#Jaguar

Americans are a funny bunch; our views of the larger world are crafted by our prejudices which then tend to be peddled back to us out of sheer convenience. For example, we tend to view British luxury as being some stuffy old stone mansion with dark wood panelling and and swirling cigar smoke, a perception that “Cool Britannia” left behind years (if not decades) ago. Ironically though, nothing perpetuated this dated view of Old Blighty like the previous Jaguar XJ. Jag’s flagship had been trapped in a decades-long styling time-warp, with every generation trying to be more and more connected with the past. Not because the British people actually like wallowing in dated stereotypes about themselves, but because they don’t mind making a buck off of the Americans who do. Free from the need to indulge the country-squire delusions of the colonials, however, the Brits are a people that are more likely to turn a 500 year old stone mansion into an ultra-modern chic lounge. Which is why the new XJ may finally be not only a truly modern luxury sedan, but a truly British one as well.

In 2007 Jaguar started the most intensive make-over in the brand’s history with the redesigned XK. While the look was drop-dead gorgeous, the interior was more evolution than revolution when you consider the direction the XF and new XJ have taken. Now that the world has managed to catch its breath after the shock of the XF and XJ’s ultra-chic modern styling, Jaguar decided to give the XK a thorough refresh in 2010.

Mercedes-Benz, BMW, and Audi are all parts of huge organizations with vast resources. When developing a new flagship sedan, they can finesse every last detail. (Whether they actually do so is another matter.) Though previously owned by Ford and now owned by Indian conglomerate Tata, Jaguar has had to make do with so much less that it’s almost a miracle it can field a contemporary large luxury sedan at all. And yet we have the new XJ.

Louise Roe was on hand this morning at the Jag/Landie booth, continuing the LA trend of hiring fashion professionals to flog cars. When did models become the vision of all things automotive? Especially when you’re showing something as unabashedly alluring as CX-75 turbine-electric concept car. Why invite the awkward comparisons? Anyway, as supercar concepts come, the CX-75 is about as cool as they come. Not only can it claim to be a “Jet-Hybrid,” it looks like it could seduce an F-16 too. Drool.

My friend, driving instructor, and fellow racer Brian Makse occasionally plays at being a Canadian auto journalist. Being a Canadian autojourno is very possibly the bestest job available, because even the third-tier guys get free cars and first-class flights to Europe. Right now Brian has a new Jaguar XJR in his garage. Unlike Mr. Makse, I owned a Jaguar when the company was British-owned and fiercely independent, not merely a pawn in various Asian financial shell games.

In an effort to write a better article than Makse’s upcoming Jag XKR review, I’ve decided to talk about a car that is so much cooler than the TataJag that a double shot of vodka placed on its bonnet would immediately freeze. I’m referring to a British automobile of such impeccable pedigree that even Bristol owners nod in its general direction with grudging respect. Ladies and gentlemen… the Lynx Eventer.

Rumors of Tata’s Jaguar Land Rover (JLR) establishing production in China have been around for a while. With good reason, Jaguars and especially Land Rovers enjoy (fairly) brisk sales in China. Now, these rumors move into the realm of the definitive.

DNA India reports that Tata is making a concerted effort to source parts for Jaguar and Land Rover from low cost countries like China, India (duh!) and Poland. DNA’s source for this claim said: “Earlier, Ford used to procure 17 percent from low-cost countries like Poland, China and India, whereas Tata Motors is planning to increase it to 35 percent.” Tata has buys more than just cheap parts. They outsourced low-end design and development work to lower-wage countries. But before you start the “If you thought JLR reliability was bad now…” don’t get too carried away.

Those who have an ideological beef with China should keep one thing in mind: Without China, the car industry (to name just one segment) would be dead. China’s unbridled appetite for cars keeps the whole industry humming. Two examples:

A wise old man once told me: “you can’t just own a Jaguar, you have to have a love affair with one.” The reasons for this were several, the sexy rooflines hampered head room and visibility, trunk space was non-existent, and then there are those reliability woes. Although my 2000 XJ8 has (no kidding) been the definition of a reliable car for the past 120,000 miles, the mantra applied. When Jaguar came out with a new S-Type, the restrained classic styling screamed “this is your father’s Jaguar.” When Jaguar created performance models like the XJR and S-Type R, they were just fast fat cats, not really holding their own against the Germans. But that wasn’t their goal at the time, the goal was to propel an English gentleman’s club on wheels with “swift progress” to quote the XFR’s owners guide. Jaguar styling was the definition of restrained classic elegance. Everyone who saw a Jaguar would gush about how gorgeous they looked in the parking lot. Consumers loved the look in someone else’s parking lot, but put a BMW in their driveway. Like the box of abandoned kittens at the PetCo front door, nobody really wanted to take the kitty home, and that’s a pity.

I could bore you all with the long story of how I ended up in the check-cashing business — it involved an attack with a broomstick and a coffee mug — but instead we will simply join the action in medias res some time in 1996. I am standing on the used-car lot outside Welsh Enterprises choosing my XJ6. Bill Welsh, the owner, had just treated me to lunch at “Jaggin’ Around”, the restaurant he owned in Steubenville, Ohio. A millionaire several times over from his intelligent decision to purchase some sixty-odd E-Types for pennies on the dollar in the Seventies and resell them at top whack in the Eighties, he was cheerfully burning his afternoon as I drifted among no fewer than six solid-condition Series III Jags, none priced above $4995. Clearly, this was more about amusement than money.

I was asked once (by a landlord who was skeptical of my job description, if I remember correctly) what country I thought built the coolest cars. It’s not the kind of question I think about too often, so the answer took me a moment’s reflection. Avoiding the only answer based a dogmatic interpretation of the term “cool” (Italy), I went with the UK. From Rolls-Royce to MINI, Old Blighty’s given us some of the world’s coolest cars, and most compelling automotive brands. And despite having lost its mainstream auto industry to industrial malaise, Britain’s classic brands and cottage car industry have remained surprisingly resilient. Food for thought, that. Anyway, here are a few examples of what I’m on about…

Over the next few years, life in the UK is going to be pretty – austere. The Centre-Right government has been in power barely a month, and already they’ve slashed the budget by £6.2 billion. That was just the scalpel, wait till the axe comes. So, with a possible second recession in the offing, it’s time for some good news. And here it is…

Terrence Steven McQueen was born to a stunt pilot father and an alcoholic mother on this day in 1930. His father left them both halfway to Steve’s first birthday. In the ensuing years he would find a home on his Uncle’s farm in Indiana, be moved to Indianapolis and L.A. where he was shipped off to a Junior Republic by an abusive stepfather, lumberjack, be a Marine guard for President Harry Turman’s yacht and become the highest paid movie star in the world.