#Jaguar

Jay-Z may have been the biggest celebrity booster (certainly TTAC wasn’t) of the Maybach line, but the brand’s demise is going to leave Hov high and dry for new wheels. So will Hov go back to the Lexus GS that he started out with? Probably not. It’s up to the Best and Brightest to determine what will take Maybach’s place in the whip game. Perhaps something British?

After making rather disparaging remarks about the management culture at Jaguar Land Rover, Tata CEO Ratan Tata is attempting to do some major damage control after he criticized the Brits in a May, 2011 interview with The Times.

Although the article is hidden behind a pay wall, Tata is widely quoted as saying that “…nobody is willing to go the extra mile, nobody.” At the Delhi Auto Show, Tata essentially backtracked on his comments, saying his fairly explicit comments were misunderstood.

With luxury brands from Bentley to Maserati building “on-road SUVs” in search of ever-greater profits, Jaguar’s decision to build a traditional station wagon is something of a Connolly leather glove’d slap in the face of the luxury game. That’s right, this isn’t some wobbly, lozenge-shaped crossover, or some garish, blinged-out SUV; it’s just a clean, simple Jag-wagon. Or “XF Sportbrake,” as Auto Motor und Sport insists on calling it. And though it may not be the most practical wagon, with its cargo area apparently styled for slim looks rather than capacity, it will be available with AWD, along with the rest of the XF line. Oh yeah, and a 510 HP XFR wagon should be an option as well… you know, for the journalists. All of which sounds like news to be very thankful for this Thanksgiving. Remember: this could have been a crossover!

Location: John Dodge mansion, Detroit

Editor’s note: The car pictured is not a long-wheelbase model, which is the only “Portfolio” model sold in the US. We are looking into the discrepancy.

When Jaguar of North America informed me that I’d be getting a 2012 XJL Portfolio for review, my first reaction was to engage in some mental bench racing. How would the new XJ compare to the smaller but more powerful XF Supercharged that I tested just about a year ago, and how would it compare to my dearly departed Series III XJ, considered by many Jaguar enthusiasts to be the finest of the traditional XJs. On both counts the 2012 XJ comes out favorably in the comparison.

The last time Jaguar built an entry-level car based on front-drive architecture, it built the X-Type, a car that was nearly universally panned as “not quite a real Jaguar.” At thee time though, Ford was desperate to make a little money on its Premier Auto Group, and bringing Jaguar downmarket was the only way to do that relatively cheaply. And, all things considered, it could have been a lot worse: at least Ford was working from a good basis in the form of the Mondeo (Contour), which at the time was considered one of the better driving mass-market sedans. But if anything, the fact that the Jaguar brand was being used as Ford’s corporate pawn was a big part of why the X-Type flopped (the company’s overly-earnest insistence that the X-Type was in fact a ‘proper Jag” (see above) didn’t help either). And flop it did: sales topped out at 33k units in the US, and enjoyed only four years of rapidly-declining five-digit sales. While reviewers like Robert Farago used terms like “laughable distraction” to describe the baby Jag.

But those who don’t learn from history are destined to repeat it. Now owned by India’s Tata Motors, Jaguar is once again aiming at the entry-luxury market, and it’s planning… a front-drive sedan.

Now that Carl-Peter Forster has given notice, another German executive of Jaguar takes center stage: Ralf Speth, chief executive officer of Jaguar Land Rover Plc. Being born in the U.K. as a son of a German diplomat, Forster speaks flawless English with those Teutonic undertones that fit a car CEO well.

Slightly over 11 years ago, Jaguar set the car world’s heart a-flutter with the sleek, stunning F-Type concept. Shortly thereafter they said they’d build it, and relentless hype (including a totally unconvincing C&D “ First Drive Review” featuring no actual driving impressions) followed. As the years dragged on, it soon became clear that Jaguar would not be building the achingly gorgeous sub-XK roadster (a decision that Robert Farago called “a shocking miscalculation“). But now, with mules already prowling the British countryside, a new baby Jag roadster concept is coming to the Frankfurt Auto Show… and Jaguar tells Autocar it will be a “precursor” to the coming production model. As a big fan of Ian Callum’s work, I’m sure it will look absolutely delicious… but if this somehow turns out to be another F-Type-style tease, Jaguar will be dead to me forever. [UPDATE: video preview after the jump]

Autocar reports that the new “Baby Jag” roadster, will hit the European market by late 2012, cost £40,000 (about the same as a Boxster S) and “will blow the rest of the industry away.” According to the British buff book

The styling of the XE, Autocar understands, follows the company’s philosophy of “expressing lightness”. This is a new Jaguar styling principle that should result in the shape of future models “visually reflecting” the fact that they are made entirely of aluminium.

Unfortunately, because it shares its all-alu platform with the next-gen XK, it won’t be quite as light as a Boxster, with production weight estimated at 3,300 lbs. But, because this video only shows the “XE” (the name is still a matter of hot debate inside Jaguar) test mule, the most relevant detail is the drivetrain: a V6 of unrevealed displacement, in naturally-aspirated and supercharged forms, and hitched to an eight-speed automatic. The engine in this test video exhibits a nice, “emotional” raspy edge that is sure to satisfy in top-down driving, but the final clip of the video gives me the slushbox blues. Skip ahead to the 3:50 mark, when the mule accelerates from a stop, and it’s clear that (at least in mule form) this car shifts softly enough to sound almost like a CVT. Let’s hope they were just testing “touring” or “eco” mode or somesuch, because if you aren’t going to offer a manual transmission in a roadster, the slushbox needs to at least be able to bang some hard shifts when necessary.

The idea of a “spiritual successor to the E-Type,” has been around since the XJ-S turned out to be anything but, and since 1997 we’ve been tormented with lust-worthy visions of small-roadster loveliness like the XK180 and F-Type concepts. Beyond the realm of ideas, however, the neo-XKE has had a tougher time of things. Jaguar has threatened several times to produce a version of its stunning concepts, but each time the rumors have ended in disappointment. But now Autocar has caught the first physical evidence that a new “E-Type” is actually crossing over into the realm of reality, with these first shots of a test mule.

Within weeks of becoming Editor-in-Chief here at TTAC (and through a truly unexpected twist of fate), I was given the opportunity to interview Jaguar’s head of Design, Ian Callum on the occasion of my first-ever visit to Detroit. True to our industry-centric mission, I was in town for Chrysler’s Five Year Business Plan, and to be perfectly honest, I struggled with the challenge of interviewing a chief designer, especially one who had recently rejuvenated the aesthetics of such a storied brand.

As I was fumbling through our breakfast interview, we were joined by a GM executive who happened to live at the hotel where Mr Callum was staying, and when I got the most unexpected answer of the interview, it’s safe to say this exec jumped as high out of his seat as I did. I had asked Callum what his favorite new car was, and to my complete surprise he answered “Chevrolet Stingray Concept.” That answer actually played a surprisingly important role in my subsequent career, as it earned Mr Callum and myself an invitation to GM’s Heritage Center (once we had scraped the GM exec’s jaw off the floor), where we spent three hours wandering around and taking in the best of GM’s glorious past.

The first issue that any reviewer must face is perspective. Whether it’s a $70,000 Jaguar or a $15,000 Chevy you have to maintain an appropriate perspective. You have to be fair to the product you’re reviewing while putting it into proper context for your readers. When Jaguar told me that a 2011 XF Supercharged was available for me to test, my first thought was the same as yours would be, “Goody, goody. What’s not to like?” My second thought was to email the other writers and ask if Michael Karesh or Jack Baruth could do a better job on the review. Michael test drives a variety of luxury cars, and Jack’s pretty familiar with high-end sporting machinery, but I have absolutely no experience with 470 HP, loaded-to-the-gunnels luxury sports sedans. I can’t tell you if it’s better or worse than competing cars because I haven’t driven those competing cars. The time with the Jaguar was bookended by a Mazda3 and a Kia Sportage. Not exactly ideal perspectives from which to view a luxury performance car. Notwithstanding my personal reservations, Ed and the other editors told me to go for it, so…

It’s a set piece, as predictable as the Beijing Opera: A rumor, confirmed by company insiders, followed by a denial, followed by – who knows. The Jaguar Land Rover flirt with China’s Great Wall enters stage 2: Never heard of it.

Rumors of Jaguar Land Rover establishing a production base via a joint venture in China have been around for nearly a year now. Talks with Chery surfaced last October, but were never heard of again. What’s keeping them? It becomes higher and higher time for JLR to start making cars in China. Deliveries of Jaguar increased 50 percent to 2,655 units last year while sales of Land Rover more than doubled to 23,459 units, reported TheTycho. Now, JLR may have found another bride.