#Jaguar

For those of us who love the Jaguar’s F-Type’s zazz but would prefer to keep the wind out of our hair (along with the rain, sleet and snow) on a more permanent basis, Jaguar now has an option for you.

Six days a week, Monday through Saturday, I get up at 4:45 am – five o’clock and I’m plonked in front of the keyboard, staring at the blinking cursor of my computer screen, fuelled by caffeine and ready to start shovelling words into its gaping maw. Six days a week, but on the seventh day I sleep in.

Sunday, a day for rest. But this day, I rise at my usual time to drive a hundred and fifty miles through the blackness and the pouring rain.

Under Indian ownership, Jaguar has descended into the sort of theme-park Engish-esque-ness that was once the exclusive property of MINI. A Britannia-flag F-Type-RS is surely just days away at the point as Tata sweats to polish the brand before the inevitable start of Asian assembly. Today’s Jags are interesting and characterful vehicles after a fashion, but as with many other brands, they are still relying on the glamor of a previous age to move the metal.

So let’s return to that age, when John Egan ruled the roost and the pennies were pinched properly and “heritage” was a concept honored mostly in the breach, not the observance.

Long time Evo writer Harry Metcalfe has left the magazine to work for Jaguar Land Rover, in a role that is the dream of journalists everywhere: helping to develop halo versions of their current and future model range.

As a teenager reading “Death in Venice,” I understood the world to be divided between the Aschenbachs and the Tadzios. There are those who gaze, and those who are gazed upon. – David Rakoff

I, as Rakoff would put it, am not a handsome man, though my mother would disagree. If I were to be cast in a James Bond movie, I would probably play the villain. Past lovers have often commented on my intelligence, my charm and my high earning potential as an automotive journalist, but rarely if ever on my physical appearance. I’m at peace with this, for I have discovered that the one automobile that can “increase sexual arousal, particularly in women” is not the Mercedes-Benz 380SL convertible, as P.J. O’Rourke would contend, but a Jaguar convertible.

September was a great month for Subaru, with the brand up 15 percent. Ford, Chrysler, Jaguar Land Rover and BMW also posted solid gains. General Motors,Hyundai/Kia, Toyota, Nissan and Honda saw declines, as the SAAR dipped to 15.3 million units amid decreased consumer and business confidence. Table below the jump.

Jaguar has a core competency in aluminum architecture that will be applied to their new sedan and crossover. Pictured, XJ bodies being assembled.

The mid-sized mass-market luxury car segment is defined by the BMW 3 Series. Jaguar once tried to enter that segment with the X Type, but the “mini XJ” never caught on, in part because it was derided as a badge engineered Ford Mondeo. According to Automotive News The C-X17 crossover concept revealed in Frankfurt this week is based on a new all-aluminum platform that will underpin a “range of future Jaguars”, the most important of which will be a mid-sized sedan to again take on the BMW 3 and its competitors. Jaguar has a core competency in aluminum construction and having the first all-aluminum car in the C and D segments will be a selling point for the new models. While Jaguar Land Rover’s current sales are the strongest the British car maker has had, JLR’s owners, Tata, are hoping that JLR will reach three quarters of a million units by 2020 and ultimately joining the ranks of automakers selling a million or more cars a year. To do that Jaguar needs a volume product, the most logical being a mid-sizer. With CUVs sales booming, a crossover based on the C-X17 will also help reach that volume. While differentiating between a Jaguar crossover and the Land Rover lineup will be an issue, Jaguar does say that the CUV will have some off-road capabilities.

In advance of its public debut at the upcoming Frankfurt show, Jaguar has dropped a front 3/4 beauty shot and other images of its new compact crossover. Since there’s no shortage of wailing and gnashing of teeth from those who see this as a Porsche Cayenne level brand heresy, and since I’m a contrarian non-comformist by nature, I’m going to swim against the stream and say that the CX-17 or whatever they end up calling it, makes sense, or at least it can in today’s market. Compact (and smaller) crossovers are the hot thing in the car biz these days. Lexus just released images of a LF-NX compact crossover concept that presumably will also be revealed at the Frankfurt show. GM is looking to shuffle production because GM Korea can’t build enough Buick Encores and Opel Mokkas. Land Rover is having record monthly sales, in part due to the success of the Evoque.

Which raises the question, why build a small Jaguar crossover when Jaguar Land Rover already builds the Evoque?

Years of unrelenting speculation via the British motoring press are finally coming to fruition: Jaguar is about to launch a crossover, and this concept, dubbed the C-X17, appears to be it.

Land Rover’s Solihull plant will produce all-aluminum 3 Series fighters for Jaguar, starting in 2015

The Ford Mondeo based X-Type failed to get Jaguar a foothold in the segment that is usually defined by the BMW 3 Series and the cars that compete with the 3. Now the Financial Times has reported that Jaguar will be launching an entire line of entry level luxury vehicles for that critical segment and that the new cars, said to be ready for sale about two years from now, will benefit from Jaguar’s expertise with lightweight aluminum structures.

Close to 900 horsepower. Less CO2 emitted than a Prius. The sound of a Formula 1 car. And Jaguar will never build this car.

It doesn’t take a genius to figure out which of the Jaguar Land Rover partnership is the breadwinner. People cannot get enough Evoques, LR4s and Range Rovers, even though the competition can do pretty much everything else in a more competent fashion, for less money. But at least Land Rover stands for something.

As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole offering in that segment is the low-volume LR2. It’s the $50,000 Evoque that’s driving sales for the brand. This interview from Automotive News with JLR’s North American CEO, Andy Goss, explains why:

I own a Jaguar (Ford Era) that gets driven only about once a week, with jaunts of a few miles to several hundred. I keep syn oil in the engine. I have owned this car for several years and the only problem to date is the flat spotting of the tires. What should I do to keep this vehicle in good running condition? Is weekly driving enough?