There have been some rumblings around the TTAC virtual newsroom lately about Infiniti, and consideration of the company’s best-ever product. The best of their product is certainly not found in their present lineup, which I took time to lambast in late 2020. We bring this question to you today, dear readers: What’s the best car Infiniti ever made?
Unless you’ve been living under a rock since 2019, you’ve probably realized that just about every major carmaker has plans to go “fully electric” at some point in the rapidly approaching future. That’s going to mean big changes in the way we buy and use cars, obviously— but change is hard, and not every company is going to be willing or able to make those changes.
That equally obvious fact begs the question: who’s not gonna make it?
It’s that time of year again – time for our best and worst cars of 2021. Chris and I are the ones who most consistently get test cars, so it will be just the two of us putting our heads together. We’ve each picked one best and one worst car, as well as a few that deserve a mention either way.
Nissan-owned Infiniti has opted to merge marketing, public relations, and social media oversight into a single position. Framed as a promotion for Wendy Orthman, the brand’s current global head of communications, the management shift takes place shortly after former General Manager Global Brand and Marketing Phil York decided he had better things to do in Europe. But it really just seems like the company figured out a way to roll three jobs into a single paycheck.
Effective today, Orthman will be assuming the freshly minted title of general manager of Global Integrated Brand, Marketing and Communications. According to the automaker, the position combines the roles of a chief marketing officer and head of communications while also providing oversight for Infiniti’s social media and public relations.
Fresh off the line for this model year, the new QX60 turns Infiniti’s offering in the brutally competitive luxury crossover segment from a long-in-the-tooth ride to a modern new whip with screens and tech galore. Snicker if you will at my choice of mentioning those two features off the top, but customers spending in excess of 50 large on a rig like this tend to be entranced by those items.
There is a quartet of trims on tap for the 2022 QX60, all of which are propelled by the same engine and transmission combo. Our man Tim had the chance to sample a top-shelf trim in the tony environs of Napa Valley, but is that the one to get? Let’s break down the options and find out.
Like the Nissan Pathfinder it shares its bones with, the 2022 Infiniti QX60 is redone for 2022.
Infiniti folks try to shy away from the Pathfinder references and comparisons because it’s their job to sell consumers on the differences, as well as why one should pay more for the QX60 when it’s mechanically a Pathfinder.
Never mind that most car buyers, regardless of their level of industry knowledge, know that Infinitis are Nissans in fancier clothing, just like Lexus with Toyota and Acura with Honda. Luxury-car shoppers know this and don’t care – they are spending bigger bucks on the luxury brands for some combination of the following reasons: Standard features, available features, the dealer experience, interior materials, and styling.
I can’t speak to the dealer experience, but Infiniti has gotten the differentiation right when it comes to the rest of that list, especially the styling and materials. As for the feature and content mix, well, that’s going to come down to what you’re willing to spend.
I’m back with more boring used car content, a topic some of you apparently despise with a passion. Caution: More used-car discussion ahead, get out while you still can if this is the case! For the rest of you, let’s review the impractical car suggestions you’ve made that earned a spot on the Yes, I Like list.
Today’s article is a follow up to the one from about a week ago, wherein I outlined my current used car shopping idea: something fairly impractical with two doors. The article racked up 195 comments thus far, and I’ve read them all and taken notes.
Let’s get down to your suggestions. First up are the cars I won’t be considering.
Late last year I put forth some thoughts about the future direction of Infiniti, largely about how the company was on a downward trajectory. Looking forward, the brand needs a major change in direction – not much has changed since December when I wrote that piece.
But one might then logically ask “Where did the company first lose its way?” I’m going to answer that question right now. Let’s take a little trip to the Before Times, in 1990.
Infiniti wants so badly to show that it is back on the comeback trail.
It wants to do that so badly that it made a big marketing and P.R. push around the QX55 crossover. It even trailered the vehicle to journalists’ homes when it came time for each writer’s turn to evaluate the vehicle.
Infiniti’s wanderlust has taken the QX80 to other faraway locations, but none quite as exotic as Privolzhskoe, Tver Oblast, Russia, to go glamping in Villi Ulei’s geodesic domes.
In what’s termed a comfort zone for climatic conditions in Russia, temperatures range from 9-degrees Fahrenheit in the winter, to a high of 66-degrees in the summer. As you can see, snowfall is abundant in the region, from a low of about 16 inches, to almost 32 inches, and it spans anywhere from four to five months of the year. Home to 1.35 million Russians, 30% of whom are Russian Orthodox, it might seem like a great place to go if it were summer at the Boishoe Zavidovo, when Nashestvie, the largest Russian rock festival, is being held.