatures, turn up the heat and drive around comfortably without a coat. The A/C was probably powerful enough to cool down one of the current 'micro condos' being sold in Toronto as livable space. Regardless of the size of the opera windows, if you were claustrophobic you would not enjoy the back seat. It was cramped and you had minimal visibility in any direction from the back seat. The trunk if you had a fullsize spare had minimal storage space but was deeply carpeted. As much as I appreciate this series and Corey's writing, I still vehemently disagree with the looks of the Mark IV versus the Mark V. As much as I appreciate the Mark V, i still believe that the more horizontal/angular looks of the Mark IV are superior.
- MaintenanceCosts I don't believe a single Mark V was made with what I would see as the correct configuration: steel roof, AstroRoof, and the 460. The steel roof was first-year-only and appeared to be specified only on very basic cars.
- Jwee FUBAR. Oxford, home of Cowley assembly plant for Minis. The City spent 50+ years promoting the car as transport, and now punish the people for following their policy.
- RHD The Skoda Enyaq is priced at 34,600 Euros in Germany. If Skoda would like to dip their toes in the water at the other side of the pond, now would be the time.
- Roadscholar Safety, shmafety....I love it.