JLR And Great Wall: And Now, The Denial Phase
It’s a set piece, as predictable as the Beijing Opera: A rumor, confirmed by company insiders, followed by a denial, followed by – who knows. The Jaguar Land Rover flirt with China’s Great Wall enters stage 2: Never heard of it.
Great Wall Motor’s Company Secretary Xu Hui said it’s news to him that Tata Motors’ Jaguar and Land Rover would be in any flirtations with his company, and he’s completely unaware of Jaguar senior executives having visited Great Wall’s Motor’s factories.
A high level source at Great Wall had said that their company was currently in discussions with Jaguar Land Rover. He also confirmed the visit. Another source said that preliminary negotiations are completed, and everything is waiting for the signatures.
A spokesman for JLR parent Tata had said that Jaguar is interested in producing automobiles in China and is currently in talks with potential partners.
Remember, there is nearly always a stage three to this opera: The who knows.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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