#JLR

Think of the words “Jaguar” and “sports car” and the mind instantly conjures up images of the flowing XK120 and #NSFW E-Type roadsters of yesteryear, each sporting a properly British straight-six engine under a kilometer-long hood. Okay, okay — the final E-Type variant doubled the cylinder count, but you get the idea.

The tradition of open-top two-seaters continues to this day with the F-Type, albeit with a much more diverse array of engine offerings. As the tech press talks up a future of autonomous people pods, and as crossovers threaten to overwhelm every longstanding brand, Jaguar wants automotive puritans to fear not: the Jaguar sports car isn’t going anywhere.

But that doesn’t mean it won’t change with the times.

Jaguar Land Rover is buzzing this week with news that every single model introduced after 2020 will be electrified.

Excited to showcase its “commitment to the future,” JLR even provided a converted E-Type for its mobility-themed Tech Fest. Dubbed the E-Type Zero, the car is a 1968 Series 1.5 Roadster with its traditional powertrain swapped in favor of a 220 kW electric motor. While the old EV switcharoo provides instantaneous torque, an increase in horsepower, and ought to make fans of the cars in Gattaca very happy, Jag purists will probably hate it.

However, the company’s decision isn’t about a high-profile one-off. This is a sea change for JLR, echoing Volvo’s recent decision to march headlong into electrification.

It’s 2017. If this isn’t The Year Of The Luxury SUV, then surely we’re fast approaching The Year Of The Luxury SUV.

Therefore, Land Rover can pretty well do whatever it wants. “A brand like ours,” says Land Rover’s chief design officer Gerry McGovern, “has this ability to stretch.”

Bentley Bentayga rival? “Absolutely,” McGovern says.

Identically sized Range Rovers? “If they had two personalities then they’ve both got equal appeal but to different customers,” McGovern tells Automotive News Europe.

There’s no reason to doubt Land Rover’s self-belief.

Ian Callum, the director of design at Jaguar, spoke recently at Coventry University’s National Transport Design Centre on various subjects related to the auto industry.

Callum, a Coventry University alumnus, touched on automotive history, autonomous vehicles, the buying process, even Jaguar itself.

Ian Callum also had something to say about the V8 engine, according to CAR Magazine.

Long live the Queen.

Long live the V8.

Jaguar Land Rover unleashed a volley of trademarks over past month, offering a glimpse of some of the names it might use on upcoming models. However, JLR took something of shock-and-awe approach while filing, so it would be unlikely to see all of these affixed to the side of a new model.

One of the more standout monikers is XJS, Jaguar’s former luxury grand tourer. Absent for two decades, Jag could commit sacrilege and bring it back as something other than a large two-door without much blowback from the general public. Those who remember the original would no doubt be appalled. The company also trademarked Westminster, which likely denotes a particular blue paint Jaguar was fond of during nineties and not a specific model. JLR also slipped in a filing for Freestyle —sharing a title with a crossover utility vehicle that sold incredibly well before Ford changed its name.

It wasn’t exactly the Great Train Robbery, but it was daring and ballsy nonetheless. And quite expensive for the victim — in this case, quintessential British automaker Jaguar Land Rover.

The company has egg on its face and no shortage of missing engines after thieves made off with a parked trailer full of high-end motors from the Solihull, UK assembly plant on Tuesday night. Two hours later, they returned for more.

You don’t traditionally associate fuel economy with high-end luxury brands, but Jaguar currently sells three of the most fuel-efficient vehicles on the market, with no electric motors in sight.

The one-time fuel economy laggard is now greener than ever, and it has an engine family with a stupid name to thank for it.

After breaking its one-year-old sales record with a sharp increase to more than 61,000 sales in 2002, Jaguar’s U.S. sales decline began with a vengeance. Jaguar USA volume plunged 80 percent between 2002 and 2009 and has not since recovered. Under Ford Motor Company’s tutelage, Jaguar sold more cars in the United States in 2002 than in the last four years combined.

Yet seemingly overnight, May 2016 played host to a completely revolutionized Jaguar lineup. Year-over-year, U.S. sales at the Jaguar brand shot up 80 percent in May 2016. Thanks to two new products which instantly became Jaguar’s two best-selling models and generated more than half of all Jaguar sales, the Indian-owned British carmaker once again appears poised to approach the borders of America’s premium mainstream.

Ah, the wondrous web of global automaking: Drivers and sorters at DHL are going on strike, and this threatens to cripple production at Jaguar Land Rover in the UK. JLR has outsourced a good deal of its logistics to Deutsche Post–owned DHL. DHL employees serving JLR’s plants at Castle Bromwich and Solihull voted for a strike after they did not receive terms and conditions extended to regular JLR staff.

As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole offering in that segment is the low-volume LR2. It’s the $50,000 Evoque that’s driving sales for the brand. This interview from Automotive News with JLR’s North American CEO, Andy Goss, explains why:

Although Jaguar Land Rover has made tentative forays into building cars in India (such as building the Jaguar XF from CKD kits), the British luxury group, now owned by Tata, is apparently on the cusp of establishing full production in India.

In a “build them where you sell them” move, Saudi Arabia’s commerce ministry says it has signed a $1.2 billion deal with Jaguar Land Rover to build a 50,000 unit Land Rover factory in the country. JLR still plays hard to get and said that “this is purely exploratory” when contacted by Reuters.

Being at odds with its number one trading partner Japan at the moment, China shows that it doesn’t have to be the big bully, and that it can make nice with other former enemies if it feels like it. China gave a surprising regulatory nod to a joint venture between Tata-owned Jaguar Land Rover and Chery. If you think they were long married, then you are right. They said yes a while ago. However, in China, a joint venture is not really a joint venture unless the National Development and Reform Commission (and sundry other bureaucracies) have given their nod, and did put their chop on the contract.

In a devastating blow to fans of contrived displays of ecological sensitivity and ostentatious displays of consumption, Range Rover will apparently not sell their diesel-powered Range Rover Hybrid from the American market.

After years and years and years of rumors and premature announcements, Jaguar Land Rover (JLR) has finally, honestly, cross your heart and swear to fry, “finalized a joint venture agreement with Chery Automobile Co to manufacture and sell vehicles in China,” Reuters reports.