What's Wrong With This Picture: The Easiest Mistake In Auto Journalism Edition

by Edward Niedermeyer

September 9th, 2010 10:44 AM

what s wrong with this picture the easiest mistake in auto journalism edition

In the interests of truth, we feel compelled to point out that this is not, in fact, the 2011 Jaguar XJ. But considering the damn thing had hardly changed in 35 years, it’s easy to understand why the Detroit News thought it could get away with just slinging up a photo of the previous year’s model. And though that may have worked for the better part of the last four decades, now that Jag has a truly new XJ, it’s just cruel. Or sloppy. Either way, it’s plenty ironic.

#3WTP #Design #Heritage #Jaguar #Media #NewCars #WhiskeyTangoFoxtrot

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3 of 18 comments

MLS on Sep 09, 2010

Automotive "journalists" commit these sorts of errors far too frequently. If I see one more newspaper article mistakenly use the winged Chrysler brand badge in place of the corporate Pentastar logo, I'll scream.

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- Msquare on Sep 11, 2010
  
  If the "journalists" were actually responsible for the finished product you see, I'd agree with you. They're not. As Ronnie Schreiber mentioned, writers write, editors edit, producers produce. Nice thing about the web is that you can make a correction just as fast as you can make the mistake. Burgess probably called in and had them fix it. The person who made the original mistake probably sifted through a bunch of filenames, saw "jaguar" and didn't double-check. It's a mistake. That's all it is.
  
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BklynPete on Sep 11, 2010

Having worked on that side of the street, I agree with msquare. Most of us are only picking on Burgess for being so Ra-Ra, not a minor error like this.

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