Ford is all-in on EVs, but The Blue Oval is finding that there are still plenty of buyers wanting fuel-efficient gas vehicles. That’s why CEO Jim Farley announced that his company would come up with a range of new hybrid models over the next few years as it continues its march toward electrification.
If you’re a hopeless automotive nerd, and since you’re reading this, you likely are, there’s nothing better than having access to automakers’ historical archives. Some offer public-facing portals with easily searchable brochures and images, and Ford’s just got a major content injection.
Jim Farley is one of the more active automotive CEOs on social media, frequently posting on Twitter and LinkedIn. Earlier this week, Farley tweeted a video of the company’s S650 Mustang GT3 race car, based on the upcoming 2024 Mustang. A while later, he retweeted his video with a question: Should we make a road version?
It is a breath of fresh air to have someone like Jim Farley at the helm of an automaker. The man brings a bracing level of candor to a world generally filled with sanitized PR statements and corporate double-speak. In a candid call with investors, the CEO lamented about how Ford has been “number one in recalls” and the need “to improve product quality”.
Ford has had an incredibly busy past few years. The automaker has announced a new Mustang variant and released its first electric pickup truck in the F-150 Lightning. That type of execution takes coordination and planning, and any slipups can lead to significant quality control issues, and Ford CEO Jim Farley has his finger directly on the pulse of the problem.
The 2022 Ford F-150 Lightning has officially started production at the company’s Rouge Electric Vehicle Center in Michigan and will apparently be getting some company at the Blue Oval City campus in Tennessee. On Tuesday, CEO Jim Farley said that the upcoming plant had been selected to produce a new model during a press event covering the official launch of the all-electric F-Series.
“It’s another truck,” he explained. “This is not our only truck. We said very clearly we want to be the leader in electric pickup trucks.”
Remember just a few days ago when Ford CEO Jim Farley said they had “no plans to spin off our electric business or our ICE business,” during a finance call with investors?
Yeah. Forget all that. The company announced this morning they are creating distinct electric vehicle and internal combustion businesses, one which is poised to “compete and win” against both new EV competitors and established automakers.
You’re probably well acquainted with dealer markups by now. Supply shortages created during the pandemic have left the world with fewer automobiles and car dealerships are taking full advantage of the elevated demand. As you might have expected, this trend resulted in plenty of people overpaying or becoming cautious of a market they now see as wildly predatory.
Car manufacturers have begun asking dealerships to take it easy on the price gouging. General Motors made its plea last week and Ford has followed up by reiterating its own concerns during the company’s Q4 2021 earnings report. The Oval is worried that dealer markups are tainting its relationship with customers, with top executives making casual references to the trend back in November. Ford CEO Jim Farley is now telling dealers that they need to cut it out lest they be punished by the manufacturer.
Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.
But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family.
On Wednesday, Ford CEO Jim Farley told attendees of the Wolfe Research Auto Conference that the United States needs to start building batteries for the industry’s planned deluge of electric vehicles now that semiconductor shortages have revealed the dangers of needing to source essential components from the other side of the planet.
Farley is likely correct in stating that America really should be able to supply itself, and not just in regard to semiconductor chips. Pandemic-related lockdowns crippled countless industries by upsetting the balance of supply lines. Halfway through 2020, farmers were dumping millions of gallons of milk per day and plowing up fields of eatable vegetables as restaurants were shutdown; factories were idled as part shortages became commonplace; cleaning supplies and disinfectants became impossible to find.
But it’s hard to translate that into sympathy for Ford because, while all of the above was happening, the automaker’s leadership was saying that there was no good reason to manufacture its own batteries.
Battery suppliers LG Chem and SK Innovation have what could be politely described as an intense rivalry. With the automotive industry desperate to secure reliable access to the most essential components for the planned electric vehicle offensive, chemical companies specializing in electronics are very much in demand and they’re all jockeying for power.
On Wednesday, the U.S. International Trade Commission (ITC) sided with LG Chem after it had accused SK Innovation of misappropriating trade secrets pertaining to EV battery technologies. But Ford CEO Jim Farley is asking the South Korean businesses to call a ceasefire and settle things out of court, presumably through the transfer of a large sum of money.
Car Twitter is a weird, wonderful online “place”, but sometimes bad takes bubble up. And there’s a double-whammy of bad takery floating around this afternoon.
Take number one: Ford CEO Jim Farley is taking an unnecessary risk by racing cars that could hurt Ford should an accident leave him dead or too injured to work/lead the company, according to some experts interviewed by the Detroit Free Press for a story by Jamie LaReau.
Take number two: The Freep and/or Jamie are dumb for publishing/writing this article.
After being named as Ford’s next CEO, the automaker’s current chief operating officer, Jim Farley, says the company is on the proper course, with no need to reverse the tech-driven direction taken under the outgoing Jim Hackett.
Speaking to Reuters, Farley said the hunt for new revenue streams in a rapidly evolving technological landscape will continue.
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- Redapple2 Why does anyone have to get permission to join? Shouldnt the rules to race in a league be straight forward like. Build the car to the specs. Pay the race entry fee. Set the starting grid base on time trials.?Why all the BS?I cant watch F1 any more. No refuel. Must use 2 different types of tires. Rare passing. Same team wins every week. DRS only is you are this close and on and on with more BS. Add in the skysports announcer that sounds he is yelling for the whole 90 minutes at super fast speed. I m done. IMSA only for me.
- Redapple2 Barra at evil GM is not worth 20 mill/ yr but dozens (hundreds) of sports players are. Got it. OK.
- Dusterdude @SCE to AUX , agree CEO pay would equate to a nominal amount if split amongst all UAW members . My point was optics are bad , both total compensation and % increases . IE for example if Mary Barra was paid $10 million including merit bonuses , is that really underpaid ?
- ToolGuy "At risk of oversimplification, a heat pump takes ambient air, compresses it, and then uses the condenser’s heat to warm up the air it just grabbed from outside."• This description seems fairly dramatically wrong to me.
- SCE to AUX The UAW may win the battle, but it will lose the war.The mfrs will never agree to job protections, and production outsourcing will match any pay increases won by the union.With most US market cars not produced by Detroit, how many people really care about this strike?