What's Wrong With This Picture: The Easiest Mistake In Auto Journalism Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture the easiest mistake in auto journalism edition

In the interests of truth, we feel compelled to point out that this is not, in fact, the 2011 Jaguar XJ. But considering the damn thing had hardly changed in 35 years, it’s easy to understand why the Detroit News thought it could get away with just slinging up a photo of the previous year’s model. And though that may have worked for the better part of the last four decades, now that Jag has a truly new XJ, it’s just cruel. Or sloppy. Either way, it’s plenty ironic.

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  • MLS MLS on Sep 09, 2010

    Automotive "journalists" commit these sorts of errors far too frequently. If I see one more newspaper article mistakenly use the winged Chrysler brand badge in place of the corporate Pentastar logo, I'll scream.

    • Msquare Msquare on Sep 11, 2010

      If the "journalists" were actually responsible for the finished product you see, I'd agree with you. They're not. As Ronnie Schreiber mentioned, writers write, editors edit, producers produce. Nice thing about the web is that you can make a correction just as fast as you can make the mistake. Burgess probably called in and had them fix it. The person who made the original mistake probably sifted through a bunch of filenames, saw "jaguar" and didn't double-check. It's a mistake. That's all it is.

  • BklynPete BklynPete on Sep 11, 2010

    Having worked on that side of the street, I agree with msquare. Most of us are only picking on Burgess for being so Ra-Ra, not a minor error like this.

  • Dwford Are these wild prices a function of financial necessity, or does the tech and the luxury actually justify the price? I can't imagine this minivan looking thing costing over $300k
  • Lorenzo Back in olden times, I stopped reading the Superman comics for the stories. It was worth the dime to just read the letters to the editor, with all the letter writers trying to trip up the comics writers with discrepancies, mostly caused by the 4-color printing process, and others arguing the physics of of sn imaginary cartoon character who wore his underwear over his tights. I now find the same thing is hppening here. I'm beginning to shift my interest in TTAC from the articles to the comments section!
  • SCE to AUX Faraday Future shouldn't even be here, and they won't make it. Other ultra-expensive EVs are fun projects for companies who can fund them from other revenue.The Lucid Air is a strange one because it starts at $87k but can run to over $250k. Most cars jump only around 50% for top trims, not 300%.As for EVs - don't give me more power (easy); give me more range (hard). And quicker filling time.
  • Dukeisduke It's funny how stuff like this crosses over between sites nowadays - there's an article about it today on MacRumors: Polestar 2 Software Update Brings Wave of New Apple CarPlay Features - MacRumors
  • Fahrvergnugen "If you’re itching for an ultra-exclusive EV – and who isn’t – "Me...